Deco Communities Bets $200M on Phoenix and Scottsdale

By Liviu Oltean, Associate Editor

Urban infill residential development specialist Deco Communities has put a lot of trust—and money—in the Valley of the Sun as the firm announced that it has more than $200 million in new development in the region. The company is currently working on three metro Phoenix projects: Edison Midtown, ENVY Residences, and Inspire on Earll.

As the name suggests, the Edison Midtown community will rise in Midtown Phoenix at Central Avenue and Monterey. The community will feature 110 units, ranging in size from 800 to over 1,600 square feet. With sale prices starting in the mid-$200,000, amenities include a courtyard pool, fitness and yoga center, bike storage and electric car-charging stations.

Located on the border of the Scottsdale Entertainment District and historic Old Town at 75th St., the ENVY Residences were described as “cheeky luxury”. Why cheeky? Because its amenities also include complimentary private jet time provided by Pinnacle Aviation and onsite personal training by celebrity trainer Lucas James. The eight-story project will feature 90 condos with units ranging from 800 to 1,750 square feet. Pricing will start at $350,000.

Inspire on Earll

Last but not least, Inspire on Earll is a 97-unit apartment community currently under construction at 7300 E. Earll Drive in Downtown Scottsdale. The community will feature upscale common areas, state-of-the-art fitness facility, central courtyard, pool and spa, as well as a dog park. The units range between 800 and 2100 square feet, with pricing set to start in the mid $200,000.

“Our strategy has always been to forecast market trends before they happen,” Rob Lyles, partner with Deco Communities, said in a prepared statement. “For the last several years we have observed and closely analyzed the evolution of the unique development of Phoenix-metro area neighborhoods in order to identify the next up-and-coming hotspot.”

Rendering courtesy of Deco Communities