Whole Foods Joins $3B Mixed-Use Development in Frisco

Upon completion, the project's components will also include more than 2 million square feet of office space.

Work has started on a Whole Foods Market at The Mix, a 112-acre community in Frisco, Texas, a north suburb of Dallas-Fort Worth, which is being developed by New York-based JVP Development. The first phase of The Mix broke ground in January.

Whole Foods Market’s first store in Frisco, Texas
Whole Foods Market’s first store in Frisco, Texas, will open at The Mix. Image courtesy of Arcadis

The grocery store, the first Whole Foods location in Frisco, will anchor the development’s upmarket retail space, which will total about 100,000 square feet. Other components of the 28-acre first phase include 115,000 square feet of office space, 635 residential units, and part of the community’s 8-acre central park.

Upon completion, plans call for The Mix to feature more than 2 million square feet of office space, 375,000 square feet of retail, two hotels, and nearly 3,300 residential units, including multifamily and townhouses. There will also be 114,000 square feet of medical office space.


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The design also calls for “European-inspired paseos and pocket parks,” according to the developer, and “celebrates the local landscape of north Texas.” Arcadis is the architect of The Mix’s retail center, including Whole Foods Market.

The architecture draws inspiration from Frisco’s natural landscape, especially its fields of bluebonnets and the layered textures of local stone, Giuseppe Colosimo, principal at Arcadis and designer of the retail center, said in a statement.

The site has a history

Any development at all on the site has taken quite a while. Roughly a decade ago, a different developer had plans for a project called Wade Park, which also included high-end retail—anchored by a Whole Foods grocery store—two office towers, two hotels, multifamily and entertainment venues. 

The previous developer dug a hole on the site for an underground parking garage, but got no further, with progress mired in bankruptcy proceedings and a lawsuit, ultimately dismissed, about ownership of the property between the previous developer and the project lender.

Last year, Frisco was the focus of a similarly large development. Wilks Development broke ground on the $550 million first phase of Firefly Park, a 242-acre mixed-use master-planned community. Construction on Phase One is expected to be completed by mid-2027.