Leasing Underway at Atlanta BeltLine’s First Creative Office Building

May 24, 2017

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The Willoughby is the first new, mid-rise creative office property to be built along Atlanta’s BeltLine Park, which is one the country’s largest urban redevelopment programs currently in progress.

By Sanyu Kyeyune

The Willoughby is the first new, mid-rise creative office property to be built along Atlanta’s BeltLine Park, which is one the country’s largest urban redevelopment programs currently in progress. Located at 746 Willoughby Way in the Old Fourth Ward neighborhood, the building totals 60,000 total square feet and offers four floors of office suites, each with 12-foot ceilings, starting at 2100 square feet and ranging up to 15,000 square feet for a floor-through space. Tenants, which can combine and customize suites to meet their unique business needs, also enjoy abundant natural light, gigabyte connectivity and an attached parking garage.

A 3,800-square-foot rooftop amenity deck, equipped with a bar/kitchenette for entertaining, tops The Willoughby and provides skyline views of Downtown and Midtown Atlanta. Every office suite comes with private bathrooms and a shower, ideal for employees wishing to bike to work via the adjacent BeltLine trail, which also provides access to recreational areas and neighboring attractions.

In addition to park access, The Willoughby is walking distance to Ponce City Market, and close to Krog Street Market and the Virginia Highland and Inman Park neighborhoods, which are teeming with shopping, dining and entertainment venues.

Presently, there are no other creative office buildings in the Old Fourth Ward or on the BeltLine. “It’s a competitive location,” said Jason Eden, partner and managing broker of Cross-Town Realty LLC, the firm that handles leasing for the building. “Rents here are slightly below market—about $10 per square foot less—for new product coming online in this area.“

Eden and his team secured the property several years ago and have since been building out spaces based on client feedback. “Because we’re on the BeltLine, we’ve had some requests for bike parking, so we built bike lockup rooms. Since we do so much in house, we pass along the savings to our tenants.“

Last November, the Willoughby secured its first tenant, Room to Work LLC, a co-working concept akin to WeWork and Industrious. The group claimed the entire, 15,000-square-foot, top-floor suite. Later that month, CBRE announced it would lead leasing at another development on the BeltLine, the mixed-use Atlanta Dairies complex in the Reynoldstown neighborhood.

In March of this year, Blue Sombrero, the Atlanta software company that Dick’s Sporting Goods acquired in 2012, announced that it would take 20,000 square feet at the Willoughby, as part of an extension from its current location on nearby Krog Street. According to Atlanta Business Chronicle, sources familiar with the expansion report that it may result in Blue Sombrero adding a significant number of jobs over the next year.

Images courtesy of Nicolae Trifu and The Willoughby