{"id":1004793622,"date":"2026-03-31T04:24:00","date_gmt":"2026-03-31T12:24:00","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004793622"},"modified":"2026-04-01T00:18:04","modified_gmt":"2026-04-01T08:18:04","slug":"rolex-unveils-hq-tower-in-manhattan","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/rolex-unveils-hq-tower-in-manhattan\/","title":{"rendered":"Rolex Unveils HQ Tower in Manhattan"},"content":{"rendered":"\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0f5a97e83e0&quot;}\" data-wp-interactive=\"core\/image\" class=\"alignright size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1004793617\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/rolex_fifth_ave\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/Rolex_Fifth_Ave.jpg\" data-orig-size=\"2400,3393\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1692352846&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Rolex_Fifth_Ave\" data-image-description=\"&lt;p&gt;Image emailed from Rubenstein PR&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;The Rolex Building is taking shape at the corner of Fifth Avenue and East 53rd Street. Image courtesy of Rolex&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/Rolex_Fifth_Ave.jpg?w=724\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" height=\"1024\" width=\"724\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/Rolex_Fifth_Ave.jpg?w=724\" alt=\"A rendering of The Rolex Building from a distance.\" class=\"wp-image-1004793617\" style=\"width:400px\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/Rolex_Fifth_Ave.jpg 2400w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/Rolex_Fifth_Ave.jpg?resize=212,300 212w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/Rolex_Fifth_Ave.jpg?resize=768,1086 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/Rolex_Fifth_Ave.jpg?resize=724,1024 724w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/Rolex_Fifth_Ave.jpg?resize=1086,1536 1086w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/Rolex_Fifth_Ave.jpg?resize=1449,2048 1449w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The Rolex Building is taking shape at the corner of Fifth Avenue and East 53rd Street. <em>Image courtesy of Rolex<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Luxury watchmaker Rolex will open The Rolex Building, a 30-story office tower in Midtown Manhattan, in the fall of 2026. Located at the corner of Fifth Avenue and East 53rd Street, the building will serve as Rolex\u2019s U.S. headquarters.<\/p>\n\n\n\n<p>David Chipperfield designed the 165,000-square-foot tower, which will also include four floors of Rolex retail space. Additionally, investment firm Angeles Wealth Management will also lease space in the building. Cushman &amp; Wakefield is handling leasing efforts on behalf of Rolex.<\/p>\n\n\n\n<p>The tower, with a street address of 665 Fifth Ave., is targeting LEED and WELL Platinum certifications. The structure incorporates a double-skin fa\u00e7ade system that optimiz\u00ades for natural light to reduce energy usage and improve thermal performance.<\/p>\n\n\n\n<p>The Rolex Building will also be fully electric and utilize on-site rainwater and greywater recycling facilities. Additionally, the tower\u2019s heating and cooling system circulates temperature-controlled water through ceiling pipes, which can improve air quality while using less power to control the interior temperature.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity has-very-light-gray-to-cyan-bluish-gray-gradient-background has-background is-style-wide\"\/>\n\n\n\n<p><strong>LISTEN TO: <\/strong><a href=\"https:\/\/www.commercialsearch.com\/news\/step-into-my-office-how-quest-workspaces-scaled-in-south-florida\/\">Step Into My Office: How Quest Workspaces Scaled in South Florida<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity has-very-light-gray-to-cyan-bluish-gray-gradient-background has-background is-style-wide\"\/>\n\n\n\n<p>Chipperfield\u2019s design for the tower is inspired by the fluted bezel of Rolex watches. The building\u2019s stacked architecture enables four outdoor terraces, and the flooring is made from terrazzo with pyrolave accents. The project\u2019s construction manager is Pavarini McGovern. Tenant amenities will include an on-site restaurant and event space.<\/p>\n\n\n\n<p>Rolex\u2019s previous headquarters were located at the same address, but the original structure was demolished to make room for the new tower. Foundation work on the current development began in December 2023.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-manhattan-office-market-gains-momentum\">Manhattan office market gains momentum<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0f5a97e928c&quot;}\" data-wp-interactive=\"core\/image\" class=\"alignleft size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1004793619\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/rolex_fifth_ave_ground_view\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/Rolex_Fifth_Ave_Ground_View.jpg\" data-orig-size=\"2400,3000\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Rolex_Fifth_Ave_Ground_View\" data-image-description=\"&lt;p&gt;Image emailed from Rubenstein PR&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;The design of The Rolex Building is inspired by the fluted bezel of Rolex watches. Image courtesy of Rolex.&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/Rolex_Fifth_Ave_Ground_View.jpg?w=819\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" height=\"1024\" width=\"819\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/Rolex_Fifth_Ave_Ground_View.jpg?w=819\" alt=\"A rendering of The Rolex from ground level.