{"id":1004797623,"date":"2026-06-15T05:10:14","date_gmt":"2026-06-15T13:10:14","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004797623"},"modified":"2026-06-15T05:10:16","modified_gmt":"2026-06-15T13:10:16","slug":"building-connected-communities-through-retail-mixed-use","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/building-connected-communities-through-retail-mixed-use\/","title":{"rendered":"Building Connected Communities Through Retail, Mixed-Use"},"content":{"rendered":"\n<p><em>This article first appeared in the CPE Sneak Peek Newsletter.\u00a0<a href=\"https:\/\/www.commercialsearch.com\/news\/cpe-sneak-peek-newsletter\/\">Subscribe now<\/a>\u00a0for early access to exclusive content, in-depth analysis and key trends!<\/em><\/p>\n\n\n\n<p>Retail has undergone significant changes in recent years, adapting to evolving market needs, economic shifts and consumer behavior. One way to keep these spaces in demand is to look beyond traditional formats where shopping alone was the primary activity and attraction. While dining and entertainment options play an important role, the emerging focus is on family- and children-oriented environments. A strategy that transforms retail, as well as mixed-use destinations, into communities.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 681)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"6048\" height=\"4024\" alt=\"Exterior shot of children playing around a green space, with lights hanging around trees\" class=\"wp-block-jetpack-slideshow_image wp-image-1004797631\" data-id=\"1004797631\" data-aspect-ratio=\"1024 \/ 681\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/PMG_5197.jpg?w=1024\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/PMG_5197.jpg 6048w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/PMG_5197.jpg?resize=300,200 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/PMG_5197.jpg?resize=768,511 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/PMG_5197.jpg?resize=1024,681 1024w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/PMG_5197.jpg?resize=1536,1022 1536w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/PMG_5197.jpg?resize=2048,1363 2048w\" sizes=\"(max-width: 6048px) 100vw, 6048px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">The Camp is a one-acre park with a mature tree canopy, seating, play structures and a performance area. All images courtesy of The Works<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"8192\" height=\"5464\" alt=\"Interior shot of children and adults sitting around at a table, while socializing and eating.\" class=\"wp-block-jetpack-slideshow_image wp-image-1004797632\" data-id=\"1004797632\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/SELIGtheworks0622_19_25192fpo.jpg?w=1024\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/SELIGtheworks0622_19_25192fpo.jpg 8192w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/SELIGtheworks0622_19_25192fpo.jpg?resize=300,200 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/SELIGtheworks0622_19_25192fpo.jpg?resize=768,512 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/SELIGtheworks0622_19_25192fpo.jpg?resize=1024,683 1024w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/SELIGtheworks0622_19_25192fpo.jpg?resize=1536,1025 1536w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/SELIGtheworks0622_19_25192fpo.jpg?resize=2048,1366 2048w\" sizes=\"(max-width: 8192px) 100vw, 8192px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Signature events at The Works include family-friendly activities.<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"8192\" height=\"5464\" alt=\"Children are playing in an outdoor area, with adults in the space as well, either standing up or sitting down in chairs. A dog is next to a child.\" class=\"wp-block-jetpack-slideshow_image wp-image-1004797633\" data-id=\"1004797633\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/SELIGtheworks1024_082471FPO.jpg?w=1024\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/SELIGtheworks1024_082471FPO.jpg 8192w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/SELIGtheworks1024_082471FPO.jpg?resize=300,200 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/SELIGtheworks1024_082471FPO.jpg?resize=768,512 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/SELIGtheworks1024_082471FPO.jpg?resize=1024,683 1024w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/SELIGtheworks1024_082471FPO.jpg?resize=1536,1025 1536w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/SELIGtheworks1024_082471FPO.jpg?resize=2048,1366 2048w\" sizes=\"(max-width: 8192px) 100vw, 8192px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">The Camp is regularly programmed with activities that draw people to The Works mixed-use destination.<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Demand for experiential and high-end retail formats has been visible across the sector, as the \u201cretailtainment\u201d leads to the creation of spaces that provide immersive brand engagement with customers, a shift that is happening when there is constrained supply of high-quality space, a CBRE report found. This strategy maximizes the potential of these properties, while reinforcing the value of physical stores within the retail ecosystem.