Major coworking operator WeWork announced it would be launching a new offering dubbed WeWork Office Suites. This option will include a higher percentage of private executive office suites, thereby making it more like traditional office layouts, while still maintaining the flexibility of coworking spaces.

The new product is primarily intended to expand WeWork’s customer base by targeting companies operating in finance and law, providing them with a flexible office experience that’s closer to what these companies expect. While one of the most commonly touted advantages of coworking is its laidback attitude and tech company culture feel, WeWork Office Suites aims to break that mold by catering to clients looking for a more typical office experience, as well.

Additionally, the coworking operator is also banking on the fact that larger office tenants may want to expand their footprints in coworking offices and look for more personalized, private spaces. That’s because the office’s place within company culture is undergoing a significant transformation. To that end, WeWork office suites would provide a middle ground for companies looking for larger personalized office spaces on an as-needed basis and without the need for significant capital expenditure investments.

“What we’re hearing from some medium and large companies is that, to consider flexible workspace, they need the space to feel like their own, feel exclusive,” said WeWork Global Head of Design, Ebbie Wisecarver. “Especially those in industries that demand more formal settings.”

Beyond expanded office amenities — such as interior offices, pantries and even board rooms — WeWork also plans to expand the offering for branding and personalization in its coworking offices. Consequently, this would provide further opportunities to leave a personal mark on its coworking leases. Plus, as remote work outpaces the growth of freelancers in many major markets, many coworking operators are now considering how organizational tenants might be attracted if demand for individual memberships declines.