{"id":1004796274,"date":"2026-04-23T07:59:31","date_gmt":"2026-04-23T15:59:31","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004796274"},"modified":"2026-04-23T07:59:33","modified_gmt":"2026-04-23T15:59:33","slug":"atlantas-centennial-yards-to-gain-virgin-hotel","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/atlantas-centennial-yards-to-gain-virgin-hotel\/","title":{"rendered":"Atlanta\u2019s Centennial Yards to Gain Virgin Hotel"},"content":{"rendered":"
\n
\"An<\/a>
An artistic aerial rendering of Virgin Hotel Atlanta at Centennial Yards. Image courtesy of CIM Group and Centennial Yards Co.<\/em><\/figcaption><\/figure><\/div>\n\n\n

CIM Group and Centennial Yards Co., along with the Drew Co., will develop a 261-key Virgin Hotel at Centennial Yards, the $5 billion, 50-acre mixed-use development in downtown Atlanta.<\/p>\n\n\n\n

Within the hotel\u2019s room count will be 21 grand king chambers and 21 one-bedroom suites, in addition to a penthouse suite and \u201cSir Richard\u2019s flat,\u201d a luxury penthouse suite named for Virgin Hotels founder Sir Richard Branson.<\/p>\n\n\n\n

The hotel\u2019s amenities will include:<\/p>\n\n\n\n

\u2022   a large pool deck with 10 private cabanas, a seasonal exterior bar and an adjacent event lawn;<\/p>\n\n\n\n

\u2022  three meeting rooms totaling about 2,900 square feet;<\/p>\n\n\n\n

\u2022  a ground-floor lobby bar with an outdoor patio;<\/p>\n\n\n\n

\u2022  a signature restaurant and pool bar, featuring a private dining room and an extensive covered outdoor terrace overlooking the Entertainment District\u2019s plaza; and<\/p>\n\n\n\n

\u2022  a rooftop bar and lounge, designed for intimate social gatherings or exclusive private events, and featuring a rooftop terrace overlooking the sports venues and Entertainment District.<\/p>\n\n\n\n

Virgin Hotels declined to provide additional information requested by Commercial Property Executive<\/em>, and the other entities did not reply to CPE<\/em>\u2019s queries.<\/p>\n\n\n\n

The hotel is slated for a 2027 opening, at which time it will be an anchor for the Centennial Yards Entertainment District.<\/p>\n\n\n\n

The district ultimately will cover about 470,000 square feet within Centennial Yards, which itself is adjacent to Mercedes-Benz Stadium, home to the NFL\u2019s Atlanta Falcons and Major League Soccer\u2019s Atlanta United, and State Farm Arena, home to the NBA\u2019s Atlanta Hawks. In addition, the Entertainment District will feature major tenants like Live Nation and Cosm.<\/p>\n\n\n\n

Years of expansion<\/h2>\n\n\n\n

Centennial Yards Co. was created by CIM Group to act as the redevelopment\u2019s owner and master developer. On completion, Centennial Yards is expected to encompass 4 million square feet of office space, retail, restaurants and hotels, plus 4 million square feet of new residential buildings.<\/p>\n\n\n\n

The first phase of Centennial Yards<\/a> consisted of two 19-story high-rise buildings: the 292-key Hotel Phoenix and The Mitchell, a 304-unit residential tower, both adjacent to Mercedes-Benz Stadium and State Farm Arena.<\/p>\n\n\n\n

Plans for the Entertainment District were announced in March 2024. Components scheduled to open this year include Cosm\u2019s immersive venue, Shake Shack\u2019s first downtown Atlanta location and renowned pub The Irish Exit.<\/p>\n\n\n\n

A 5,300-seat Live Nation venue will follow in 2027, anchoring the district with a major new destination for live entertainment. Additional culinary venues that opened recently or are planned for this year and next include Chops Lobster Bar, on the ground floor of the Virgin Hotel; Khao Thai Isan and soul food icon The Busy Bee Caf\u00e9 at The Mitchell; and Zephyr, the Southern Brasserie at Hotel Phoenix.<\/p>\n","protected":false},"excerpt":{"rendered":"

CIM Group, Centennial Yards Co. and the Drew Co. are developing the project.<\/p>\n","protected":false},"author":882,"featured_media":1004796277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1489,21782,21751,21742,32781],"tags":[33194],"class_list":["post-1004796274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atlanta","category-development","category-hotel","category-latest","category-southeast","tag-cim-group"],"acf":[],"yoast_head":"\nAtlanta\u2019s Centennial Yards to Gain Virgin Hotel - Commercial Property Executive<\/title>\n<meta name=\"description\" content=\"CIM Group and Centennial Yards Co., along with the Drew Co., will develop a 261-key Virgin Hotel at Centennial Yards in downtown Atlanta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/atlantas-centennial-yards-to-gain-virgin-hotel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Atlanta\u2019s Centennial Yards to Gain Virgin Hotel\" \/>\n<meta property=\"og:description\" content=\"CIM Group and Centennial Yards Co., along with the Drew Co., will develop a 261-key Virgin Hotel at Centennial Yards in downtown Atlanta.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/atlantas-centennial-yards-to-gain-virgin-hotel\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-23T15:59:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-23T15:59:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Virgin-Hotel-Atlanta-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Scott Baltic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/atlantas-centennial-yards-to-gain-virgin-hotel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/atlantas-centennial-yards-to-gain-virgin-hotel\\\/\"},\"author\":{\"name\":\"Scott Baltic\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/#\\\/schema\\\/person\\\/61ac1450f3ffaa0e850b834c28526555\"},\"headline\":\"Atlanta\u2019s Centennial Yards to Gain Virgin Hotel\",\"datePublished\":\"2026-04-23T15:59:31+00:00\",\"dateModified\":\"2026-04-23T15:59:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/atlantas-centennial-yards-to-gain-virgin-hotel\\\/\"},\"wordCount\":466,\"image\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/atlantas-centennial-yards-to-gain-virgin-hotel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/46\\\/2026\\\/04\\\/Virgin-Hotel-Atlanta-featured.jpg\",\"keywords\":[\"CIM Group\"],\"articleSection\":[\"Atlanta\",\"Development\",\"Hotel\",\"News\",\"Southeast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/atlantas-centennial-yards-to-gain-virgin-hotel\\\/\",\"url\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/atlantas-centennial-yards-to-gain-virgin-hotel\\\/\",\"name\":\"Atlanta\u2019s Centennial Yards to Gain Virgin Hotel - 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