YOTEL Picks Williamsburg Site for New Micro-Hotel project

By Veronica Grecu, Associate Editor

YOTEL Williamsburg – New York City

Almost four years after the first micro hotel was successfully launched in Midtown Manhattan, the UK-based luxury hospitality chain YOTEL is planning to open a micro hotel in Brooklyn’s Williamsburg neighborhood.

Set to be constructed by Synapse Development Group, the new Yotel hotel will be located at the corner of Meeker Avenue and Lorimer Street near the Brooklyn-Queens Expressway and, once completed in spring 2017, is expected to become one of the most iconic buildings in the area and a landmark gateway to Williamsburg. Standing 14 stories above ground, the new YOTEL Williamsburg will have 110 micro-rooms of up to 200 square feet and six to eight condominiums on the top floors. The high-end, mixed-use structure will also include approximately 20,000 square feet of street-level retail space, as well as a 6,000-square-foot roof garden and a separate parking deck.

Designed by Hollwich Kushner Architects (HWKN) to fit into the current context of the former industrial neighborhood, the 100,000-square-foot structure will sit above a plinth elevated to the height of the Brooklyn-Queens Expressway and will feature a cascading glass façade with varying shades of gray shingles that will blend with the traditional architectural elements of Brooklyn. Each cabin-like room at YOTEL Williamsburg will have a convertible bed and a YOTEL’s signature “techno wall” with flat screen TVs and multi-power points.

According to an official statement announcing the Williamsburg location, two new YOTEL projects will open in Miami and San Francisco. Last year the hospitality chain revealed plans to open a similar micro-hotel in Boston as part of Seaport Square—Boston Global Investors’ live-play neighborhood that includes more than 300 small-sized apartment units and flexible office space on the South Boston Waterfront.

Rendering courtesy of HKWN Architects