Noble Investment Purchases Hotel Portfolio

April 29, 2026

This collection comprises 10 properties from three global hospitality brands.

View of a Residence Inn by Marriott Hotel, part of Noble Investment Group’s recently acquired portfolio — Noble has acquired a 10-property portfolio of upscale select-service and upscale extended-stay hotels comprised Marriott, Hilton, and IHG-branded properties. *Image courtesy of Noble Investment Group*

Noble Investment Group is continuing to take advantage of a supply-constrained travel and hospitality market by acquiring a 10-property portfolio of upscale select-service and extended-stay hotels spanning major U.S. regions.

The seller or sellers and acquisition costs were not disclosed. The Atlanta-based institutional real estate investment management firm did not release locations other than the Pacific Northwest, Midwest, Southeast and Northeast. The footprint is deliberately diversified and anchored by complementary demand generators, including health care, higher education, government, logistics and corporate travel, according to Noble.

The portfolio comprises 10 Marriott, Hilton and IHG-branded properties that have an average age of less than six years. The firm noted the properties deliver strong in-place current income, global loyalty and distribution platforms and a basis below replacement cost.

The transaction is part of Noble’s strategy to deploy institutional capital into travel and hospitality segments characterized by constrained supply, diversified demand drivers and durable margin profiles that are projected to generate consistent, risk-adjusted income across market cycles.

Noble cited historically high construction costs and constrained financing for new developments aligning with diversified business, leisure and extended-stay patterns leading to recurring, multi-night occupancy, durable revenue performance, lower operating cost intensity and leaner labor models. Market conditions are also contributing to durable cash flow, margin resilience and more efficient capital reinvestment cycles in the upscale select-service and extended-stay segments.

Colliers’ Hospitality Practice Group, including Mark Owens, Bradley Burwell and Matthew Nowaczy along with Jeffrey Jacobson from Colliers Securities brokered the transaction on behalf of the seller.

Noble seeks deals in active sector

JLL’s Hotels & Hospitality Group released its 2025 U.S. hotel investment trends report earlier this year, stating the sector was resilient in 2025, with transaction volume rising 17.5 percent year-over-year to $24 billion.

The report traced the activity increase back to September 2024, when the Federal Reserve started lowering interest rates, enabling investors to get positive leverage for acquisitions. The dynamic fueled investment activity in the second half of 2025 and is expected to drive increased transactions this year as well, according to JLL.

Markets with the most transactions were key growth metros like New York City, with 29 trades totaling $3.7 billion; Phoenix with 22 trades totaling $1.5 billion and Washington, D.C., with 22 trades totaling $1.2 billion. JLL noted those markets benefited from several large-scale transactions that showed investors were betting on long-term performance in key urban centers and growth markets.

Last month, Noble acquired the 214-key Renaissance Reno Downtown Hotel & Spa along the Truckee River in Reno, Nev. The terms and seller were not disclosed. The asset includes The Refuge Spa, 13,000 square feet of meeting space, an outdoor pool and a fitness center.

Noting that Reno is a growing metropolitan area supported by in-migration, Noble stated the city has the economic and demographic characteristics the company prioritizes when it invests in growth markets. The region shows strong population growth, job creation and economic diversification in technology, manufacturing, logistics and tourism.

In January, Noble acquired a 14-property portfolio of Woodspring Suites properties located across several high-growth U.S. markets with strong economic fundamentals and multiple demand drivers. The assets were recently developed, showed strong in-place operating performance and were acquired at a basis below replacement cost. Noble said the portfolio advances the firm’s branded long-term accommodations strategy.

Noble ended 2025 with the acquisition of 35 Sonesta Simply Suites hotels with more than 4,000 guestrooms, from Service Properties Trust. Also part of its BLTA strategy, the portfolio spanned 19 states and 25 markets, primarily in the Southeast and Sun Belt regions. The hotels are in high-barrier-to-entry markets due to lack of available land and construction costs.