{"id":1004795638,"date":"2026-04-21T04:58:29","date_gmt":"2026-04-21T12:58:29","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004795638"},"modified":"2026-05-04T00:43:22","modified_gmt":"2026-05-04T08:43:22","slug":"us-constructions-next-chapter-in-south-florida","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/us-constructions-next-chapter-in-south-florida\/","title":{"rendered":"Us Construction&#8217;s Next Chapter in South Florida"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Rafael-Reyes-Headshot.jpg\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" data-attachment-id=\"1004795724\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/us-constructions-next-chapter-in-south-florida\/rafael-reyes-headshot\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Rafael-Reyes-Headshot.jpg\" data-orig-size=\"1000,750\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1718468693&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Rafael Reyes Headshot\" data-image-description=\"&lt;p&gt;Rafael Reyes Headshot. Image courtesy of Us Construction&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Rafael Reyes Headshot. Image courtesy of Us Construction&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Rafael-Reyes-Headshot.jpg?w=1000\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Rafael-Reyes-Headshot.jpg\" alt=\"Rafael Reyes Headshot\" class=\"wp-image-1004795724\" style=\"width:400px\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Rafael-Reyes-Headshot.jpg 1000w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Rafael-Reyes-Headshot.jpg?resize=300,225 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Rafael-Reyes-Headshot.jpg?resize=768,576 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption class=\"wp-element-caption\">&#8220;Quality and seamless execution aren\u2019t optional\u2014they\u2019re expected,&#8221; said Reyes. <em>Image courtesy of Us Construction<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>U.S. Construction is entering a new phase, marked by a rebrand that reflects more than a name change. Now operating as Us Construction, the Miami-based, family-owned general contractor is broadening the range of work it does across South Florida. Long associated with hospitality and aviation projects, the firm is now diversifying into luxury residential, industrial and data center projects.<\/p>\n\n\n\n<p>Founded in 1977, Us Construction has built its portfolio on projects that often require careful coordination in active, high-traffic environments, including at Miami International Airport and within large-scale developments such as <a href=\"https:\/\/www.multihousingnews.com\/project-spotlight-600-miami-worldcenter-a-sold-out-condo-tower-in-the-making\/\">Miami Worldcenter<\/a>, among others. <\/p>\n\n\n\n<p><em>Commercial Property Executive<\/em> spoke to President Rafael Reyes about the company\u2019s next chapter, the experience shaping its approach and where he sees opportunities for growth. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity has-very-light-gray-to-cyan-bluish-gray-gradient-background has-background is-style-wide\"\/>\n\n\n\n<p><strong>READ ALSO:<\/strong> <a href=\"https:\/\/www.commercialsearch.com\/news\/top-projects-that-will-reshape-miami\/\">Future Projects in Miami <\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity has-very-light-gray-to-cyan-bluish-gray-gradient-background has-background is-style-wide\"\/>\n\n\n\n<p><strong>What has changed in the construction business over the past few years that made 2026 the right moment to reposition the company publicly and rebrand it?<\/strong><\/p>\n\n\n\n<p><strong>Reyes:<\/strong> Over the last five years, we\u2019ve been focusing on our company culture, creating a strong team and building our processes. We felt it was time that our visual identity and language matched the quality of our work and our team\u2019s success.<\/p>\n\n\n\n<p><strong>Which parts of your previous experience in hospitality and airport environments translate most directly to other CRE sectors?<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/AA-AC_BC_2005.jpg\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" data-attachment-id=\"1004795726\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/us-constructions-next-chapter-in-south-florida\/aa-ac_bc_2005\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/AA-AC_BC_2005.jpg\" data-orig-size=\"1000,750\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1540881064&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"AA-AC_BC_2005\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Miami Airport interior. Image courtesy of Us Construction&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/AA-AC_BC_2005.jpg?w=1000\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/AA-AC_BC_2005.jpg\" alt=\"Miami Airport