Institutional Seller | Rushhh Daytona Beach

Starting Bid $1,000,000

Auctioneer: Lamar P. Fisher

Auctioneer Company: Fisher Auction Company Inc.

Auctioneer License: 10344

Auctioneer License 2: Fisher Auction Co: AB106

• Fee simple interest in a lender-owned, 110-room oceanfront hotel in Daytona Beach Shores, Florida
• Available through the August 5th RealINSIGHT Marketplace auction at a significant discount to replacement cost
• Situated on a nearly 1.3-acre oceanfront parcel improved with a six-story reinforced-concrete hotel
• Unique opportunity to reposition and reopen an oceanfront hotel in Daytona Beach Shores, with several nationally recognized hotel brands available
• Zoned for hotel / motel use within Daytona Beach Shores’ coastal hospitality corridor, supporting continued lodging use and future optionality, subject to municipal approvals
• Prior renovation provides a meaningful head start on repositioning, with guestrooms and back-of-house areas already in various stages of completion before hurricane-related disruption halted the project
• Ownership has since funded approximately $1.9 million toward a seawall, site-stabilization, and structural concrete repair program, including completed seawall installation and concrete restoration

• Positioned on South Atlantic Avenue (A1A) in Daytona Beach Shores, an irreplaceable oceanfront location along one of Florida’s most established beachfront corridors
• Provides direct access to Daytona Beach’s 20+ miles of shoreline, supporting year-round leisure, family, and drive-to resort demand
• Proximate to the Ocean Center / convention district - one of Florida’s leading beachfront group venues, featuring 200,000+ square feet of flexible indoor and outdoor meeting space
• Captures leisure demand from the Daytona Beach Boardwalk, Ocean Walk Shoppes, Daytona Lagoon, and the broader beachfront entertainment district, one of the market’s primary drivers of year-round visitor activity
• Approximately six miles from Daytona International Speedway, a global motorsports destination that drives significant demand during marquee events, including the Daytona 500 and Speedweeks, with Speedweeks attendance of 450,000+
• Supported by Daytona Beach’s higher education ecosystem, including Daytona State College, Embry-Riddle Aeronautical University, and Bethune-Cookman University, which collectively serve 35,000+ students
• Supported by Volusia County’s two largest private-sector employers, AdventHealth and Halifax Health, which employ nearly 8,000 people combined, and includes AdventHealth Daytona Beach’s ongoing $220 million expansion