{"id":1004792882,"date":"2026-03-26T07:36:04","date_gmt":"2026-03-26T15:36:04","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004792882"},"modified":"2026-03-30T00:46:39","modified_gmt":"2026-03-30T08:46:39","slug":"crew-up-mentorship-isnt-enough-the-case-for-sponsorship-in-cre","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/crew-up-mentorship-isnt-enough-the-case-for-sponsorship-in-cre\/","title":{"rendered":"CREW Up: Mentorship Isn\u2019t Enough: The Case for Sponsorship in CRE"},"content":{"rendered":"<iframe allow=\"autoplay *; encrypted-media *; fullscreen *; clipboard-write\" frameborder=\"0\" height=\"175\" style=\"width:100%;overflow:hidden;border-radius:10px;\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\" src=\"https:\/\/embed.podcasts.apple.com\/ro\/podcast\/crew-up-mentorship-isnt-enough-the-case-for\/id1552202952?i=1000757517376\" ><\/iframe>\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1748112bc7b&quot;}\" data-wp-interactive=\"core\/image\" class=\"alignright size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" data-attachment-id=\"1004792884\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/crew-up-mentorship-isnt-enough-the-case-for-sponsorship-in-cre\/crewup0825_featured-2\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/CREWUp0825_Featured.jpg\" data-orig-size=\"900,675\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"CREWUp0825_Featured\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;In this conversation with CPE&#8217;s Valean, Beddard shares insights from CREW\u2019s latest benchmark study, highlighting the need for sponsorship, accountability and clearer paths to leadership. Image by monkeybusinessimages\/iStockphoto.com&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/CREWUp0825_Featured.jpg?w=900\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/CREWUp0825_Featured.jpg?w=900\" alt=\"Alison Beddard &amp; Laura Valean \" class=\"wp-image-1004792884\" style=\"width:400px\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/CREWUp0825_Featured.jpg 900w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/CREWUp0825_Featured.jpg?resize=300,225 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/CREWUp0825_Featured.jpg?resize=768,576 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">In this conversation with CPE&#8217;s Valean, Beddard shares insights from CREW\u2019s latest benchmark study, highlighting the need for sponsorship in CRE, accountability and clearer paths to leadership. <em>Image by monkeybusinessimages\/iStockphoto.com<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>While gains have been made in areas like pay equity and flexibility, the commercial real estate industry continues to stall where it matters most: advancement. Women now represent roughly 38 percent of the workforce, a figure that has remained largely unchanged for two decades, according to CREW Network\u2019s latest benchmark study. The issue, believes CEO Alison Beddard, is not pipeline, but structure.<\/p>\n\n\n\n<p>In this episode of <em>CREW Up<\/em>, <em>Commercial Property Executive<\/em> Senior Editor Laura Valean sits down with Beddard for an open conversation about both progress and persistent gaps for women in commercial real estate.<\/p>\n\n\n\n<p>One of the most striking takeaways is Beddard\u2019s distinction between <a href=\"https:\/\/www.commercialsearch.com\/news\/where-experience-meets-ambition-women-shaping-cres-future\/\">mentorship<\/a> and sponsorship in CRE. &#8220;Mentorship gives advice, but sponsorship gives opportunity,&#8221; she noted, pointing to the critical role of advocates who actively create pathways into leadership. Without that, progress slows, regardless of intent.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1748112c2b9&quot;}\" data-wp-interactive=\"core\/image\" class=\"alignleft size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1004792885\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/crew-up-mentorship-isnt-enough-the-case-for-sponsorship-in-cre\/view-more-https-jessicafayephotography-pass-us-cushmanandwakefield2019-2\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/Alison-Beddard.jpg\" data-orig-size=\"1200,900\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;4.