<\/p>\n\n\n\n<p>And family remains the focus of retailtainment, with numbers to prove it. Outdoor malls outperformed in 2025, with families as the backbone of mall traffic, particularly the higher-income and suburban segments, according to Placer.ai data. That doesn\u2019t mean the potential for indoor malls was lost, as these spaces are now seen as live-work-play opportunities. This was a \u201cnatural\u201d next phase in the <a href=\"https:\/\/www.commercialsearch.com\/news\/mixed-use-malls-and-the-15-minute-neighborhood\/\">evolution of malls<\/a> into mixed-use developments as a more sustainable investment. What has become clear in <a href=\"https:\/\/www.commercialsearch.com\/news\/retail-market-trends\/\">retail market trends<\/a> is that stores must evolve beyond purely transactional purposes. Describing these emerging spaces as storytelling platforms captures that blend of experiential retail with community engagement and brand identity.<\/p>\n\n\n\n<p>While these strategies are not entirely new, what has emerged more recently is a focus on child-friendly spaces within such properties. Not only retail, but mixed-use destinations that have identified the way in which this new approach can heavily contribute to the success of their assets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-essential-part-of-the-strategy\">Essential part of the strategy<\/h2>\n\n\n\n<p>Kid-oriented spaces are now part of a wider transformation taking place across the industry. The demand comes from families that want local destinations where they can spend meaningful time together. Providing such spaces is helping properties stand out while supporting the broader shift toward mixed-use environments, according to ICSC Vice President Stephanie Cegielski.<\/p>\n\n\n\n<p>What Mall of America VP &amp; Head of Leasing Carrie Charleston noticed is that the spaces designed for children\u2019s play offer results such as increasing dwell time, encouraging repeat visits and strengthening customer loyalty.<\/p>\n\n\n\n<p>\u201cFamilies are seeking environments that enrich their shopping experience by offering opportunities to create meaningful memories and spend quality time together,\u201d Charleston observed. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity has-very-light-gray-to-cyan-bluish-gray-gradient-background has-background is-style-wide\"\/>\n\n\n\n<p><strong>READ ALSO:<\/strong> <a href=\"https:\/\/www.commercialsearch.com\/news\/luxury-retail-in-2026-where-opportunity-lies\/\">Luxury Retail in 2026: Where Opportunity Lies<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity has-very-light-gray-to-cyan-bluish-gray-gradient-background has-background is-style-wide\"\/>\n\n\n\n<p>The same can be said for mixed-use destinations. Developed by GID in Atlanta&#8217;s Perimeter, High Street is a $2 billion, 36-acre project designed as a walkable district that features hospitality, office space, retail and entertainment venues, as well as a residential component.<\/p>\n\n\n\n<p>The family-friendly mixed-use development is centered around a 25,000-square-foot green space which is permanently in use through various programming. Tammy Primus, retail property manager for High Street,  identifies similar outcomes that have proven successful for retail spaces.<\/p>\n\n\n\n<p>\u201cMixed-use owners are keeping children-focused play as a key factor in developments because they offer the community a space to linger, gather and return regularly, which naturally increases foot traffic for surrounding retailers and restaurants,\u201d she told <em>Commercial Property Executive<\/em>.<\/p>\n\n\n\n<p>Another mixed-use destination is The Works, in Atlanta\u2019s Upper Westside. The 80-acre, 350,000-square-foot development was planned from the beginning with the thought of preserving Atlanta&#8217;s historic industrial area. The project blends office, retail, hospitality, residential and entertainment spaces, with a second phase now in the works.<\/p>\n\n\n\n<p>Associate VP at Selig Enterprises Taana Kow has talked about this destination and what has been visible here as well is that children-focused play and education spaces help foster a sense of community.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 683)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" alt=\"Exterior shot of Mall of America in Bloomington, Minn. The mall's signage is in the foreground.