Institutional Seller | Fairfield Inn & Suites Lubbock Southwest

• Institutional Seller & Value-Add Upside: Institutionally owned by a REIT since 2020, this asset provides a rare, immediate value-add runway.
• Award-Winning Physical Product: Built in 2017 with upgraded, custom design features, the property was honored as Marriott’s “Development Project of the Year” for the Fairfield brand.
• 2025 Rooms Revenue: $3,288,000
• Four Year Average Rooms Revenue: $3,193,000
• Texas Tech University (TTU): The property is located just six miles from Texas Tech University (TTU), the primary economic anchor of Lubbock. Spanning nearly 1,900 acres, the university operates with an impressive annual budget exceeding $3 billion.
• Excellent Location Within Canyon West: The property benefits from excellent visibility and accessibility off the Marsha Sharp Freeway and Milwaukee Avenue frontage road. Notably, it is one of only two hotels located within the Canyon West shopping center.
• Unencumbered by Management: The asset is offered completely unencumbered by existing management contract.
• 15-Year Marriott Franchise License Agreement: Given the strong performance and construction quality, Marriott is willing to grant a new, long-term franchise agreement of 15 years.
• Property Improvement Plan (PIP) Report: The PIP report is available in the virtual deal room.
• Marriott Bonvoy Power: Opportunity to retain the highly coveted Fairfield Inn & Suites by Marriott flag, tapping into one of the most powerful reservation networks and loyalty programs in the global hospitality industry.
• Expanding Lubbock, TX Economy: Driven by the Lubbock Economic Development Alliance (LEDA), Lubbock is rapidly emerging as West Texas's premier manufacturing hub. Since 2004, LEDA initiatives have infused over $2 billion in capital investments into the local economy.

Offering Summary 

HVS Brokerage & Advisory, in conjunction with RI Marketplace, are pleased to present the exceptional opportunity to acquire the 101-room Fairfield Inn & Suites Lubbock Southwest. Constructed in 2017 with premium, custom design elements that earned Marriott's "Development Project of the Year" for North America, this institutional-grade asset is currently REIT-owned and presents a compelling value-add opportunity. Located mere minutes from Texas Tech University and strategically positioned off the Marsha Sharp Freeway within the Canyon West shopping center, the hotel benefits from high visibility in a rapidly expanding economic hub.

Property Tours 

Property tours are available by appointment only on Wednesday, April 1st & Thursday, April 2nd. Please reach out to Eric Guerrero,  | (713) 955-0012, to schedule.