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS 5D Mark IV&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1574219008&quot;,&quot;copyright&quot;:&quot;Jessica Faye Photography https:\/\/Jessicafayephotography.com&quot;,&quot;focal_length&quot;:&quot;46&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.008&quot;,&quot;title&quot;:&quot;View More: https:\/\/jessicafayephotography.pass.us\/cushmanandwakefield2019&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"View More: https:\/\/jessicafayephotography.pass.us\/cushmanandwakefield2019\" data-image-description=\"&lt;p&gt;Image sent via email to Laura Valean by Laura Lewis, CREW&#8217;s head of communication&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;With 20 years of industry and volunteer leadership experience, Beddard became the CEO of CREW Network in July 2025. Image courtesy of CREW Network&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/Alison-Beddard.jpg?w=1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" height=\"768\" width=\"1024\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/Alison-Beddard.jpg?w=1024\" alt=\"Alison Beddard, CREW Network CEO\" class=\"wp-image-1004792885\" style=\"width:400px\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/Alison-Beddard.jpg 1200w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/Alison-Beddard.jpg?resize=300,225 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/Alison-Beddard.jpg?resize=768,576 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/Alison-Beddard.jpg?resize=1024,768 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">With 20 years of industry and volunteer leadership experience, Beddard became the CEO of CREW Network in July 2025.<em> Image courtesy of CREW Network<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Beddard remains clear-eyed about what needs to happen next: Progress must be measured, intentional and tied to real outcomes. As she puts it, &#8220;if equity isn\u2019t measured, it\u2019s optional.&#8221;<\/p>\n\n\n\n<p>The discussion also explores the realities shaping today\u2019s workforce, from hybrid work and proximity bias to shifting attitudes toward the C-suite.<\/p>\n\n\n\n<p>For industry leaders and organizations looking to retain and advance talent, this episode offers both perspective and a call to action, grounded in data and driven by real-world experience.<\/p>\n\n\n\n<p>Here\u2019s what you\u2019ll hear when you press play:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>(<a href=\"https:\/\/youtu.be\/WiQSANnDRJ8?si=UXZuYFS2xPsr22Y6&amp;t=61\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">1:03<\/a>) A look at the arc of the data from CREW\u2019s benchmark studies<\/li>\n\n\n\n<li>(<a href=\"https:\/\/youtu.be\/WiQSANnDRJ8?si=vKMWhmY538bgfe4a&amp;t=141\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2:23<\/a>) Why representation plateaued<\/li>\n\n\n\n<li>(<a href=\"https:\/\/youtu.be\/WiQSANnDRJ8?si=F4m_2N2OmlQc0M62&amp;t=239\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">3:57<\/a>) Women\u2019s primary barrier to success<\/li>\n\n\n\n<li>(<a href=\"https:\/\/youtu.be\/WiQSANnDRJ8?si=ULQqPuTR-FmyJW93&amp;t=344\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">5:45<\/a>) The gap in non-salary compensation<\/li>\n\n\n\n<li>(<a href=\"https:\/\/youtu.be\/WiQSANnDRJ8?si=Knt-MQZHPmj-rMNX&amp;t=592\">9:54<\/a>) Women\u2019s C-suite representation<\/li>\n\n\n\n<li>(<a href=\"https:\/\/youtu.be\/WiQSANnDRJ8?si=suP44smxlSbgGWAf&amp;t=847\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">14:12<\/a>) Do younger women aspire toward C-suite roles?<\/li>\n\n\n\n<li>(<a href=\"https:\/\/youtu.be\/WiQSANnDRJ8?si=7YYr7pR356MVK1Pp&amp;t=1010\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">16:51<\/a>) Are we at risk of creating a new promotion gap through hybrid work?<\/li>\n\n\n\n<li>(<a href=\"https:\/\/youtu.be\/WiQSANnDRJ8?si=rmKPU4Bji-TF-nHc&amp;t=1268\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">21:10<\/a>) Supporting talent<\/li>\n\n\n\n<li>(<a href=\"https:\/\/youtu.be\/WiQSANnDRJ8?si=15L2ZQijUvW3hm83&amp;t=1388\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">23:08<\/a>) Male allies in the industry<\/li>\n\n\n\n<li>(<a href=\"https:\/\/youtu.be\/WiQSANnDRJ8?si=qmXPtqKwDbCWpugC&amp;t=1525\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">25:23<\/a>) Beddard\u2019s challenge for industry leaders<\/li>\n<\/ul>\n\n\n\n<p><em>Follow, rate and review CPE\u2019s podcasts on&nbsp;<a href=\"https:\/\/open.spotify.com\/show\/192KwbDpOsZbF3dBXfaDkS\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Spotify<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/podcasts.apple.com\/ro\/podcast\/commercial-property-executive\/id1552202952\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Apple Podcasts<\/a>,<\/em>&nbsp;<em>and don\u2019t forget to subscribe to CPE\u2019s recently relaunched&nbsp;<a href=\"https:\/\/www.youtube.com\/@CommercialPropertyExecutive\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">YouTube<\/a>&nbsp;channel!<\/em> <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CREW Network\u2019s CEO Alison Beddard joins CPE&#8217;s Laura Valean to discuss what it&#8217;ll take to create real pathways to leadership for women in the industry. <\/p>\n","protected":false},"author":238,"featured_media":1004792884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21808,23891,21795],"tags":[33188,52574],"class_list":["post-1004792882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-national","category-podcasts","tag-crew-network","tag-crew-up"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mentorship Isn\u2019t Enough. 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