By Barbra Murray
Omni Hotels & Resorts just hit one out of the park. The luxury lodging company recently welcomed its first guests to Omni Hotel at The Battery Atlanta, a 264-key property that holds the distinction of being the official hotel of Major League Baseball’s Atlanta Braves.
Standing 16 stories at 2625 Circle 75 Parkway SE, the Omni boasts a premier location within the billion-dollar The Battery Atlanta mixed-use lifestyle destination adjacent to SunTrust Park, home of the Atlanta Braves. “The Omni Hotel at The Battery Atlanta is our latest partnership in a series of distinct collaborations with high-profile developments adjacent to iconic attractions,” Jim Caldwell, CEO of Omni Hotels & Resorts, said in a prepared statement.
TRT Holdings Inc. developed the C+TC-designed property with the assistance of $58.5 million in construction financing from U.S. Bank. Omni amenities include premier restaurant; retail offerings; a pool deck just steps from home plate at SunTrust Park; and 20,000 square feet of meeting space, which fits with Atlanta’s status as a regional hub for events and meetings.
And looking at the current climate in the local hotel market, it’s likely that Omni will be popular with more than just Braves fans and associates.
HOTLANTA’S HOTEL MARKET
The lodging sector in Atlanta is performing well, even in the face of a notable pipeline of hotel projects. A handful of new properties came online in 2017, and 2018 will welcome such additions as Hard Rock Hotel Atlanta, the dual-branded AC Hotel/Moxy Atlanta Midtown and Canopy Atlanta Midtown at Ascent, to name a few.
“The Atlanta area lodging market is on solid footing with vastly improved performance and enough new supply in development to attract additional group business, but not so much that it won’t be absorbed,” Lou Plasencia, CEO of national hospitality consulting firm The Plasencia Group, notes in a recent report. “While some challenges remain for hotel owners in certain areas of the Atlanta metropolitan area, the general sentiment seems to be one of enthusiasm for the market’s continued potential as a group and corporate transient destination.”
Photo courtesy of Omni Hotels & Resorts