{"id":1004816956,"date":"2026-10-29T07:39:58","date_gmt":"2026-10-29T15:39:58","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004816956"},"modified":"2026-10-29T07:40:00","modified_gmt":"2026-10-29T15:40:00","slug":"executive-council-unpopular-cre-opinions","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/executive-council-unpopular-cre-opinions\/","title":{"rendered":"CPE Executive Council: Unpopular CRE Opinions"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae37a30409a4&quot;}\" data-wp-interactive=\"core\/image\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"620\" data-attachment-id=\"1004817135\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/executive-council-unpopular-cre-opinions\/cpe_executive_council_headshots-1026\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/10\/CPE_Executive_Council_Headshots-1026.jpg\" data-orig-size=\"800,620\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"CPE_Executive_Council_Headshots 1026\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/10\/CPE_Executive_Council_Headshots-1026.jpg?w=800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/10\/CPE_Executive_Council_Headshots-1026.jpg?w=800\" alt=\"Headshots of CPE Executive Council\" class=\"wp-image-1004817135\" style=\"width:400px\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/10\/CPE_Executive_Council_Headshots-1026.jpg 800w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/10\/CPE_Executive_Council_Headshots-1026.jpg?resize=300,233 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/10\/CPE_Executive_Council_Headshots-1026.jpg?resize=768,595 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\n\n<p>Sometimes, you need to go against the crowd. After all, if everyone was jumping off a bridge, would you do it, too? This month, the CPE Executive Council shares their unpopular opinions about commercial real estate that show that just because some ideas are in the mainstream doesn&#8217;t mean they&#8217;re necessarily the only correct way to approach it.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"271\" data-attachment-id=\"1004699957\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/executive-council-2024-cre-resolutions\/john-cigna\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/John-Cigna.jpg\" data-orig-size=\"256,271\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"John Cigna\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;John Cigna&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/John-Cigna.jpg?w=256\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/John-Cigna.jpg?w=256\" alt=\"John Cigna\" class=\"wp-image-1004699957\"\/><figcaption class=\"wp-element-caption\">John Cigna<\/figcaption><\/figure><\/div>\n\n\n<p><strong>Back to Normal<\/strong><\/p>\n\n\n\n<p>(My unpopular opinion?) That\u2019s easy. Higher rates for longer isn\u2019t a bad thing. It\u2019s time to get back to normal. Abnormal were the artificially low rates since the industry came of of the GFC. There will absolutely be some pain for those who over bought and over leveraged when it\u2019s time to refinance at a much higher rate. Many won\u2019t have the extra equity to put into each and every deal, but there is plenty of dry powder on the sidelines ready and willing to jump in. Five percent is more normal than zero. \u2014John Cigna, Partner, <a href=\"http:\/\/www.crownsearch.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crown Advisors<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"271\" data-attachment-id=\"1004817134\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/executive-council-unpopular-cre-opinions\/kim-odonnell_2026\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/10\/Kim-ODonnell_2026.jpg\" data-orig-size=\"256,271\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Kim O&#8217;Donnell_2026\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Kim O&#8217;Donnell&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/10\/Kim-ODonnell_2026.jpg?w=256\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/10\/Kim-ODonnell_2026.jpg?w=256\" alt=\"Headshot of Kim O'Donnell\" class=\"wp-image-1004817134\"\/><figcaption class=\"wp-element-caption\">Kim O&#8217;Donnell<\/figcaption><\/figure><\/div>\n\n\n<p><strong>Learn to Hustle<\/strong><\/p>\n\n\n\n<p>Many CRE professionals confuse activity with actual business development. Just showing up to meetings, networking events and responding to emails doesn\u2019t necessarily mean you\u2019re growing your business. Don\u2019t just chase new business, understand your current relationships and look for opportunities to increase what you have right in front of you. Many CRE professionals put too much emphasis on the deal closing and fail to think about the next opportunities and capitalizing on them. Don\u2019t confuse tenure with hustle\u2014hustle will always win. Hustle can\u2019t be taught and my top performers continue to learn, grow, challenge themselves and adapt to market fluctuations. The market may not always be strong, but a down market can be a great opportunity to separate yourself from your competitors. Don\u2019t just be busy, be intentional. \u2014Kim O&#8217;Donnell, EVP of Business Development, <a href=\"https:\/\/www.propertitle.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Proper Title<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>Interested in joining the CPE Executive Council and being featured in future articles? Email&nbsp;<a href=\"mailto:jessica.fiur@yardi.com\" target=\"_blank\" rel=\"noreferrer noopener\">Jessica Fiur<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sometimes not following the crowd can lead to success.<\/p>\n","protected":false},"author":443,"featured_media":1004817135,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[52209],"tags":[36363,52580],"class_list":["post-1004816956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-executive-council","tag-crown-advisors","tag-proper-title"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CPE Executive Council: Unpopular CRE Opinions - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/executive-council-unpopular-cre-opinions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CPE Executive Council: Unpopular CRE Opinions\" \/>\n<meta property=\"og:description\" content=\"Sometimes not following the crowd can lead to success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/executive-council-unpopular-cre-opinions\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-29T15:39:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-29T15:40:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/10\/CPE_Executive_Council_Headshots-1026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jessica Fiur\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/executive-council-unpopular-cre-opinions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/executive-council-unpopular-cre-opinions\\\/\"},\"author\":{\"name\":\"Jessica Fiur\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/#\\\/schema\\\/person\\\/0bf67d338f2b97c9e1194fabf816e9c3\"},\"headline\":\"CPE Executive Council: Unpopular CRE Opinions\",\"datePublished\":\"2026-10-29T15:39:58+00:00\",\"dateModified\":\"2026-10-29T15:40:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/executive-council-unpopular-cre-opinions\\\/\"},\"wordCount\":342,\"image\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/executive-council-unpopular-cre-opinions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/46\\\/2026\\\/10\\\/CPE_Executive_Council_Headshots-1026.jpg\",\"keywords\":[\"Crown Advisors\",\"Proper Title\"],\"articleSection\":[\"CPE Executive Council\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/executive-council-unpopular-cre-opinions\\\/\",\"url\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/executive-council-unpopular-cre-opinions\\\/\",\"name\":\"CPE Executive Council: Unpopular CRE Opinions - 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