{"id":1004792778,"date":"2026-03-31T05:56:33","date_gmt":"2026-03-31T13:56:33","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004792778"},"modified":"2026-03-31T06:04:34","modified_gmt":"2026-03-31T14:04:34","slug":"inside-industrial-automation-power-proximity","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/inside-industrial-automation-power-proximity\/","title":{"rendered":"Inside Industrial: Automation, Power &amp; Proximity"},"content":{"rendered":"<iframe allow=\"autoplay *; encrypted-media *; fullscreen *; clipboard-write\" frameborder=\"0\" height=\"175\" style=\"width:100%;overflow:hidden;border-radius:10px;\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\" src=\"https:\/\/embed.podcasts.apple.com\/us\/podcast\/inside-industrial-automation-power-proximity\/id1552202952?i=1000758431071\" ><\/iframe>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/inside-industrial-2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" data-attachment-id=\"1004793171\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/inside-industrial-automation-power-proximity\/inside-industrial-2\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/inside-industrial-2.jpg\" data-orig-size=\"900,675\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"inside industrial 2\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/inside-industrial-2.jpg?w=900\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/inside-industrial-2.jpg\" alt=\"inside industrial\" class=\"wp-image-1004793171\" style=\"width:400px\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/inside-industrial-2.jpg 900w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/inside-industrial-2.jpg?resize=300,225 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/inside-industrial-2.jpg?resize=768,576 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><figcaption class=\"wp-element-caption\">Inside Industrial\u2019s second episode explores how CBRE\u2019s John Morris sees automation, power constraints and supply chain shifts reshaping industrial real estate. <em>John Morris photo courtesy of CBRE<\/em>.&nbsp;<em>Image by onurdongel\/iStockphoto.com<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Industrial real estate is being reshaped by a new set of operational and technological demands. As supply chains evolve and occupiers adopt automation, factors such as proximity, power availability and labor dynamics are becoming central to both facility design and investment strategy.<\/p>\n\n\n\n<p>In the second episode of <em>Inside Industrial<\/em>, CBRE\u2019s John Morris discusses how these dynamics are influencing the sector and what they mean for the future of industrial assets.<\/p>\n\n\n\n<p>Morris serves as president of Americas Industrial &amp; Logistics at CBRE, overseeing one of the industry\u2019s largest platforms, with more than 800 professionals advising occupiers and investors across supply chain strategy, labor analytics, transaction services and project management.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity has-very-light-gray-to-cyan-bluish-gray-gradient-background has-background is-style-wide\"\/>\n\n\n\n<p><strong>LISTEN TO:<\/strong> <a href=\"https:\/\/www.commercialsearch.com\/news\/alternative-disruptors-the-all-of-the-above-approach-for-data-centers\/\">Alternative Disruptors: The \u2018All of the Above\u2019 Approach for Data Centers<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity has-very-light-gray-to-cyan-bluish-gray-gradient-background has-background is-style-wide\"\/>\n\n\n\n<p>\u201cIt&#8217;s about proximity to the end user in really every regard,\u201d Morris said, pointing to the growing importance of inventory location as delivery expectations continue to accelerate.<\/p>\n\n\n\n<p>He also highlights how labor constraints are driving automation, how power availability is emerging as a key factor in site selection, and why newer, automation-ready buildings are gaining a competitive edge over older stock.<\/p>\n\n\n\n<p>Take a listen as Commercial Property Executive\u2019s Diana Firtea explores these themes with Morris in the latest episode of <em>Inside Industrial<\/em>.<\/p>\n\n\n\n<p>Here\u2019s a summary of the discussion:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>(01:25) Supply chain shifts and proximity to the end user<\/li>\n\n\n\n<li>(03:34) Labor constraints and rising automation adoption<\/li>\n\n\n\n<li>(05:37) Facility requirements: clear heights, floors and power<\/li>\n\n\n\n<li>(07:55) Power availability and competition for land<\/li>\n\n\n\n<li>(09:34) Sustainability trends and valuation impact<\/li>\n\n\n\n<li>(12:15) Rethinking building functionality and investment criteria<\/li>\n\n\n\n<li>(14:30) Alignment between occupiers and capital<\/li>\n\n\n\n<li>(18:00) Integrated decision-making across supply chain and real estate<\/li>\n\n\n\n<li>(19:45) Long-term shifts: automation and power as key variables<\/li>\n<\/ul>\n\n\n\n<p><em>Follow, rate and review CPE\u2019s podcasts on&nbsp;<a href=\"https:\/\/open.spotify.com\/show\/192KwbDpOsZbF3dBXfaDkS\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/podcasts.apple.com\/ro\/podcast\/commercial-property-executive\/id1552202952\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Podcasts<\/a><\/em>&nbsp;<em>and don\u2019t forget to subscribe to CPE\u2019s recently relaunched&nbsp;<a href=\"https:\/\/www.youtube.com\/@CommercialPropertyExecutive\">YouTube<\/a>&nbsp;channel!