Loehmann’s Plaza to be Redeveloped and Renamed

By Balazs Szekely, Associate Editor

Loehmann’s Plaza gets a facelift and a new name soon with site works beginning in June and continuing through January 2015. The redeveloped retail facility at the corner of North Druid Hills and Briarcliff Roads in Atlanta will be called Brighten Park. Regency Centers Corporation will redevelop the property and has already secured a lease with The Fresh Market grocery.

Regency Centers Corporation is a self-administered and self-managed real estate investment trust that has over 20 years of background as an operator and developer of grocery-anchored community shopping centers in the Atlanta market. With 332 retail properties nationwide, the company’s portfolio encompasses over 43.9 million square feet, including co-investment partnerships. The company has developed 215 shopping centers since the millennium, an investment of over $3 billion.

The project will implement a strategic redesign for the center and the upgrades are planned to align with its new beginning. According to a written announcement released recently by the developer, the new name was also chosen to reflect the evolving face of the neighborhood center with the goal to “unite healthy and fresh, with sustainable and modern.”

The aesthetic improvements include an updated façade, new signage and innovative LED lighting for lower consumption as well as better visibility.

Anchored by The Fresh Market, around 24,000 square feet will be occupied by the grocery store. Further tenants will include Panera Bread, Starbucks and Zoe’s Kitchen. The surrounding community has a population of over 140,000 and also includes Emory University.

Photo credits: Regency Centers Corporation