15.75 Acre Medium/High Density Residential Land

Harrisonburg is recognized as one of Virginia’s most dynamic regional markets. The metro area population now exceeds 146,000, with continued growth supported by its role as the commercial, medical, and educational center of the Shenandoah Valley. Harrisonburg’s strong trade area reaches well beyond the city limits, drawing shoppers from a 20–30 mile radius and serving a total market of more than 265,000 people. Anchored by James Madison University and a thriving cluster of higher education institutions, Harrisonburg benefits from a steady influx of students, faculty, and professionals who support year-round economic activity. The area’s diverse economy is driven by education, healthcare, advanced manufacturing, agri-business, and a robust services sector, ensuring stability and continued demand for retail, dining, and entertainment offerings. Ongoing population and job growth, coupled with Harrisonburg’s status as a regional destination, have resulted in sustained retail sales growth and vibrant new development across the metro. The city continues to attract new residents and businesses seeking the unique combination of affordability, quality of life, and access to major transportation corridors, reinforcing its position as a leading retail market in western Virginia. The metro area population exceeds 130,000 and the actual trade area is expanded with Harrisonburg' s status as a regional destination for consumers well outside the traditional drive-time radius. The metro attracts shoppers from 20+ miles away with an estimated market served population of 222,000. In addition to James Madison University (22,000 students), the Harrisonburg metro is home to three other colleges and universities. Eastern Mennonite University, with an enrollment of 1,870; Bridgewater College has 1,800 students; and Blue Ridge Community College adds 7,315 students to the area.Medium and high density residential development land located in the heart of the Harrisonburg metro growth area and within an Opportunity Zone. The Apple Valley Development contains 15.75 acres in one of Virginia’s most dynamic regional markets. Situated next to thriving retail development, regional hospital, and within an opportunity zone, the property is a natural location for a variety of residential uses. The acreage borders the City of Harrisonburg boundary and neighbors existing student housing in the form of Altitude (500 beds) and Aspen Heights (600 beds). Currently zoned A-2, medium to high density is anticipated for this portion of the development based on sewer capacity. The site is primarily serviced by Apple Valley Road, but has convenient access to Stone Spring Road (connects every commercial corridor in the market) and is within walking distance of retail, restaurants, and Sentara Rockingham Memorial Hospital.