Microsoft Set to Open First Store in Michigan

February 6, 2013

Software giant Microsoft Corporation (NASDAQ:MSFT) confirmed this week that it will open five new retail stores in five different states by summer. According to the list of locations revealed on the company’s official blog, Michigan’s first Microsoft location will open in Troy at the Somerset Collection shopping center, where its direct competitor, Apple Inc. (NASDAQ:AAPL), has already opened a store on the first floor.

By Veronica Grecu, Associate Editor

Software giant Microsoft Corporation confirmed this week that it will open five new retail stores in five different states by summer. According to the list of locations revealed on the company’s official blog, Michigan’s first Microsoft location will open in Troy at the Somerset Collection shopping center, where its direct competitor, Apple Inc., has already opened a store on the first floor.

Property Mentor Group notes that the Seattle-based tech company has reached 64 locations since opening its first store in Scottsdale, AZ in October 2009. Seeing that Apple has 250 retail locations, Microsoft seems to have embraced a new strategy against its competitor by opening retail stores within walking distance of Apple’s existing stores.

The other locations include:

• Natick Mall (Natick, Massachusetts),
• Ala Moana Center (Honolulu, Hawaii),
• Pioneer Place (Portland, Oregon),
• Woodfield Mall (Schaumburg, Illinois)

In 2012 Microsoft opened its first international full-line stores in Edmonton, Burnaby, Vancouver and Toronto, Canada. As the year came to an end, the company announced six new store locations for 2013: The Shops at La Cantera (San Antonio, Texas), Dadeland Mall (Miami), Beachwood Place (Beachwood, Ohio), Westfield San Francisco Centre (San Francisco), City Creek Center (Salt Lake City), St. Louis Galleria (St. Louis).