By Barbra Murray, Contributing Editor
Hyatt Hotels Corp. has big expansion plans for its Hyatt Place and Hyatt House brands, and just halfway through 2017, the global hospitality company has already debuted 19 hotels under the two flags. The new properties have added a total of 2,686 guestrooms and suites in key markets around the world.
Launched in 2006, Hyatt Place offers upscale select-service properties with a contemporary design and relaxed service model. Hyatt House kicked off in 2012, providing upscale extended-stay suites with a sense of home in airport and suburban locations. Both brands tout high-tech environments.
“More than 50 percent of our executed contracts (across Hyatt’s portfolio of brands) are Hyatt Place and Hyatt House hotels, reflecting our strong momentum in the fast-growing select service category,” Mark Hoplamazian, CEO of Hyatt Hotels Corp., said during the company’s first quarter 2017 earnings conference call on May 4.
Hyatt Place made its entrée into the Australia market with the 166-key Hyatt Place Melbourne, Essendon Fields. The Hyatt House flag flew in New York City for the first time with the introduction of the 150-suite Hyatt House New York/Chelsea, and the brand presented its first oceanfront property with the opening of the 156-key Hyatt House Virginia Beach/Oceanfront. Additionally, the 144-suite Hyatt House Anchorage marked a milestone for the hospitality giant as the first Hyatt-branded property in Alaska.
The remaining Hyatt Place and Hyatt House hotels that have hit the market in the U.S. this year as of June 7 include: Hyatt Place Austin Airport in Austin, Tex.; Hyatt Place Austin/Round Rock in Round Rock, Tex.; Hyatt Place Blacksburg/University in Blacksburg, Va.; Hyatt Place Boise in Boise, Idaho; Hyatt Place Chapel Hill/Southern Village in Chapel Hill, N.C.; Hyatt Place Dallas/The Colony in Colony, Tex.; Hyatt Place Madison/Verona in Verona, Wisc.; Hyatt Place Sarasota/Lakewood Ranch in Lakewood, Fla.; Hyatt Place State College in State College, Penn.; Hyatt Place West Des Moines/Jordan Creek in West Des Moines, Iowa; and Hyatt House Austin/Downtown in Austin. Outside the U.S., year-to-date openings include Hyatt Place Edmonton-West in Edmonton in Alberta, Canada; Hyatt Place Rameshwaram in Rameshwaram, India; and Hyatt Place Yinchuan Dayuecheng and Hyatt House Yinchuan Dayuecheng, both in Yinchuan, China.
Hyatt plans to open in excess of 50 properties under the Hyatt Place and Hyatt House brands this year, substantially bolstering a portfolio that already consists of approximately 350 Hyatt Place and Hyatt House hotels spanning roughly 200 cities across the globe. “Hyatt Place and Hyatt House hotels continue to open in markets where our guests are traveling, further demonstrating the overall strength and resonance of the brands with developers, owners and guests,” Steve Haggerty, Hyatt Hotels Corp.’s global head of capital strategy, franchising and select service, said in a prepared statement.