By Eliza Theiss, Associate Editor
The revitalization of downtown Baton Rouge continues with a trendy new spot: The Creative Bloc, an 11,500-square-foot collaborative workspace and multimedia production hub. The project, located at North Eighth and Main Street, recently started construction, helmed by businessman John Jackson and developer Fitch Development.
“The rehabilitation of these three historic buildings along with the recent construction of the Hampton Inn and the on-going construction of the IBM buildings, will revitalize Main Street again as a central corridor in downtown Baton Rouge,” says developer Derek Fitch.
The Creative Bloc consists of three consolidated historic commercial buildings dating from the 1930s and 1950s that sat vacant and blighted for a considerable time. They were purchased in January 2013 by Jackson Group Investments, an affiliate of video production company Launch Media, both owned by John Jackson. Upon completion of The Creative Block, Launch Media will relocate its headquarters and all ten employees from Celtic Media Center, while keeping 3,700 square feet of colab space for leasing, reported The Times-Picayune.
The development will comprise work and office spaces as well as multimedia facilities such as post-production suites, fully equipped sound and video production studio and media server. The project is targeting visual media and creative professionals and companies. According to the Greater Baton Rouge Business Report, two to three companies with less than ten employees would be able to lease space next to Launch Media. A further ten workstations will be available for independent professionals, to be leased on a yearly, monthly or hourly basis. A membership program with a maximum of 15 spots will be available for professionals who need sporadic access to downtown office space and amenities.
Although the cost and financing structure of the development has yet to be released, Launch Media did announce that the adaptive reuse project will be receiving federal and state historic preservation tax credits. Which presented project architects Tipton Associates with a special task: “Our goal has been to retain the historic character of the buildings while embedding within the required modern technological amenities”, declared Ken Tipton, principal.
Renderings courtesy of Tipton Associates and Launch Media