Dallas’ Iconic Campbell Centre Gets Makeover

The office campus is getting a new name as part of a multimillion-dollar revamp.

Dallas’ gold-mirrored Campbell Centre is getting a new name, The Gild, as part of a multimillion-dollar redevelopment plan by its owners, a joint venture between Fenway Capital Advisors and Waterfall Asset Management. The modernization and repositioning plan for the 878,564-square-foot office complex is set to begin immediately, with global architecture firm Gensler at the helm.

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The partnership acquired the Class A office campus in April for $105 million from Haberman & Haberman, according to the Dallas Business Journal. The renovation plans announced then have now materialized into a capital improvements program expected to bring the asset to Class A+ standards.

The Class A+ class

The capital improvement plan includes upgrading the conference center as well as the lobbies, set to encompass a lounge and a coffee bar, adding numerous work lounges with both active and quiet areas, a café as well as several dining spots. Plans also call for various spec suites, ranging from around 2,000 to 16,000 square feet.

The plan also includes adding green spaces, such as a parking deck, office courtyards along with a connector park equipped with shaded walkways and outdoor seating areas.

The towers are home to Pediatrics at Campbell Center, Venture X, Regan Capital and Schneider among many others, CommercialEdge data shows. The multi-tenant campus located at 8150-8350 N. Central Expressway is roughly 7 miles from Dallas Love Field Airport and downtown Dallas. The property is also accessible via public transit, with two DART light rail stations nearby.

Dallas’ mirrored glass past

The Gild includes two 20-story towers connected by two mezzanine buildings. Originally designed by Neuhaus & Taylor, the complex was built in the 1970s. Since then, the property underwent several renovations.

The towers’ iconic glitter comes from the use of microscopic coating of real gold within the glass panels, according to the Dallas Morning News. The twin gold towers were later joined by Bryan Tower, clad in bronze glass, and Renaissance Tower, formerly known as the First International Building, in silver glass.

The gold-clad buildings, a local staple, appear in the opening credits of the city’s namesake 1978 television series, having also served as a filming location.

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