By: Brotherly Love Real Estate
Attempting to sell a house in an industrial neighborhood can feel like an uphill battle. That’s because a large majority of homebuyers are families that see themselves living in the quiet, green suburbs. Therefore, if your property is located in an industrial neighborhood, that could dissuade many buyers from making an offer.
So, to make your home stand out and generate interest from different buyers, you must implement creative marketing strategies that real estate professionals use to sell houses in less-than-ideal situations. If you’ve ever thought, “I need to sell my house fast,” click here to learn how other real estate companies market their properties. You don’t have to reinvent the wheel, but you do have to put in the effort to sell your house when the location isn’t ideal.
Here are four actionable tips to help you sell a house in an industrial neighborhood and find the right homebuyer for your property.
Highlight the Unique Features of Your Property
Instead of focusing on the negatives, focus on what’s already going right for your property. For example, does the kitchen have unique features, like an island or built-in wine fridge? Highlight the unique features of your property when selling it.
Notably, homebuyers often look at multiple properties in a single day when shopping around. For this reason, you must do all you can to show them that your property is unique, desirable and interesting. Paint a picture for potential buyers so they can see themselves living there and creating a great life among the other selling points of the home. By showing homebuyers that your property is unique, you’ll have a better chance at generating offers, even though your home is in an industrial area.
Include 3D Virtual Tours
What better way to highlight the features of a property than through a 3D virtual tour? In the early days of the pandemic, 3D tours became essential — and they haven’t gone away since. In addition to homebuyers, most consumers also shop online for goods, services and other personal items. Accordingly, as technology becomes more entrenched in the real estate industry, homebuyers are becoming more accustomed to browsing for properties online.
If you need to sell your house in an industrial neighborhood, you’ll have an easier time finding buyers by leveraging virtual tours. In this way, homebuyers will have the opportunity to experience the inside of your home without having to drive through industrial areas to get there. This is an effective way to make a good first impression and generate interest in your property. Allow buyers to fall in love with your home before they see it in person. Then, with enough interest, a homebuyer can consider the industrial neighborhood as “not that big of a deal” when deciding to buy your house.
Market to Business Owners
Are there people who don’t mind — or who would even prefer — spending time in an industrial neighborhood? People who actually work in these areas may enjoy living close to work to minimize their commute. So, market your house for sale to business owners in the area. Start by stopping into some of the local businesses in your neighborhood to spread the word. They may offer bulletin boards where you can post a flyer about your home for sale.
Likewise, selling a house in an industrial neighborhood may require you to get more involved with the local residents. If there are any local clubs or groups that meet in the area, consider stopping by and introducing your property to them, too. Sometimes, you don’t have to travel far to find the right buyer for your home.
Making your property feel less industrial can also help keep the interest of potential homebuyers. In particular, consider adding landscaping around your property to create a clean, green and natural atmosphere. Mulching the sides of your home and adding small bushes is a quick and easy way to do this. You can also plant small trees to create more privacy and greenery around your home. Homeowners value outdoor space, arguably now more than ever before. As such, attractive landscaping can make it easier to sell a house in an industrial neighborhood.
Selling a Home in an Industrial Neighborhood
Overall, trying to sell a home in an industrial neighborhood is no easy feat. You have to flex your creative muscles when marketing your house to potential buyers. That said, it’s important to know your market and the buyers who could be interested in your property. Think about their wants and needs when it comes to purchasing a home. Then, try to showcase your property in that light and create the most appealing version of your home for them. By utilizing these actionable tips, you should have no trouble selling your home in an industrial area.