Holiday Inn Staunton

Colliers, as an exclusive representative of the seller, is pleased to present to qualified investors the Holiday Inn Staunton Conference Center By IHG, located at 152 Fairway Ln, Staunton, VA 24401. The subject property is a 118-room, four-story, interior-corridor, full-service asset. Built in 1987, it sits on 9.49 acres with direct exposure to Interstate-81 (60,000 Vehicles Per Day). The asset is offered with fee simple interest and unencumbered by debt.

Staunton, Virginia is highly accessible and strategically positioned directly at the crossroads of Interstates 81 and 64. This premier positioning provides transit corridors to major metropolitan hubs, located just 40 miles west of Charlottesville, 108 miles west of Richmond, and 157 miles southwest of Washington, D.C. The city features a stable local population of over 26,000 residents (anchoring a larger regional metro area of more than 125,000), which is supported by a robust local economy. Major institutional employers drive consistent regional economic activity, led by Augusta Health (the region's largest private employer with approximately 3,000 employees) and Mary Baldwin University. Beyond a strong corporate and academic foundation, Staunton is a premier, high-demand tourism driver. Visitors travel to Staunton to experience nationally recognized cultural demand generators, including the world-famous American Shakespeare Center's Blackfriars Playhouse, the Frontier Culture Museum, the Woodrow Wilson Presidential Library, and the scenic Skyline Drive and Blue Ridge Parkway. For travelers, the historic downtown is serviced directly by Amtrak's Cardinal line and is just a short drive from the Shenandoah Valley Regional Airport. This exceptional blend of major highway positioning, reliable institutional employment, and booming cultural tourism positions this hotel asset for sustained, long-term commercial success.

The Holiday Inn Staunton Conference Center competes in an STR comp set of the Fairfield Inn & Suites, Holiday Inn Express & Suites, Hampton Inn, Tru by Hilton, and Best Western Staunton Inn. The hotel is demonstrating sustained upward momentum, as Trailing Twelve-Month RevPAR grew ~10% year-over-year to $52.43. With the competitive set currently achieving an $87.62 RevPAR, the subject property offers immediate rate upside and substantial RevPAR penetration growth with strategic revenue management. Top-line performance has rebounded aggressively, with total revenue expanding to over $2.7 million from 2024 lows. Moving forward, incoming ownership has a significant opportunity to boost profitability through tighter expense management. By optimizing food and beverage costs and reducing overhead, the property is positioned to achieve a much higher Net Operating Income. As top-line revenues scale moderately toward a Year 5 projection of over $3.4 million, NOI is projected to approach $1 million. The asset operates under an IHG franchise license running through 2032. Between 2021 and 2026, the property has executed extensive capital improvements to align with IHG’s modern H4 design prototype. Because of this sustained historical capital injection, the immediate capital burden and scope of any anticipated PIP for incoming ownership is substantially reduced." Featuring 5,927 square feet of flexible meeting space and a full-service restaurant, the hotel is well-equipped to capture regional group demand along the I-81 and I-64 corridors.

In conclusion, the Holiday Inn Staunton Conference Center represents a compelling opportunity to acquire an IHG-branded full-service hospitality asset situated at a critical interstate crossroads