<\/em><\/p>\n\n\n\n<p><em>Music credit: Meeting with the Sun via stocktune.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CBRE\u2019s John Morris joins CPE\u2019s Diana Firtea to discuss how automation, power constraints and supply chain shifts are reshaping industrial facility requirements and investment strategy.<\/p>\n","protected":false},"author":3014,"featured_media":1004793171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21808,21748,23891,21795],"tags":[32789,52740],"class_list":["post-1004792778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-industrial","category-national","category-podcasts","tag-cbre","tag-inside-industrial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inside Industrial: Automation, Power &amp; Proximity - Commercial Property Executive<\/title>\n<meta name=\"description\" content=\"CBRE\u2019s John Morris joins CPE\u2019s Diana Firtea to discuss how automation, power constraints and supply chain shifts are reshaping the industrial scene.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/inside-industrial-automation-power-proximity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inside Industrial: Automation, Power &amp; Proximity\" \/>\n<meta property=\"og:description\" content=\"CBRE\u2019s John Morris joins CPE\u2019s Diana Firtea to discuss how automation, power constraints and supply chain shifts are reshaping the industrial scene.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/inside-industrial-automation-power-proximity\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-31T13:56:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-31T14:04:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/inside-industrial-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Diana Firtea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/inside-industrial-automation-power-proximity\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/inside-industrial-automation-power-proximity\/\",\"name\":\"Inside Industrial: Automation, Power &amp; Proximity - Commercial Property Executive\",\"isPartOf\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/inside-industrial-automation-power-proximity\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/inside-industrial-automation-power-proximity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/inside-industrial-2.jpg\",\"datePublished\":\"2026-03-31T13:56:33+00:00\",\"dateModified\":\"2026-03-31T14:04:34+00:00\",\"author\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/a0c04b9de1387474e28c9ebdb0444e59\"},\"description\":\"CBRE\u2019s John Morris joins CPE\u2019s Diana Firtea to discuss how automation, power constraints and supply chain shifts are reshaping the industrial scene.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/inside-industrial-automation-power-proximity\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.commercialsearch.com\/news\/inside-industrial-automation-power-proximity\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/inside-industrial-automation-power-proximity\/#primaryimage\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/inside-industrial-2.jpg\",\"contentUrl\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/inside-industrial-2.jpg\",\"width\":900,\"height\":675,\"caption\":\"inside industrial\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/inside-industrial-automation-power-proximity\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.commercialsearch.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inside Industrial: Automation, Power &amp; Proximity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#website\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/\",\"name\":\"Commercial Property Executive\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.commercialsearch.com\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/a0c04b9de1387474e28c9ebdb0444e59\",\"name\":\"Diana Firtea\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2023\/02\/DianaFirtea_AuthorPhoto.jpg?w=96\",\"contentUrl\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2023\/02\/DianaFirtea_AuthorPhoto.jpg?w=96\",\"caption\":\"Diana Firtea\"},\"description\":\"Diana Firtea is an associate editor with Commercial Property Executive and Multi-Housing News. She has been with the company for almost four years and joined the CPE-MHN team in 2022. Diana writes stories on different topics, mainly focusing on the affordable, senior, office and retail markets. You can reach out to her at diana.firtea@cpe-mhn.com.\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/author\/diana-firtea\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Inside Industrial: Automation, Power &amp; Proximity - Commercial Property Executive","description":"CBRE\u2019s John Morris joins CPE\u2019s Diana Firtea to discuss how automation, power constraints and supply chain shifts are reshaping the industrial scene.