interior\" class=\"wp-image-1004795726\" style=\"width:400px\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/AA-AC_BC_2005.jpg 1000w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/AA-AC_BC_2005.jpg?resize=300,225 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/AA-AC_BC_2005.jpg?resize=768,576 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption class=\"wp-element-caption\">Us Construction\u2019s work at Miami International Airport includes projects in one of the region\u2019s most complex operating environments, where construction must often be coordinated around ongoing passenger activity and airport operations. <em>Image courtesy of Us Construction<\/em><\/figcaption><\/figure><\/div>\n\n\n<p><strong>Reyes:<\/strong> What translates is the intention. It takes a high level of intention, smart decision-making, creativity and a strong client focus to execute at the level required in hospitality and airport work\u2014areas where we\u2019re already very successful. We bring that same level of attention to detail to projects where the deadlines matter but carry a bit more flexibility. They still require strong teamwork and transparency\u2014and we implement that across all projects.<\/p>\n\n\n\n<p><strong>You\u2019ve completed more than 60 projects at Miami International Airport. What has that work taught you about phasing, stakeholder management and zero-disruption execution that typical commercial jobs do not?<\/strong><\/p>\n\n\n\n<p><strong>Reyes:<\/strong> Commercial jobs don\u2019t always attract the best of the best. You have clients who can become overly focused on price rather than choosing a contractor with the right people and systems in place. And while many contractors have good intentions, they often lack the experience, discipline and culture needed to prioritize team development and strong client relationships.<\/p>\n\n\n\n<p>Low-bid strategies can also create pressure to recover margins, which becomes a competing priority to client satisfaction. But when you know what to do, how to do it, and can execute consistently, you can shift focus to the client, where it belongs.<\/p>\n\n\n\n<p>That ties back to the earlier point about branding. We\u2019ve evolved to a place where we can focus more intentionally on both the client and how we present ourselves. Our brand needs to reflect the level of expertise behind it. In hospitality and airport work, quality and seamless execution aren\u2019t optional\u2014they\u2019re expected. Not every company reaches a point where it can deliver that consistently.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Bouchon-Miami_Project-2.jpg\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" data-attachment-id=\"1004795732\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/us-constructions-next-chapter-in-south-florida\/bouchon-miami_project-2\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Bouchon-Miami_Project-2.jpg\" data-orig-size=\"1200,900\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Bouchon-Miami_Project-2\" data-image-description=\"&lt;p&gt;Bouchon Miami Project&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Bouchon Miami Project. Image courtesy of Us Construction&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Bouchon-Miami_Project-2.jpg?w=1024\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Bouchon-Miami_Project-2.jpg\" alt=\"Bouchon Miami Project\" class=\"wp-image-1004795732\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Bouchon-Miami_Project-2.jpg 1200w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Bouchon-Miami_Project-2.jpg?resize=300,225 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Bouchon-Miami_Project-2.jpg?resize=768,576 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Bouchon-Miami_Project-2.jpg?resize=1024,768 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><figcaption class=\"wp-element-caption\">Us Construction served as design-build partner for Bouchon Bistro in Coral Gables, a 6,400-square-foot restaurant within a 1924 landmark building. <em>Image courtesy of Us Construction<\/em><\/figcaption><\/figure><\/div>\n\n\n<p><strong>What capabilities do you believe you already have for the industrial and data centers sectors, and what capabilities still need to be built before you would claim real credibility there?<\/strong><\/p>\n\n\n\n<p><strong>Reyes:<\/strong> There are certainly nuances within each sector that need to be learned. But once you have the right principles, people and systems in place, you can adapt to different project types quickly.<\/p>\n\n\n\n<p>We\u2019ve worked on data centers and industrial projects, and we have already been very successful in those spaces because of our intentional approach and our commitment to understanding each client. That means learning what drives their business, how their facility operates and what success looks like from their perspective. When you focus on the client, the ability to perform across any sector becomes universal.