By Eliza Theiss, Associate Editor
Leading international property and infrastructure group Lendlease is switching things up with an eye on the future. The company recently unveiled a new dynamic logo and a modified name, joining Lendlease into one word. We’ve checked in with the global brand to find out what prompted the change and what its plans are for the US property market.
MHN/CPE: How does the new logo and name joining better reflect the company’s current culture and brand?
Lendlease: We are ready to embrace the future, and our new brand identity represents the diverse international business we have become. We have an opportunity to harness the reputational benefits of our pipeline of high profile projects, to raise awareness of our brand and leverage all the benefits associated with our success. Our new brand identity is fresh and vibrant, and one that resonates with both corporate clients and consumers.
Q: Why now?
Lendlease: Lendlease is increasingly known for creating some of the best places around the world. Our new fluid and flexible logo puts us in an ideal position to fully maximize the benefits of our remarkable pipeline of projects.
The original blue ‘canopy’ logo was launched by Lendlease in 1995. Since 1995, the business capabilities have grown, with a most recent regional announcement of progress toward creating a development focused company in the Americas, with the Lend Lease’s Urban Regeneration business securing parcels for development in New York, Boston and Chicago.
Q: Lendlease has a significant presence in the U.S., across a variety of regions and market segments, from pharma/life sciences projects to military housing and office developments. What U.S. regions and market segments does Lendlease see the most potential in at the moment?
Lendlease: In the Americas, Lendlease offers project management & construction, public partnerships, development, asset and property management services. Lendlease’s client are nationwide with a delivery span across all states. Many of our clients are located in key cities including, New York, Chicago, Boston, D.C., Los Angeles and San Francisco. Several of our portfolios are delivered across the region including Military Family Housing, Privatized Army Lodging, Multi-Site, Energy and Telecommunications.
MHN/CPE: What is Lendlease’s most ambitious project in the country at the moment?
Lendlease: Lendlease recently announced progress toward creating a development focused company in the Americas, with the Lendlease’s Urban Regeneration business securing parcels for development in New York, Boston and Chicago.
Among them is 281 Fifth Avenue in New York, where Lendlease has entered a joint venture with Victor Group to o develop a site in the emerging NoMad residential neighborhood. Set to break ground in late 2015, the partnership plans to construct a 700-foot condominium building, with retail at the base and luxury residences on the upper floor.
In Boston, Lendlease has secured a 12-acre waterfront parcel within the heart East Boston. The project, Clippership Wharf, is adjacent to Maverick Square station on the Blue Line, one stop to Boston’s central business district. Lendlease plans to create a mixed-use waterfront development of over 500,000 square feet of residential space with over 490 units, 120,000 square feet of parking and over 28,000 square feet of retail, with construction aiming to commence in late 2015.
River South in Chicago is a 13-acre urban regeneration project in Chicago’s River South neighborhood that will consist of residential apartments/condos, associated retail, commercial and community facilities. Situated on the Chicago River and on the edge of the city’s Financial District the project is located in an emerging precinct that has easy access to the city and its surrounding amenities. Lendlease will partner with CMK Companies to be the master developer of the site and will have the opportunity to invest in all stages of this $1.5 billion development. Phase one is expected to commence in early 2016, with work already underway on initial concept design and the company aims to file plans over the coming months.
Image credits: Lendlease