Kourtney and Khloé Kardashian Take Manhattan: New DASH Concept Store Could Open on Spring Street

By Veronica Grecu, Associate Editor

Khloé and Kourtney Kardashian

Kourtney and Khloé Kardashian, two of the most famous sisters in the world of reality TV shows, are on a quest to conquer Manhattan.

The Kardashians, who are currently filming their fourth and most recent spin-off in the Hamptons, are reportedly looking to expand their business in New York City with some more retail space that would accommodate a new flagship store for their clothing line. First launched in 2006, DASH is a chain of boutique clothing stores owned and operated by celebrity sisters Kim, Kourtney and Khloé Kardashian who became famous for filming the E! Reality series “Keeping up with the Kardashians.” Currently there are three DASH stores located in Los Angeles, Miami and New York City.

As revealed by anonymous sources quoted by The New York Post’s Page Six, the two sisters plan to open a huge DASH store in a five-story building at 63 Spring Street, right in

63 Spring Street SoHo

the heart of SoHo. Kourtney and Khloé have reportedly toured the property, which is located several blocks away from the very first DASH NYC boutique that opened at 119 Spring Street in late 2010, shortly after Kourtney and Kim began filming for a new reality show in the city.

Reportedly, the celeb-turned-entrepreneur sisters plan to convert the 5,500-square-foot property at 63 Spring Street into a “full-concept Kardashian lifestyle store experience.” As such, the first two floors of the building will be occupied by the DASH boutique store, while the remaining space on the upper floors will be converted into offices for the family business. The Kardashians are expected to pay around $2 million a year if they decide to rent the building,  Page Six notes.

According to the Commercial Observer, the century-old building is owned by Jack Terzi of JTRE, who acquired the real estate asset in March this year in a $15 million transaction that was brokered by RFK Investment Sales & Advisory Services—the same company that arranged the lease for Kardashian sisters’ DASH boutique at 119 Spring Street almost four years ago.

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Image of Khloé and Kourtney Kardashian via Kourtney Kardashian’s website; image of 63 Spring Street courtesy of JTRE.