Novare Plans New Luxury Apartment Community in Midtown

By Georgiana Mihaila, Associate Editor

Novare Group’s Viewpoint condo tower will most likely get a new neighbor, as the developer has recently drafted plans for a new 23-story luxury high-rise apartment community on the northwest corner of 6^th and Juniper streets.

Novare has pitched its plans for 100 6^th Street to the Midtown Development Committee. In partnership with Batson-Cook Development Co., the developer wants to build a 23-story apartment community with 320 luxury units, street-level retail space and a three-level parking garage. The parking deck will be available off Juniper and 7^th Street and will accommodate up to 476 vehicles.

Featuring floor-to-ceiling glass, a rooftop pool and amenity deck, wood floors and granite countertops, the luxury units will be designed to attract the 25- to 34-old single demographic. The developer is aiming to attract young professionals who seek Midtown living, but will opt for the increased mobility of rental residences.

This is not the sole multifamily project the developer is currently working on, as both Novare and Batson-Cook are developing the 23-story SkyHouse Midtown at the corner of West Peachtree and 12^th streets. Daniel Corp. and Seling Enterprises are also developing a nearby 330-unit high-rise apartment building at the corner of 12^th and Crescent Avenue.

The current residential development trend for the Midtown area has been driven by the high number of jobs created within the past year and by Midtown’s location as one of the most prominent cosmopolitan centers in the Southeast. The lack of new residential units in the area has also been an important factor, as Midtown has been absorbing condominiums and apartments at a pace of nearly 1,000 units per year over the past 12 years.

Image Courtesy of Novare Group

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