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity has-very-light-gray-to-cyan-bluish-gray-gradient-background has-background is-style-wide\"\/>\n\n\n\n<p><strong>LISTEN TO:<\/strong><a href=\"https:\/\/www.commercialsearch.com\/news\/inside-industrial-automation-power-proximity\/\"> Inside Industrial Podcast: Automation, Power &amp; Proximity<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity has-very-light-gray-to-cyan-bluish-gray-gradient-background has-background is-style-wide\"\/>\n\n\n\n<p><strong>How do you think about moving from a finish-driven reputation to sectors where infrastructure, uptime and power can outweigh aesthetics?<\/strong><\/p>\n\n\n\n<p><strong>Reyes:<\/strong> Data centers and industrial work actually came first. That experience helped shape our desire to take on more challenging projects, which led us into hospitality, restaurant and retail. We diversified into those sectors in part because of a strong opportunity for growth in the South Florida market, and also because of a personal interest in finishes and detail.<\/p>\n\n\n\n<p>More recently, over the past three to five years, industrial and <a href=\"https:\/\/www.commercialsearch.com\/news\/alternative-disruptors-the-all-of-the-above-approach-for-data-centers\/\">data center projects<\/a> have re-emerged as a major area of growth for us, alongside the surge in <a href=\"https:\/\/www.commercialsearch.com\/news\/ai-demand-boosts-data-center-reits\/\">demand tied to AI<\/a> and the broader shift toward more data-driven infrastructure.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1000 \/ 750)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" alt=\"Serafina Miami WorldCenter\" class=\"wp-block-jetpack-slideshow_image wp-image-1004795731\" data-id=\"1004795731\" data-aspect-ratio=\"1000 \/ 750\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Serafina-Miami-WorldCenter.jpg\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Serafina-Miami-WorldCenter.jpg 1000w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Serafina-Miami-WorldCenter.jpg?resize=300,225 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Serafina-Miami-WorldCenter.jpg?resize=768,576 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">At Serafina Miami Worldcenter, Us Construction transformed a raw grey-shell space into a Mediterranean-inspired restaurant, adding to its growing portfolio inside the South Florida mixed-use district. All images courtesy of Us Construction<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" alt=\"Serafina Miami WorldCenter\" class=\"wp-block-jetpack-slideshow_image wp-image-1004795728\" data-id=\"1004795728\" data-aspect-ratio=\"1000 \/ 750\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Serafina-Miami-WorldCenter-1.jpg\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Serafina-Miami-WorldCenter-1.jpg 1000w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Serafina-Miami-WorldCenter-1.jpg?resize=300,225 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Serafina-Miami-WorldCenter-1.jpg?resize=768,576 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Serafina represented Us Construction\u2019s second project with the restaurant group and its second completed assignment at Miami Worldcenter.<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" alt=\"Sixty Vines Miami Worldcenter\" class=\"wp-block-jetpack-slideshow_image wp-image-1004795729\" data-id=\"1004795729\" data-aspect-ratio=\"1000 \/ 750\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Sixty-Vines-Miami-Worldcenter-1.jpg\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Sixty-Vines-Miami-Worldcenter-1.jpg 1000w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Sixty-Vines-Miami-Worldcenter-1.jpg?resize=300,225 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Sixty-Vines-Miami-Worldcenter-1.jpg?resize=768,576 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Sixty Vines marked the brand\u2019s first Miami-Dade location and became an early milestone for Us Construction within the larger Miami Worldcenter development.<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" alt=\"Sixty Vines Miami Worldcenter\" class=\"wp-block-jetpack-slideshow_image wp-image-1004795730\" data-id=\"1004795730\" data-aspect-ratio=\"1000 \/ 750\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Sixty-Vines-Miami-Worldcenter.jpg\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Sixty-Vines-Miami-Worldcenter.jpg 1000w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Sixty-Vines-Miami-Worldcenter.jpg?resize=300,225 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Sixty-Vines-Miami-Worldcenter.jpg?resize=768,576 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Us Construction delivered the 9,200-square-foot Sixty Vines at Miami Worldcenter in 2024. <\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>As a multigenerational family business, how do you grow into larger or more technical commercial categories without losing the responsiveness that likely helped you win repeat clients in the first place?