The target market for coworking space is comprised of tech-savvy workers more likely to discover your business online than anywhere else. In order to grow and attract new members, your online brand should be thoughtful and unique, and a search engine optimization (SEO) strategy can ensure your space appeals to prospective members. Search engine optimization is an organic approach to increasing quality and quantity of website traffic.
Research from BrightEdge shows that 53 percent of a website’s traffic comes from organic search. That means that most of your traffic will come from searches, regardless of how much time you spent creating online ads, social media posts or flyers. When someone searches keywords like ‘coworking space near me’ a well-designed SEO strategy will ensure your space ranks near the top of the results.
Narrow your target audience
Simply using the same keywords repeatedly throughout the content of your site isn’t enough to rank near the top of search results. Instead, one of the most important SEO strategies is to focus on your local market specifically.