Aloft Hotels Slated to Open in Raleigh and Durham by Mid-2015

Starwood Hotels & Resorts has announced it would bring the Aloft brand to the Triangle with the opening of two new properties.

by Adriana Pop, Associate Editor

Starwood Hotels & Resorts has announced it would bring the Aloft brand to the Triangle with the opening of two new properties.

In Raleigh, the company is planning the construction of a 135-room hotel on Hillsborough Street, across the street from North Carolina State University’s iconic bell tower.

Owned by a joint venture between the Bernstein Companies and Bell View Partners, Aloft Raleigh will feature an outdoor pool, more than 1,000 square feet of flexible meeting space, two retail storefronts, as well as an outdoor space on the second floor that extends over the Hillsborough Street sidewalk. The property is scheduled to open in the summer of 2015.

“We are delighted to debut Aloft in Raleigh and expect the hotel will emerge as a hotspot among savvy travelers, area professionals and students in this dynamic university town,” said Brian McGuinness, senior vice president of Specialty Select Brands for Starwood Hotels & Resorts Worldwide Inc. “Just five years since it launched, Aloft recently opened its 75th hotel and is coming online in new markets all the time.”

Earlier in September, the owners of the Aloft hotel chain have also announced plans to develop the 134-room Aloft Durham Downtown in the city’s American Tobacco Historic District. Owned by Davidson & Jones, the property will offer a variety of amenities, including an outdoor pool, a 24-hour gym, and approximately 2,230 square feet of flexible meeting space.  

Aloft Durham Downtown’s location at the intersection of Blackwell and Vivian Streets will offer guests easy access to the Durham Convention Center, Duke University and Medical Center and Research Triangle Park. Construction is expected to begin later this year and be complete by May 2015.

“Since the rebirth of the American Tobacco Campus almost 10 years ago, we have envisioned a complete experience with a full array of services and attractions,” said Michael Goodmon, vice president of real estate for Capitol Broadcasting Company, which owns American Tobacco. “While the vision to develop a one-of-a-kind destination has always been there, we’ve spent countless hours looking for the right plans and partners. By partnering with globally acclaimed Starwood Hotels & Resorts and respected regional powerhouse Davidson & Jones, we’re ready to create an environment worthy of dynamic Durham and the Triangle.”

Starwood’s other Aloft properties in North Carolina are located in Chapel Hill (pictured), Asheville and Charlotte.

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