{"id":1004801153,"date":"2026-06-05T10:52:41","date_gmt":"2026-06-05T18:52:41","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004801153"},"modified":"2026-06-05T10:55:58","modified_gmt":"2026-06-05T18:55:58","slug":"ulta-leases-26-ksf-in-times-square","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/ulta-leases-26-ksf-in-times-square\/","title":{"rendered":"Ulta Leases 26 KSF in Times Square"},"content":{"rendered":"\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a233633cecf7&quot;}\" data-wp-interactive=\"core\/image\" class=\"alignright size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1004801152\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/view-of-illuminated-digital-billboard-in-times-square-displaying\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/06\/AdobeStock_957396843_Editorial_Use_Only.jpeg\" data-orig-size=\"1200,900\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;8&quot;,&quot;credit&quot;:&quot;Alex - stock.adobe.com&quot;,&quot;camera&quot;:&quot;Canon EOS R5&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1713235892&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;35&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.25&quot;,&quot;title&quot;:&quot;View of illuminated digital billboard in Times Square displaying&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"American_Eagle_Times_Square\" data-image-description=\"&lt;p&gt;Image from Adobe Stock: https:\/\/stock.adobe.com\/images\/view-of-illuminated-digital-billboard-in-times-square-displaying-american-eagle-outfitters-advertisement-new-york-usa\/957396843?prev_url=detail&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;1551 Broadway is currently occupied by American Eagle. Image by Alex\/Adobe Stock&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/06\/AdobeStock_957396843_Editorial_Use_Only.jpeg?w=1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" height=\"768\" width=\"1024\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/06\/AdobeStock_957396843_Editorial_Use_Only.jpeg?w=1024\" alt=\"A photo of the American Eagle store in Times Square\" class=\"wp-image-1004801152\" style=\"width:400px\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/06\/AdobeStock_957396843_Editorial_Use_Only.jpeg 1200w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/06\/AdobeStock_957396843_Editorial_Use_Only.jpeg?resize=300,225 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/06\/AdobeStock_957396843_Editorial_Use_Only.jpeg?resize=768,576 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/06\/AdobeStock_957396843_Editorial_Use_Only.jpeg?resize=1024,768 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">1551 Broadway is currently occupied by American Eagle. <em>Image by Alex\/Adobe Stock<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Ulta Beauty has inked a deal to lease the entirety of the 26,000-square-foot building at Wharton Properties&#8217; 1551 Broadway in Times Square, Manhattan, <em><a href=\"https:\/\/therealdeal.com\/new-york\/2026\/06\/03\/ulta-beauty-inks-400m-lease-at-jeff-suttons-1551-broadway\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The Real Deal<\/a><\/em> reported. The cosmetics retailer will take the place of a current American Eagle flagship store.<\/p>\n\n\n\n<p>The new flagship store is expected to open in late 2027. Ulta CEO Kecia Steelman said in a June 2 earnings call that the site would be &#8220;highly experiential.&#8221;<\/p>\n\n\n\n<p>Wharton Properties initially acquired the site in 2005 as part of a joint venture with SL Green Realty Corp. and later bought out the entire property. The 15-year lease includes the building\u2019s 250-foot LED sign, <em>The Real Deal<\/em> also reported, citing a source familiar with the deal. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity has-very-light-gray-to-cyan-bluish-gray-gradient-background has-background is-style-wide\"\/>\n\n\n\n<p><strong>READ ALSO: <\/strong><a href=\"https:\/\/www.commercialsearch.com\/news\/how-top-cre-brokers-hone-their-reputations\/\">How Top CRE Brokers Hone Their Reputations<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity has-very-light-gray-to-cyan-bluish-gray-gradient-background has-background is-style-wide\"\/>\n\n\n\n<p>Ulta currently has three other locations in Manhattan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-times-square-retail-otherwise-sluggish\">Times Square retail otherwise sluggish<\/h2>\n\n\n\n<p>Though known as a premier retail hub, the Real Estate Board of New York characterized Times Square as a \u201clagging corridor\u201d in its <a href=\"https:\/\/www.rebny.com\/reports\/manhattan-retail-report-second-half-2025\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">most recent report<\/a> on Manhattan retail real estate, which covered the second half of 2025.<\/p>\n\n\n\n<p>Last July, tm:rw, an immersive gadget and accessory store, opened in the Candler Building, according to the report. In August 2025, discount grocer Aldi signed a 25,000-square-foot lease at The Ellery, located at 311 W. 42nd Street, and plans to open the location later this month.<\/p>\n\n\n\n<p>The Times Square area has been more active in the office sector lately, with entertainment company <a href=\"https:\/\/www.commercialsearch.com\/news\/versant-media-expands-to-250-ksf-in-times-square\/\">Versant Media Group<\/a> inking an 84,509-square-foot lease at 229 W. 43rd St. in May. During the same month, insurance broker Howden signed a <a href=\"https:\/\/www.commercialsearch.com\/news\/durst-org-lands-32-ksf-times-square-tenant\/\">31,519-square-foot lease<\/a> at One Five One in Times Square, the former Cond\u00e9 Nast Building.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The site is currently home to an American Eagle flagship store.<\/p>\n","protected":false},"author":1023,"featured_media":1004801152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21784,21808,1600,21742,10,21749],"tags":[33905,32973],"class_list":["post-1004801153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brokerage","category-featured","category-new-york","category-latest","category-northeast","category-retail","tag-ulta-beauty","tag-wharton-properties"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - 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