International: Starwood Goes Eco-Friendly

By Ioana Neamt, Associate Editor

Starwood Hotels & Resorts Worldwide has launched its environmentally conscious Element brand in the Asia Pacific. The company recently announced the debut of Element Suzhou Science and Technology Town in Suzhou, China.

Owned by Suzhou Science and Technology Town Kexin Cultural Tourism Development Co., the 188-key hotel targets the modern, eco-conscious traveler by incorporating a plethora of green features. It features the first-of-its-kind keyless entry system that allows guests to use their smartphones as keys to their suites – the SPG Keyless Check-In. Additionally, the Element Suzhou offers guests more than 10,000 square feet of flexible meeting and event space, 24-hour fitness center, indoor saline swimming pool, as well as complimentary bicycles for rent. Each guestroom features a work space with high-tech office and entertainment equipment, as well as an energy-efficient kitchen.

“As Starwood’s eco-innovation lab, the Element brand has redefined the category with its light-filled atmosphere, eco-minded design and commitment to innovation,” said Brian McGuinness, senior vice president of Specialty Select Brands for Starwood in a statement. “On track to triple its global portfolio by the end of 2017, Element is experiencing tremendous growth momentum and the brand’s debut in Asia Pacific is set to pave the way for more growth opportunities in the region.”

The new hotel is located in the Suzhou National New & Hi-Tech Industrial Development Zone, about a half an hour away from Shanghai by speed train.