\" class=\"wp-block-jetpack-slideshow_image wp-image-1004797641\" data-id=\"1004797641\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/20240906_MOA_Architecture_2243.jpg?w=1024\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/20240906_MOA_Architecture_2243.jpg 2048w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/20240906_MOA_Architecture_2243.jpg?resize=300,200 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/20240906_MOA_Architecture_2243.jpg?resize=768,512 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/20240906_MOA_Architecture_2243.jpg?resize=1024,683 1024w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/20240906_MOA_Architecture_2243.jpg?resize=1536,1024 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Opening in 1992, Mall of America is a landmark retail and entertainment destination that spans 4.2 million square feet. All images courtesy of Mall of America<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"8192\" height=\"5464\" alt=\"Inside roller coaster in the Mall of America\" class=\"wp-block-jetpack-slideshow_image wp-image-1004797638\" data-id=\"1004797638\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/20220516_MOA_MooseMountain-Hole11Teens-71.jpg?w=1024\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/20220516_MOA_MooseMountain-Hole11Teens-71.jpg 8192w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/20220516_MOA_MooseMountain-Hole11Teens-71.jpg?resize=300,200 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/20220516_MOA_MooseMountain-Hole11Teens-71.jpg?resize=768,512 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/20220516_MOA_MooseMountain-Hole11Teens-71.jpg?resize=1024,683 1024w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/20220516_MOA_MooseMountain-Hole11Teens-71.jpg?resize=1536,1025 1536w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/20220516_MOA_MooseMountain-Hole11Teens-71.jpg?resize=2048,1366 2048w\" sizes=\"(max-width: 8192px) 100vw, 8192px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Mall of America includes an inside roller coaster, part of The Nickelodeon Universe.<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2049\" height=\"1537\" alt=\"The Last Airbender figure, part of the Nickelodeon Universe at Mall of America\" class=\"wp-block-jetpack-slideshow_image wp-image-1004797637\" data-id=\"1004797637\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/20200826_194636831_iOS.jpg?w=1024\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/20200826_194636831_iOS.jpg 2049w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/20200826_194636831_iOS.jpg?resize=300,225 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/20200826_194636831_iOS.jpg?resize=768,576 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/20200826_194636831_iOS.jpg?resize=1024,768 1024w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/20200826_194636831_iOS.jpg?resize=1536,1152 1536w\" sizes=\"(max-width: 2049px) 100vw, 2049px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Attractions like Nickelodeon Universe are central to the mall&#8217;s identity, as it combines entertainment and multi-sensory engagement that resonates with the entire family<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"3636\" height=\"2722\" alt=\"Fly with Appa, an aerial carousel ride that operates within Mall of America\" class=\"wp-block-jetpack-slideshow_image wp-image-1004797640\" data-id=\"1004797640\" data-aspect-ratio=\"1024 \/ 767\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/20240314_142946453_iOS-1-e1778068689602.jpg?w=1024\"\/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Fly with Appa is an aerial carousel ride located within the mall<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"4672\" height=\"7008\" alt=\"Full shot of Jojo Siwa in front of a panel and table\" class=\"wp-block-jetpack-slideshow_image wp-image-1004797642\" data-id=\"1004797642\" data-aspect-ratio=\"683 \/ 1024\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/JoJo_Siwa_11_28_2025_BUMP_OPERA_2025-01425.jpg?w=683\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/JoJo_Siwa_11_28_2025_BUMP_OPERA_2025-01425.jpg 4672w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/JoJo_Siwa_11_28_2025_BUMP_OPERA_2025-01425.jpg?resize=200,300 200w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/JoJo_Siwa_11_28_2025_BUMP_OPERA_2025-01425.jpg?resize=768,1152 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/JoJo_Siwa_11_28_2025_BUMP_OPERA_2025-01425.jpg?resize=683,1024 683w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/JoJo_Siwa_11_28_2025_BUMP_OPERA_2025-01425.jpg?resize=1024,1536 1024w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/JoJo_Siwa_11_28_2025_BUMP_OPERA_2025-01425.jpg?resize=1365,2048 1365w\" sizes=\"(max-width: 4672px) 100vw, 4672px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Jojo Siwa performing a holiday concert at an event located at Mall of America<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"Shot of a shark in the SEA LIFE Aquarium at Mall of America\" class=\"wp-block-jetpack-slideshow_image wp-image-1004797643\" data-id=\"1004797643\" data-aspect-ratio=\"1024 \/ 576\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/SEA-LIFE-White-Tip-Reef-Shark.jpg?w=1024\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/SEA-LIFE-White-Tip-Reef-Shark.jpg 1920w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/SEA-LIFE-White-Tip-Reef-Shark.jpg?resize=300,169 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/SEA-LIFE-White-Tip-Reef-Shark.jpg?resize=768,432 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/SEA-LIFE-White-Tip-Reef-Shark.jpg?resize=1024,576 1024w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/SEA-LIFE-White-Tip-Reef-Shark.jpg?resize=1536,864 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">SEA LIFE Aquarium is one of Mall of America&#8217;s top destinations for family-focused experiences.