Tag, an end-to-end global creative production and sourcing partner, has opened its American headquarters at the New York Times Building in New York City, signing a 31,000-square-foot lease.
“The New York Times building is classic Manhattan, in the heart of the city and an ideal location for an Americas HQ,” Ajit Kara, Tag Americas’ CEO, told Commercial Property Executive. “The square footage and the floor plan enhance our workflow so that our different businesses continue to work collaboratively but now under the same roof. The commitment to sustainability mirrors the values of our employees and our clients.”
Moreover, he noted the entrance is grand while still being inviting, and the sense of community between the frequent Times Talks and the canteen on the 14th floor speaks to the leadership and character of Tag.
Tag will lease the entirety of the 10th floor of the 52-story Manhattan building at 620 Eighth Ave. Among Tag’s companies that will use the space are Taylor James, Smoke & Mirrors, World Writers and The Hot Plate.
“We are continuing to grow and evolve as a company. We deliver a full end-to-end solution to our clients who include multinational, industry leading clients,” Kara said. “The move to the New York Times building gives us the opportunity to bring our New York-based teams together, taking in some of our other office locations and creating a hub for creativity innovation and collaboration.”
The Tag Americas HQ will house approximately 180 employees, with 170 standing desks, 10 executive offices and four creative production suites onsite. According to Kara, the company’s philosophy is built on combining open communication, transparency and collaboration to deliver creative production and sourcing solutions for its clients.
“Our new location allows for even greater collaboration between Tag team members and clients, and bigger and better opportunities to serve our clients with new solutions and technologies,” he said. “The new space is fully outfitted with a green room with VR technology, a flame suite, editing suites, multiple meeting spaces and an entertainment space.”
An iconic building
Built in 2007, the 52-story asset totals 1.5 million square feet and features a lobby with an internal garden, as well as a cafeteria, coffee lounge and conference center. The building is made from 95 percent recycled structural steel and earth-friendly features include the lighting system, an underfloor air distribution system and cogeneration.
The New York Times building is in the center of Manhattan and the neighborhood is home to many of the industries that Tag serves. “Most importantly, it is a central location for people who commute into the city whether it be to Penn Station, Port Authority or Grand Central,” Kara said. “We are a very quick trip for some of the best talent in the region.”
Last year, electronic trading network Liquidnet Holdings signed a 15-year sublease with The New York Times Co. for 126,427 square feet of office space in the same building.