R3 Hotel

Guerneville is a well-established destination in the Russian River region of Sonoma County known for its natural setting, tourism appeal, and long-standing connection to the LGBTQ+ community. The town offers a mix of restaurants, bars, boutique retail, and wine-oriented experiences, supported by consistent visitation from the Bay Area and beyond. Nearby attractions such as Armstrong Redwoods State Natural Reserve and Johnson's Beach further contribute to the area’s appeal as a leisure destination. Positioned within this established tourism corridor and in close proximity to Sonoma County wine country and the Northern California coast, Guerneville continues to attract both repeat visitors and new demand, supporting a strong foundation for hospitality and resort-oriented investment.The R3 Hotel is a 23-room hospitality property in the heart of Guerneville, long recognized as a destination along the Russian River and a gathering place for the LGBTQ+ community and its allies. Originally developed in the 1940s as a motor court-style motel, the property retains its distinctive cottage-style layout and vintage resort character while continuing to operate as one of the region’s best-known hospitality destinations. The resort includes a bar and restaurant, pool, sun deck, and entertainment space supporting a wide range of hospitality and event uses, including the long-running Lazy Bear Weekend. The offering includes both ABC Type 47 and Type 48 licenses, providing a rare opportunity for full-service food, beverage, and nightlife operations. Recent operational updates have expanded food service and programming, further strengthening the property’s established customer base and regional draw. Zoned R2 and spanning approximately 10,155 square feet, the R3 presents an opportunity to continue operating a well-known destination resort while exploring future upgrades and repositioning potential. Located in the Russian River region of Sonoma County, Guerneville attracts year-round visitors for its redwood forests, river recreation, boutique hospitality scene, and proximity to wine country and the Northern California coast. Nearby destinations include Armstrong Redwoods State Natural Reserve and Johnson's Beach, contributing to the area’s long-standing appeal as a leisure and tourism destination. Please call for a showing. Further details on the property website here: r3guerneville.com