<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>But perhaps the clearest example of the family destination model is Mall of America. The landmark destination in Bloomington, Minn., spans some 4.2 million square feet and features 500 stores, as well as hotels and restaurants. Its entertainment mix demonstrates how family-oriented attractions have become a primary draw rather than a secondary amenity, with offerings such as Nickelodeon Universe, SEA LIFE Aquarium, Crayola Experience and FlyOver America.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-makes-it-work\">What makes it work<\/h2>\n\n\n\n<p>The way in which such spaces become actual destinations and not just an extra convenience is having them integrated into the very fabric of such properties. It\u2019s all about making spaces immersive instead of just passive, Cegielski believes.<\/p>\n\n\n\n<p>\u201cImmersive children\u2011 and family\u2011focused spaces actively engage kids and caregivers, rather than simply offering a place to pass time. Successful concepts blend interactive play, learning\u2011driven activities and thoughtful design that spark curiosity and encourage repeat visits,\u201d she said.<\/p>\n\n\n\n<p>It\u2019s what works best at Mall of America. Attractions such as Nickelodeon Universe and Crayola Experience are central to the property\u2019s identity. Such experiences also drive tourism as well, not just local visitation. One way to keep the environment engaging was to layer in live programming such as Toddler Tuesdays, character appearances, cultural celebrations and seasonal events.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity has-very-light-gray-to-cyan-bluish-gray-gradient-background has-background is-style-wide\"\/>\n\n\n\n<p><strong>READ ALSO:<\/strong> <a href=\"https:\/\/www.commercialsearch.com\/news\/high-street-retail-regains-traction-in-the-new-downtown\/\">High-Street Retail Regains Traction in the \u2018New\u2019 Downtown<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity has-very-light-gray-to-cyan-bluish-gray-gradient-background has-background is-style-wide\"\/>\n\n\n\n<p>Mixed-use owners are employing similar strategies. At High Street, they have wellness programming, artisan markets, live entertainment, family activities and outdoor movie nights occurring weekly from April through October. During the winter months, the green space is transformed into an outdoor ice rink.<\/p>\n\n\n\n<p>At The Works, dedicated spaces create an environment for children to play while the parents can relax and socialize. Kow pointed out The Camp and The Spur, which were designed as central gathering areas with seating, public art, play features and performance areas. The Camp in particular is a sought-after destination. The 1-acre park is regularly used for activities, supported by more than 500 property and tenant-driven events per year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-keeping-spaces-safe\">Keeping spaces safe<\/h2>\n\n\n\n<p>When trying to create children-friendly spaces within such properties, safety and accessibility are among the most important aspects needed to be taken into consideration. Caregivers need to be able to supervise the children, while at the same time, clear wayfinding reduces stress and confusion in high-traffic environments. Another approach at Mall of America is to position the children\u2019s areas strategically near food and beverages, which in turn encourages natural traffic flow, Charleston noted.<\/p>\n\n\n\n<p>\u201cDurable materials, thoughtful crowd flow planning, consistent staffing and strong maintenance standards all play a role in keeping spaces safe and enjoyable,\u201d Charleston told <em>CPE<\/em>.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 696)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2360\" height=\"1604\" alt=\"Exterior shot of the 25,000-square-foot green space at High Street\" class=\"wp-block-jetpack-slideshow_image wp-image-1004797647\" data-id=\"1004797647\" data-aspect-ratio=\"1024 \/ 696\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/High-Street.png?w=1024\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/High-Street.png 2360w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/High-Street.png?resize=300,204 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/High-Street.png?resize=768,522 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/High-Street.png?resize=1024,696 1024w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/High-Street.png?resize=1536,1044 1536w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/High-Street.png?resize=2048,1392 2048w\" sizes=\"(max-width: 2360px) 100vw, 2360px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">High Street is a 36-acre mixed-use destination in Atlanta&#8217;s Perimeter. All images courtesy of High Street<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"3300\" height=\"2200\" alt=\"Three