Largest Urban Outfitters Store Worldwide Coming to Herald Square

By Veronica Grecu, Associate Editor

A multi-level Urban Outfitters location is ready to launch in Manhattan’ Garment Center on June 7. The Philadelphia-based retail giant, which also operates the brands Anthropologies, Free People, Terrain and BHLDN, announced the grand opening of its long-awaited “lifestyle center” in Herald Square at 1333 Broadway.

Urban Outfitters Herald Square

The new concept store will span three floors in the building. At 57,000 square feet, which is more than twice the size of an average Urban Outfitters store, the Herald Square location will stand as the largest Urban Outfitters store in the world. Apart from the usual clothing and books Urban offers, the new lifestyle center will feature an expanded beauty department that will house over 45 national and international brands, while Urban’s new active wear line Without Walls, launched earlier this year, will occupy 3,000 square feet worth of fitness apparel and merchandise.

According to the mega-retailer, Urban Outfitters Herald Square will go beyond the traditional format and will host several independently owned and operated companies: the Hairroin Salon, a full-service hair styling salon based in Los Angeles, will occupy a portion of the first floor; Intelligentsia Coffee of Chicago will take 900 square feet of space on the ground level and will have a separate entrance; and Eyewear Company Tortoise & Blonde will open its second shop in an Urban Outfitters location.

The vinyl shop at the Herald Square location will grow with 1,200 titles. In fact, Urban Outfitters has recently joined forces with Amoeba Records of Los Angeles, one of the last independent record shops, to create a new project that will help Amoeba enter the East Coast market with over 400 vintage vinyl titles to be sold exclusively at the massive Herald Square location.

As previously reported by the Commercial Observer, Urban Outfitters leased the retail space at Herald Square in February 2013 and paid around $300 per square foot on the ground floor and $112 per square foot for the rest of the space. Reportedly, the transaction was brokered by McDevitt Co. on behalf of Urban Outfitters while CBRE represented Malkin Properties, which owns the 12-story building.

Established in Philadelphia’s University City District in 1970, Urban Outfitters operates over 200 stores in the United States, Canada and Europe. Commercial Property Executive reported last year that the retailer announced an ambitious plan to invest $200 million to expand its production centers in the Philadelphia area under a state-run strategy called Keystone Opportunity Zones (KOZ) that grants businesses a ten-year tax break for investing and creating new job opportunities in underdeveloped areas and communities.

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Image via PropertyShark