World’s First Nobu Hotel Targets Boutique Market

By Alex Girda, Associate Editor

A new hotel bearing the name of renowned chef Nobu Matsuhisa is gearing up for a fall opening at Caesars Palace. The world’s first Nobu Hotel will arrive at a time when the city is looking toward niche boutique hotels to attract a new demographic to Las Vegas.

According to the Las Vegas Sun, the city has already seen a rise in the number of boutique hotels during the past few years, but the  Nobu may will  usher in a new era. Properties like Rumor, the Artisan, El Cortez Cabana Suites, the Platinum, Sky Suites, and SkyLofts have all bet that visitors prefer design-driven venues that are smaller in scale than Las Vegas’ megaresorts.

The Sun also noted that such as San Francisco, Seattle and Portland have already established a market for boutique hotels, with San Francisco leading the West Coast market in recent months. Larger cities such as Los Angeles and New York are also  focused on high-end boutique hotels targeting both business and leisure travelers.

The new hotel will count on the appeal of the Nobu brand name and the signature high-end cuisine that Matsuhisa creates at each location. In the U.S., Nobu and Matsuhisa-branded restaurants are located in cities such as Aspen, Colo., Dallas, Los Angeles, New York City, San Diego, Honolulu and Miami. International locations include Athens, Dubai, Hong Kong, London, Milan, Moscow, Tokyo, Cape Town and Beijing.

Image courtesy of  caesarspalace.com/nobu