<\/strong><\/p>\n\n\n\n<p><strong>Reyes:<\/strong> That\u2019s really the key: How to grow without losing the personal experience that matters to clients.<\/p>\n\n\n\n<p>It starts with having the right people who genuinely care and focus on what the client needs, not just the bottom line. Just as important, our team understands that their work matters. As they deliver results, they grow as individuals, and they begin to see that our clients are part of that growth.<\/p>\n\n\n\n<p>We also put a lot of thought into placing the right people in the right roles. Someone who thrives on technical problem-solving shouldn\u2019t be in a client-facing role, and someone who enjoys working with people shouldn\u2019t be stuck in a purely technical position. Our role is to help people find that fit and grow into positions that align with what they do best. When you get that right, it naturally supports both strong execution and a high level of responsiveness for the client.<\/p>\n\n\n\n<p><strong>Where do you see the most durable demand in South Florida commercial construction over the next few years?<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Giselle.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" data-attachment-id=\"1004795733\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/us-constructions-next-chapter-in-south-florida\/giselle\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Giselle.jpg\" data-orig-size=\"1200,900\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Giselle\" data-image-description=\"&lt;p&gt; Image courtesy of Us Construction&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Giselle. Image courtesy of Us Construction&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Giselle.jpg?w=1024\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Giselle.jpg\" alt=\"Giselle interior\" class=\"wp-image-1004795733\" style=\"width:400px\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Giselle.jpg 1200w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Giselle.jpg?resize=300,225 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Giselle.jpg?resize=768,576 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/04\/Giselle.jpg?resize=1024,768 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><figcaption class=\"wp-element-caption\">At Giselle, Us Construction built a rooftop restaurant above E11EVEN, creating a three-room venue with distinct design identities in one of Miami\u2019s busiest nightlife settings.<em> Image courtesy of Us Construction<\/em><\/figcaption><\/figure><\/div>\n\n\n<p><strong>Reyes:<\/strong> Any projects that support both existing and new residents will continue to see strong demand. Miami is an expensive place to live, and people are drawn here for the amenities and the beauty. The combination of our people, natural resources and the quality of our built environments\u2014from buildings to public spaces\u2014is helping drive Miami\u2019s growth as a cultural and business powerhouse. <\/p>\n\n\n\n<p>As a result, sectors that deliver high-quality, experience-driven amenities, especially in the luxury space, will remain the most durable.<\/p>\n\n\n\n<p><strong>Five years from now, what would make this rebrand successful in your view?<\/strong><\/p>\n\n\n\n<p><strong>Reyes:<\/strong> To us, success is working with clients who value great people, strong relationships and a team-oriented approach to delivering high-quality work. We tend to go where the relationships go, and that\u2019s intentional.<\/p>\n\n\n\n<p>Five years from now, if the rebrand is successful, we\u2019ll be doing more volume, but with the right clients. That could mean adding a handful of boutique ground-up projects while continuing to perform across multiple sectors. More importantly, it means more happy, discerning clients, which in turn requires a team that\u2019s equally motivated and fulfilled. If we\u2019re growing in a way that strengthens both those relationships and our internal culture, that\u2019s what success looks like.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>President Rafael Reyes on the firm\u2019s rebrand, its diversification into new sectors and where opportunities are emerging across the area. <\/p>\n","protected":false},"author":3014,"featured_media":1004795724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21782,44033,1492,21752,32781],"tags":[40476,52840],"class_list":["post-1004795638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development","category-executive-profiles","category-miami","category-mixed-use","category-southeast","tag-cpetalks","tag-us-construction"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - 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