\" class=\"wp-image-1004793619\" style=\"width:400px\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/Rolex_Fifth_Ave_Ground_View.jpg 2400w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/Rolex_Fifth_Ave_Ground_View.jpg?resize=240,300 240w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/Rolex_Fifth_Ave_Ground_View.jpg?resize=768,960 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/Rolex_Fifth_Ave_Ground_View.jpg?resize=819,1024 819w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/Rolex_Fifth_Ave_Ground_View.jpg?resize=1229,1536 1229w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/Rolex_Fifth_Ave_Ground_View.jpg?resize=1638,2048 1638w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The design of The Rolex Building is inspired by the fluted bezel of Rolex watches. <em>Image courtesy of Rolex<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Manhattan continues to defy broader <a href=\"https:\/\/www.commercialsearch.com\/news\/office-industry-trends\/\">office building trends<\/a>, with the borough continuing to record high marks in development, vacancy rates and transaction activity.<\/p>\n\n\n\n<p>As of December 2025, Manhattan had 2.7 million square feet underway across seven projects, according to a <a href=\"https:\/\/www.commercialsearch.com\/news\/manhattan-office-market-update\/\">Yardi Matrix report<\/a>. Among gateway markets, the metro placed second after Boston, where 5.4 million square feet were under development.<\/p>\n\n\n\n<p>The market\u2019s vacancy rate clocked in at 13.6 percent as of December 2025, a 300-basis-point drop over the previous 12 months. The figure is far below the 18.4 percent national rate, and it represents the lowest rate in the U.S.<\/p>\n\n\n\n<p>Investor appetite in Manhattan also jumped notably in 2025. At the end of last year, the metro recorded $7.8 billion in deals, a significant increase from the $4.1 billion figure recorded in 2024. The borough secured the top spot in the nation for transaction activity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The luxury watchmaker will also open a flagship store at the site.<\/p>\n","protected":false},"author":3810,"featured_media":1004793618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21781,21782,21808,1600,21742,10,21747,21749],"tags":[39107,52825,52824],"class_list":["post-1004793622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-real-estate","category-development","category-featured","category-new-york","category-latest","category-northeast","category-office","category-retail","tag-david-chipperfield-architects","tag-pavarini-mcgovern","tag-rolex"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rolex Unveils HQ Tower in Manhattan - Commercial Property Executive<\/title>\n<meta name=\"description\" content=\"Luxury watchmaker Rolex will open The Rolex Building, a 30-story office tower in Midtown Manhattan, in the fall of 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/rolex-unveils-hq-tower-in-manhattan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rolex Unveils HQ Tower in Manhattan\" \/>\n<meta property=\"og:description\" content=\"Luxury watchmaker Rolex will open The Rolex Building, a 30-story office tower in Midtown Manhattan, in the fall of 2026.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/rolex-unveils-hq-tower-in-manhattan\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-31T12:24:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-01T08:18:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/Rolex_Fifth_Ave_Cropped.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matthew Kaufman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/rolex-unveils-hq-tower-in-manhattan\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/rolex-unveils-hq-tower-in-manhattan\/\",\"name\":\"Rolex Unveils HQ Tower in Manhattan - Commercial Property Executive\",\"isPartOf\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/rolex-unveils-hq-tower-in-manhattan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/rolex-unveils-hq-tower-in-manhattan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/Rolex_Fifth_Ave_Cropped.jpg\",\"datePublished\":\"2026-03-31T12:24:00+00:00\",\"dateModified\":\"2026-04-01T08:18:04+00:00\",\"author\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/63cac94132ceff8b31d189996459d345\"},\"description\":\"Luxury watchmaker Rolex will open The Rolex Building, a 30-story office tower in Midtown Manhattan, in the fall of 2026.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/rolex-unveils-hq-tower-in-manhattan\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.commercialsearch.com\/news\/rolex-unveils-hq-tower-in-manhattan\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/rolex-unveils-hq-tower-in-manhattan\/#primaryimage\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/Rolex_Fifth_Ave_Cropped.jpg\",\"contentUrl\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/Rolex_Fifth_Ave_Cropped.jpg\",\"width\":800,\"height\":620,\"caption\":\"The design of The Rolex Building is inspired by the fluted bezel of Rolex watches. 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Image courtesy of Rolex."},{"@type":"BreadcrumbList","@id":"https:\/\/www.commercialsearch.com\/news\/rolex-unveils-hq-tower-in-manhattan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.commercialsearch.com\/news\/"},{"@type":"ListItem","position":2,"name":"Rolex Unveils HQ Tower in Manhattan"}]},{"@type":"WebSite","@id":"https:\/\/www.commercialsearch.com\/news\/#website","url":"https:\/\/www.commercialsearch.com\/news\/","name":"Commercial Property Executive","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.commercialsearch.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/63cac94132ceff8b31d189996459d345","name":"Matthew Kaufman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/11\/MatthewKaufman-e1762250289483.jpg?w=96","contentUrl":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/11\/MatthewKaufman-e1762250289483.jpg?w=96","caption":"Matthew Kaufman"},"description":"Matthew Kaufman is an associate editor at Commerical Property Executive and Multi-Housing News, covering daily news and emerging real estate trends. 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