{"id":1004789952,"date":"2026-03-04T06:23:23","date_gmt":"2026-03-04T14:23:23","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004789952"},"modified":"2026-05-01T09:09:18","modified_gmt":"2026-05-01T17:09:18","slug":"strategies-for-success-in-commercial-real-estate","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/strategies-for-success-in-commercial-real-estate\/","title":{"rendered":"Strategies for Success in Commercial Real Estate"},"content":{"rendered":"
\n
\"Suzann
Editorial Director, Suzann Silverman<\/figcaption><\/figure><\/div>\n\n\n

This month\u2019s issue is all about success: creating it, identifying it and benefiting from it.<\/p>\n\n\n\n

It\u2019s always inspiring to learn the stories of our Rising Stars. Selected by the judges of CPE<\/em>\u2019s Influence Awards from a pool of overachievers, they always stand out not just for their accomplishments and the speed at which they attained them but for the creativity and determination that have gotten them where they are today.<\/p>\n\n\n\n

The latest crop is no exception. While they didn\u2019t all set out with a real estate career as a goal, each has found their niche and is actively contributing to their company and the commercial real estate business in a variety of ways.<\/p>\n\n\n\n

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READ THE MAGAZINE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n
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Our two Gold award winners have a self-described innate curiosity in common, with one defining a significant new data benchmark through her study of AI and the other finding success for clients through her focus on problem solving. A Bronze winner whose post-graduation focus was videography and photography pivoted to the real estate capital markets and quickly climbed to the senior director level. In 2024, the year judging was based on, he closed 57 transactions. He told our profile writer, Diana Mosher, that he really enjoys the \u201cpuzzle-solving aspect\u201d of his work. And nine years into his career, \u201cI\u2019m still learning every day,\u201d he said.<\/p>\n\n\n\n

I encourage you to read their stories<\/a> and find out more about some future industry leaders. You may also gain some ideas about where to find talent today\u2014and what it looks like in the newer generations.<\/p>\n\n\n\n

If you\u2019re looking to raise your own profile (and who isn\u2019t), social media is a good place to turn these days. Easier said than done\u2014it takes a lot of effort and planning to stand out in the field. But for brokers in particular, it can make a big difference. For her story \u201cIt\u2019s Personal<\/a>,\u201d writer Robyn Friedman spoke to one broker who has so many followers across a variety of social platforms, she no longer needs to cold call.<\/p>\n\n\n\n

Some companies discourage personal branding, but if yours is one of them, you might want to revisit that policy. Approached in the right way, personal branding can complement the company\u2019s own marketing, resulting in something even stronger. However, you\u2019ll probably want to establish some guidelines to ensure the right balance is achieved. Friedman obtained recommendations from a number of marketing experts that can produce mutual benefits for both brokers and their employers.<\/p>\n\n\n\n

This month\u2019s corporate profile<\/a> offers additional insights into how to find success. Longtime industrial real estate executive Michael Brennan, after building the largest owner in the sector, left the public company to start his own firm with his nephew in 2010. Now that company is the second-largest privately held owner of industrial real estate. He credits the company\u2019s distinct internal culture.<\/p>\n\n\n\n

Got other secrets to success? We\u2019d love to hear about them. Please reach out to me at Suzann.Silverman@cpe-mhn.com<\/a>!<\/p>\n\n\n\n

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Read the March 2026 issue of CPE.<\/a><\/em><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Whether you\u2019re just starting out or looking for the next prodigy to boost your company\u2019s performance, here\u2019s some inspiration\u2014and advice.<\/p>\n","protected":false},"author":755,"featured_media":1004180489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21789,21784,1521,21788,21748,21790,21783],"tags":[33335,51518,33334,52801,52802],"class_list":["post-1004789952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","category-brokerage","category-digital","category-editors-notes","category-industrial","category-influence-awards","category-investment","tag-brennan-investment-group","tag-cbre-investment-management-fund","tag-centersquare-investment-management","tag-marcus-millichap-capital-corp","tag-the-warehouse-hotline"],"acf":[],"yoast_head":"\nStrategies for Success in Commercial Real Estate - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/strategies-for-success-in-commercial-real-estate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategies for Success in Commercial Real Estate\" \/>\n<meta property=\"og:description\" content=\"Whether you\u2019re just starting out or looking for the next prodigy to boost your company\u2019s performance, here\u2019s some inspiration\u2014and advice.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/strategies-for-success-in-commercial-real-estate\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-04T14:23:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-01T17:09:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/06\/SSilverman_101713_04-800x620.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Suzann D. 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