By Bogdan Odagescu, Associate Editor
Sao Paolo—Hilton Worldwide and Atlantica Hotels have announced the signing of an exclusive management license agreement to expand the Hilton Garden Inn brand in Brazil. As a result, Atlantica will become the sole manager and developer of the brand in the booming South American hospitality market.
Hilton has started off 2016 strong, with recent hotel openings in Montevideo, Uruguay and Cusco, Peru, and seems to be continuing its growth.
“Brazil is the largest economy in South America and provides great potential for growth. We are excited to introduce the Hilton Garden Inn brand to this booming market,” said Ted Middleton, senior vice president of development, Latin America, Hilton Worldwide.
The upper-scale Hilton Garden Inn brand was first introduced in the 1990s and currently consists of approximately 660 properties in 26 countries spread throughout the Americas, Europe and Asia. Most of the assets are amassed in the United States and the few properties currently operating in South America mark a new beginning for the brand.
“This partnership will allow us to expand our portfolio in all Brazilian regions, as we plan to develop at least ten Hilton Garden Inn hotels in the main capitals, as well as the biggest secondary cities…The entrance of the new brand will support Atlantica in accomplishing its plan to reach 100 hotels in the first semester of 2016,” said Paul Sistare, founder & CEO of Atlantica.
As the largest hotel management company in South America, Atlantica’s extensive Brazilian portfolio is comprised of a dozen brands spanning a total of 85 hotels. Hilton Worldwide is also starting to play big on the Latin American market, with a current roster of 80 hotels and resorts throughout the region and a pipeline of more than 50 for the future.
Image courtesy of Hilton Garden Inn