children in an outside space, celebrating Cinco de Mayo at High Street in Atlanta\" class=\"wp-block-jetpack-slideshow_image wp-image-1004797645\" data-id=\"1004797645\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/CincodeMayoGRD050325_165.jpg?w=1024\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/CincodeMayoGRD050325_165.jpg 3300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/CincodeMayoGRD050325_165.jpg?resize=300,200 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/CincodeMayoGRD050325_165.jpg?resize=768,512 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/CincodeMayoGRD050325_165.jpg?resize=1024,683 1024w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/CincodeMayoGRD050325_165.jpg?resize=1536,1024 1536w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/CincodeMayoGRD050325_165.jpg?resize=2048,1365 2048w\" sizes=\"(max-width: 3300px) 100vw, 3300px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Cinco de Mayo celebrations at High Street as part of their regular events taking place from April through October<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"3300\" height=\"2200\" alt=\"Outdoor activities that include adults and children, taking place in a dedicated green space at High Street in Atlanta\" class=\"wp-block-jetpack-slideshow_image wp-image-1004797646\" data-id=\"1004797646\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/CincoDeMayoGRD050525_043.jpg?w=1024\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/CincoDeMayoGRD050525_043.jpg 3300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/CincoDeMayoGRD050525_043.jpg?resize=300,200 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/CincoDeMayoGRD050525_043.jpg?resize=768,512 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/CincoDeMayoGRD050525_043.jpg?resize=1024,683 1024w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/CincoDeMayoGRD050525_043.jpg?resize=1536,1024 1536w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/05\/CincoDeMayoGRD050525_043.jpg?resize=2048,1365 2048w\" sizes=\"(max-width: 3300px) 100vw, 3300px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">While attending community events, guest meet on the lawn or bring their families for outdoor activities.<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>At High Street, the focus is on clear sightlines, bright lighting and pathway so visitors feel comfortable moving throughout the space at all hours. The fact that the green space is at the center of High Street helps, as the property is surrounded by retail, multifamily and office buildings, away from the busy streets.<\/p>\n\n\n\n<p>At The Works, accessibility makes a great difference. The property has the Woodall Rail Trail, which links to the surrounding neighborhoods, as well as a large parking lot that supports more than 1,400 spots. Selig Enterprises, which is the property\u2019s owner, also supported infrastructure improvements to the area surrounding The Works, in order to help with traffic flow and create an accessible pedestrian experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-comes-next\">What comes next?<\/h2>\n\n\n\n<p>What is in store for such properties in the future? Will this trend become an established amenity in the long term? Cegielski believes that the children-focused concept will continue to expand because what we\u2019re seeing is a broader movement toward mixed-use and experiential placemaking. What this means is tenant diversification and flexible lease structures.<\/p>\n\n\n\n<p>Entertainment has been integral to Mall of America since its opening in 1992, but adapting to current needs is the way to go. Hence, subscription and membership models will continue to grow, as well as bundled experiences. Engagement is strong thanks to their attraction packages, loyalty programs and hotel partnerships.<\/p>\n\n\n\n<p>Immersive experiences will continue to be an integral part of mixed-use destinations, which will adapt to the demands of the future.<\/p>\n\n\n\n<p>\u201cAs technology advances, events and property experiences will continue to evolve to fit the needs of consumers,\u201d Primus said.<\/p>\n\n\n\n<p>The current community-driven model is clearly working. Through experiential programming and the inclusion of spaces designed for families and children, retail and mixed-use destinations have found new ways to create demand for physical spaces that meet the needs of today\u2019s consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s why child-friendly spaces matter more than ever.<\/p>\n","protected":false},"author":2829,"featured_media":1004797640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1489,21808,13,36076,21752,23891,21749,32781],"tags":[33018,36701,43544],"class_list":["post-1004797623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atlanta","category-featured","category-midwest","category-minneapolis-st-paul","category-mixed-use","category-national","category-retail","category-southeast","tag-icsc","tag-mall-of-america","tag-selig"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - 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