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.commercialsearch.com\/news\/inside-industrial-automation-power-proximity\/","og_locale":"en_US","og_type":"article","og_title":"Inside Industrial: Automation, Power &amp; Proximity","og_description":"CBRE\u2019s John Morris joins CPE\u2019s Diana Firtea to discuss how automation, power constraints and supply chain shifts are reshaping the industrial scene.","og_url":"https:\/\/www.commercialsearch.com\/news\/inside-industrial-automation-power-proximity\/","og_site_name":"Commercial Property Executive","article_publisher":"https:\/\/www.facebook.com\/CPExecutive","article_published_time":"2026-03-31T13:56:33+00:00","article_modified_time":"2026-03-31T14:04:34+00:00","og_image":[{"width":900,"height":675,"url":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/inside-industrial-2.jpg","type":"image\/jpeg"}],"author":"Diana Firtea","twitter_card":"summary_large_image","twitter_creator":"@cpexecutive","twitter_site":"@cpexecutive","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.commercialsearch.com\/news\/inside-industrial-automation-power-proximity\/","url":"https:\/\/www.commercialsearch.com\/news\/inside-industrial-automation-power-proximity\/","name":"Inside Industrial: Automation, Power &amp; Proximity - Commercial Property Executive","isPartOf":{"@id":"https:\/\/www.commercialsearch.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.commercialsearch.com\/news\/inside-industrial-automation-power-proximity\/#primaryimage"},"image":{"@id":"https:\/\/www.commercialsearch.com\/news\/inside-industrial-automation-power-proximity\/#primaryimage"},"thumbnailUrl":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/inside-industrial-2.jpg","datePublished":"2026-03-31T13:56:33+00:00","dateModified":"2026-03-31T14:04:34+00:00","author":{"@id":"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/a0c04b9de1387474e28c9ebdb0444e59"},"description":"CBRE\u2019s John Morris joins CPE\u2019s Diana Firtea to discuss how automation, power constraints and supply chain shifts are reshaping the industrial scene.","breadcrumb":{"@id":"https:\/\/www.commercialsearch.com\/news\/inside-industrial-automation-power-proximity\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.commercialsearch.com\/news\/inside-industrial-automation-power-proximity\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.commercialsearch.com\/news\/inside-industrial-automation-power-proximity\/#primaryimage","url":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/inside-industrial-2.jpg","contentUrl":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/inside-industrial-2.jpg","width":900,"height":675,"caption":"inside industrial"},{"@type":"BreadcrumbList","@id":"https:\/\/www.commercialsearch.com\/news\/inside-industrial-automation-power-proximity\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.commercialsearch.com\/news\/"},{"@type":"ListItem","position":2,"name":"Inside Industrial: Automation, Power &amp; Proximity"}]},{"@type":"WebSite","@id":"https:\/\/www.commercialsearch.com\/news\/#website","url":"https:\/\/www.commercialsearch.com\/news\/","name":"Commercial Property Executive","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.commercialsearch.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/a0c04b9de1387474e28c9ebdb0444e59","name":"Diana Firtea","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2023\/02\/DianaFirtea_AuthorPhoto.jpg?w=96","contentUrl":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2023\/02\/DianaFirtea_AuthorPhoto.jpg?w=96","caption":"Diana Firtea"},"description":"Diana Firtea is an associate editor with Commercial Property Executive and Multi-Housing News. She has been with the company for almost four years and joined the CPE-MHN team in 2022. Diana writes stories on different topics, mainly focusing on the affordable, senior, office and retail markets. You can reach out to her at diana.firtea@cpe-mhn.com.","url":"https:\/\/www.commercialsearch.com\/news\/author\/diana-firtea\/"}]}},"jetpack_featured_media_url":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2026\/03\/inside-industrial-2.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts\/1004792778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/users\/3014"}],"replies":[{"embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/comments?post=1004792778"}],"version-history":[{"count":10,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts\/1004792778\/revisions"}],"predecessor-version":[{"id":1004793802,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts\/1004792778\/revisions\/1004793802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/media\/1004793171"}],"wp:attachment":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/media?parent=1004792778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/categories?post=1004792778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/tags?post=1004792778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}