CPE Executive Council: AI Won’t Replace This! (Hopefully)

AI has made a lot of parts of our jobs easier. But it can’t do everything. And that’s a good thing! This month, the CPE Executive Council shares which aspects of commercial real estate will always require the human touch.

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Rewarding Relationships

The relationship side of the business. Technology can make us more efficient and provide better insights, but earning a client’s trust, understanding their priorities and helping them navigate important decisions is what makes this industry rewarding. That’s something I believe will always require a human touch. —Puja Doshi, CFO, NAI Hiffman | Hiffman

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Earning Trust

AI can be excellent at searching records, identifying inconsistencies, drafting documents and automating routine workflows. But earning a client’s trust during a high-stakes transaction and making nuanced underwriting decisions based on incomplete or conflicting information is something that benefits greatly from human expertise and building a relationship. I have found it beneficial from the business development side of the fence that my clients know our decision-makers so they can always pick up the phone and have someone to talk through certain things that have come up on a property’s title. —Michael Stump, Vice President of National Commercial Business Development, Proper Title

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Building Connections

I’m hope that AI never replaces the importance of one-on-one connection with professionals and the months and months that it takes to develop those relationships. An in-person meeting can be 100x more important than a phone call or virtual meeting. The same can be said about an in-person meeting when comparing it to AI to develop a relationship with someone in CRE. —Dave Ebeling, Owner, Ebeling Communications

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Interested in joining the CPE Executive Council and being featured in future articles? Email Jessica Fiur.