Italian Lifestyle Brand Makes US Debut

By Ioana Neamt

Rendering of the revitalized Seaport District in New York City

New York—Italian retail brand 10 Corso Como celebrated its 25-year anniversary with the announcement that it will open its first U.S. location in New York City next year. The company is partnering with The Howard Hughes Corp. to open a 13,000-square-foot store in Manhattan’s historic Seaport District.

Located in the Fulton Market Building at 11 Fulton St., 10 Corso Como’s new store will be designed by American artist Kris Ruhs, who also devised the concepts for the brand’s locations in Milano, Seoul, Shanghai and Beijing.

The new Manhattan location will follow in the footsteps of 10 Corso Como’s other stores, incorporating the philosophy of “slow shopping” into its lifestyle destination. The concept was conceived by Carla Sozzani back in the 1990s in Milan.

The city’s historic Seaport District, situated on the East River in Lower Manhattan, is currently being revitalized by The Howard Hughes Corp. into a seven-building retail destination. Among the brands joining the District’s tenant roster are Amsterdam-based Scotch & Soda, iPic Theaters, McNally Jackson Books and two flagship restaurants by chefs Jean-Georges and David Chang.

“Bringing such an important and influential brand in the creative and fashion sectors to the Seaport District will be a tremendous addition to New York City,” David Weinreb, The Howard Hughes Corp. CEO, said in a statement. “Given the Seaport District’s history as the city’s birthplace of innovation, we have been sharply focused on curating cutting-edge experiences across food, entertainment, fashion and culture.”

Image courtesy of The Howard Hughes Corp.