{"id":1004782040,"date":"2025-12-22T02:43:16","date_gmt":"2025-12-22T10:43:16","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004782040"},"modified":"2025-12-29T05:52:16","modified_gmt":"2025-12-29T13:52:16","slug":"step-into-my-office-friedman-properties-reposition-reimagine-rebuild-take","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/step-into-my-office-friedman-properties-reposition-reimagine-rebuild-take\/","title":{"rendered":"Step Into My Office: Friedman Properties\u2019 Reposition, Reimagine, Rebuild Strategy"},"content":{"rendered":"<iframe allow=\"autoplay *; encrypted-media *; fullscreen *; clipboard-write\" frameborder=\"0\" height=\"175\" style=\"width:100%;overflow:hidden;border-radius:10px;\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\" src=\"https:\/\/embed.podcasts.apple.com\/ro\/podcast\/step-into-my-office-friedman-properties-reposition\/id1552202952?i=1000742301068\" ><\/iframe>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" data-attachment-id=\"1004782057\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/step-into-my-office-friedman-properties-reposition-reimagine-rebuild-take\/step-into-my-office-1225-2\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/12\/Step-Into-My-Office-1225-1.jpg\" data-orig-size=\"900,675\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Step Into My Office 1225\" data-image-description=\"&lt;p&gt;Headshot provided via emal&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Friedman&#8217;s Properties Brian Chernett breaks down vacancy, flex space and \u2018commute-worthy\u2019 offices. Headshot courtesy of Friedman Properties, image by peshkov\/iStockphoto.com&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/12\/Step-Into-My-Office-1225-1.jpg?w=900\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/12\/Step-Into-My-Office-1225-1.jpg\" alt=\"Step Into My Office podcast episode with Friedman Properties' VP of Leasing and Acquisition\" class=\"wp-image-1004782057\" style=\"width:360px;height:auto\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/12\/Step-Into-My-Office-1225-1.jpg 900w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/12\/Step-Into-My-Office-1225-1.jpg?resize=300,225 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/12\/Step-Into-My-Office-1225-1.jpg?resize=768,576 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">Friedman&#8217;s Properties Brian Chernett breaks down vacancy, flex space and commute-worthy offices. <em>Headshot courtesy of Friedman Properties, image by peshkov\/iStockphoto.com<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>After several years of hybrid experimentation, the office market <a href=\"https:\/\/www.commercialsearch.com\/news\/will-stability-win-over-volatility-in-2026\/\">is still in reset mode<\/a>. Vacancy remains elevated, sublease space is reshaping availabilities, whereas tenants are rethinking every square foot. There\u2019s a clear divide emerging between buildings that deliver a commute-worthy experience and those that don\u2019t, with flex options, spec suites and hospitality-style amenities increasingly setting the tone.<\/p>\n\n\n\n<p>In this episode of <em>Step Into My Office<\/em>, CPE\u2019s Olivia Bunescu talked with Friedman Properties\u2019 Vice President of Leasing and Acquisitions Brian Chernett about the current market fundamentals and how those are unfolding, specifically across the company\u2019s portfolio. Drawing on Friedman\u2019s concentrated mixed-use footprint in Chicago, Chernett explained how a tightly defined portfolio can weather market volatility and why curated experiences have become <a href=\"https:\/\/www.commercialsearch.com\/news\/marrying-modern-office-design-with-classic-architecture\/\">central to their strategy<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"background-color:#dddddd;color:#dddddd\"\/>\n\n\n\n<p><strong>READ ALSO: <\/strong><a href=\"https:\/\/www.commercialsearch.com\/news\/office-industry-trends\/\">2026 Office Outlook: Discipline Takes Center Stage<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"background-color:#dddddd;color:#dddddd\"\/>\n\n\n\n<p>He also touched on how tenants are using office space today: from small and mid-sized users driving leasing velocity to companies testing flexible layouts before committing to a space long-term. The reality of today\u2019s office is a \u201ctale of two markets,\u201d dividing amenity-rich trophy and Class A assets from older commodity buildings that struggle to keep up.<\/p>\n\n\n\n<p>Here\u2019s what they discussed about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vacancy, sublease space and momentum (01:17)<\/li>\n\n\n\n<li>A \u201ctale of two\u201d office markets emerges (02:42)<\/li>\n\n\n\n<li>How RTO policies are reshaping demand (04:32)<\/li>\n\n\n\n<li>Which tenants are expanding\u2014and which are waiting (06:23)<\/li>\n\n\n\n<li>How workplace design and decision-making are evolving (07:09)<\/li>\n\n\n\n<li>Inside Friedman Properties\u2019 River North ecosystem strategy (11:37)<\/li>\n\n\n\n<li>Historic buildings, modern systems and tenant experience (16:06)<\/li>\n\n\n\n<li>Acquisition red flags and \u201chighest and best use\u201d (17:39)<\/li>\n\n\n\n<li>Two flavors of flex and what tenants really want (19:27)<\/li>\n\n\n\n<li>Office sector outlook and why 2026 could be pivotal (24:05)<\/li>\n<\/ul>\n\n\n\n<p><em>Follow, rate and review CPE\u2019s podcasts on&nbsp;<a href=\"https:\/\/open.spotify.com\/show\/192KwbDpOsZbF3dBXfaDkS\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/podcasts.apple.com\/ro\/podcast\/commercial-property-executive\/id1552202952\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Podcasts<\/a><\/em>&nbsp;<em>and don\u2019t forget to subscribe to CPE\u2019s recently relaunched&nbsp;<a href=\"https:\/\/www.youtube.com\/@CommercialPropertyExecutive\">YouTube<\/a>&nbsp;channel!<\/em><\/p>\n\n\n\n<p><em>Music credit: Sunrise Sprint Office Beats via stocktune.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Friedman Properties\u2019 Brian Chernett joins CPE\u2019s Olivia Bunescu to unpack vacancy, flex space and what tenants want next.<\/p>\n","protected":false},"author":2703,"featured_media":1004782057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1491,13,21747,21795],"tags":[36494,52577],"class_list":["post-1004782040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chicago","category-midwest","category-office","category-podcasts","tag-friedman-properties","tag-step-into-my-office"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - 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