National Retailer Opens 220,000-Sq. Ft. Store at Atlanta’s Perimeter Mall

By Georgiana Mihaila, Associate Editor

Von Maur Department Store opened its second Georgia store and one of the company’s largest national locations at Atlanta’s Perimeter Mall on November 10.

The 140-year-old retailer celebrated the grand opening with live music, children’s entertainment and in-store giveaways, including two $1,000 shopping sprees, as well as guest appearances by Miss USA Oliva Culpo on behalf of Chinese Laundry Shoes and fashion industry veteran Daniel Dolce, founder of men’s fashion label Daniel Dolce Italy.

Located at the mall’s former Bloomingdale’s location, the new store went through a complete renovation in order to feature Von Maur’s exterior brick façade and signature residential ambiance. Partnering with 50 local subcontractors, Von Maur created approximately 165 jobs over the course of the renovation.

Known for its broad selection of brand name and specialty apparel, shoes, accessories and gifts, the new store features products from leading brands such as Eileen Fisher, Free People, Coach, Joe’s Jeans and Tommy Bahama, among many others. Anchoring the mall’s Northwest wing, the three-level Von Maur store features antiques, original artwork, open-floor plan and music from the store’s grand piano, and is expected to employ 275 to 325 associates—the majority of which will be full-time.

“We’re excited to open our newest location in Georgia at Perimeter Mall and are thrilled with the reception we’ve received since we broke into the market last year,” said Jim von Maur, president of Von Maur. “It is clear that shoppers in Atlanta have a deep desire for the quality, style, selection and service specifically offered by Von Maur, and we look forward to continuing to provide them with a unique experience every time they step foot in our stores.”

Von Maur’s first Georgia location—at North Point Mall in Alpharetta—opened one year ago, in November 2011; along with the Perimeter Mall location, the company now operates 27 stores in 11 states.

Image courtesy of Von Maur