{"id":1004775883,"date":"2025-10-29T19:25:43","date_gmt":"2025-10-30T03:25:43","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004775883"},"modified":"2025-11-12T02:41:25","modified_gmt":"2025-11-12T10:41:25","slug":"whats-driving-mixed-use-design","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/whats-driving-mixed-use-design\/","title":{"rendered":"What’s Driving Mixed-Use Design"},"content":{"rendered":"\n
\"SITELAB\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
In North Bayshore, Calif., SITELAB urban studio has proposed a new mixed-use destination centered on Google\u2019s headquarters while also introducing 34 acres of new open spaces, up to 7,000 housing units, an elementary school and retail space.
Image courtesy of SITELAB<\/em><\/figcaption><\/figure>\n\n\n\n

Developers are drawn to mixed-use because it generates diversified revenue streams, creates financial stability and increases potential return on investment. When done right, mixed-use development results in vibrant urban communities where multiple demographics want to live, work, play \u2014 and shop. But just how developers combine multiple asset classes into one development is usually a reflection of economic trends and evolving consumer or business needs.<\/p>\n\n\n\n

\u201cOne of the biggest trends we\u2019re seeing in mixed-use right now is that it\u2019s (become) less about stacking all the things together for the exclusive use of a core tenant of a mixed-use building,\u201d said Woody Hanson, associate principal of SITELAB urban studio.<\/p>\n\n\n\n

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READ THE MAGAZINE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n
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Instead, developers are curating intentional spaces\u2014beyond the walls\u2014to bring energy throughout the day and the week to the street or open space that surrounds the building. \u201cMixed-use can serve a broader community,\u201d he added.<\/p>\n\n\n\n

SITELAB\u2019s work with clients Google and Lendlease in North Bayshore, Calif., proposes a mixed-use destination centered around Google\u2019s headquarters. \u201cThat was a traditional office park that we\u2019ve reimagined to include 7,000 housing units and a social spine with retail alongside it,\u201d said Hanson.<\/p>\n\n\n\n

\"Stonestown\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Stonestown Galleria in San Francisco is an 11-acre mall on a 4-acre site surrounded by surface parking. SITELAB is flipping that model to transform the 30 acres of surface parking into a mixed-use town center. The challenge has been to maintain the integrity of a thriving mall while converting it from a regional destination to a place that also serves as a neighborhood with a main street retail environment.
Image courtesy of SITELAB<\/em><\/figcaption><\/figure>\n\n\n\n

In a hybrid workplace, people don\u2019t want to be confined indoors with co-workers all day. \u201cThey\u2019re craving a wider range of spaces that spur creativity during their workday. They want surprise and delight in their environments. They want chance encounters. We are delivering open space from urban plazas to ecological wilds and everything in between.\u201d<\/p>\n\n\n

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\"Fifth\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
Fifth + Broadway, a project designed by Gensler, is expected to reenergize downtown Nashville, Tenn., with a dynamic, live-work-play mixed-use district featuring retail, restaurants, Class A office space, multifamily and live music venues.
Image by Zach Benson, courtesy of Gensler<\/em><\/figcaption><\/figure><\/div>\n\n\n

The gig economy is also shaping mixed-use design, according to Hanson. DoorDash, Uber Eats and others have created a whole new revenue stream for food and beverage.<\/p>\n\n\n\n

\u201cDevelopers have to think about how to accommodate pick up and drop off for this backdoor service,\u201d said Hanson. \u201cYou also have front-door service\u2014this is something that commercial buildings are having to reconcile with, particularly in urban areas where you don\u2019t always have frontage on all sides to be able to serve those needs.\u201d<\/p>\n\n\n\n

Hanson has seen interest swing back and forth between highly customized retail space versus a larger shell where the developer builds it first and then finds the tenant that will fit. \u201cMaking sure you have a minimum depth of 45 feet has been something we\u2019ve been noticing a lot of clients asking for to be able to support a wider variety of retail,\u201d he noted. \u201cThe tighter you get to the front of the building, the harder it is to program different types of tenants.\u201d<\/p>\n\n\n\n

\"HALL
HALL Arts District is a mixed-use development in the Dallas Arts District with offices, restaurants, a seven-level parking structure, a luxury boutique hotel and the first WELL Gold-certified multifamily high-rise in Texas. Image by Joseph Haubert, courtesy of HKS Architects<\/em><\/figcaption><\/figure>\n\n\n\n

The art of placemaking<\/h2>\n\n\n\n

Another trend driving mixed-use design is the demand for experiential uses. Previously, mixed-use districts were added later to existing entertainment sites. Currently, venues and accompanying mixed-use districts are being developed simultaneously in a more holistic way.<\/p>\n\n\n\n

According to Greg Verabian, a partner & regional practice director of commercial\/mixed-use at HKS Architects, placemaking is at the forefront of this big idea, with locally grown experiences tied to the local culture and traditions.<\/p>\n\n\n

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\"A
A team led by Ramrock Real Estate is developing 8300 Douglas, a mixed-use project that\u2019s slated for completion in 2028. The development features a 12-story, 300,000-square-foot office tower; a 17-story, 280,000-square-foot residential component; and 24,000 square feet of retail and restaurants. Image courtesy of Ramrock Real Estate and HKS Architects<\/em><\/figcaption><\/figure><\/div>\n\n\n

\u201cThe owners of these projects\u2014often sports teams\u2014are realizing the revenue potential not only directly through the real estate play, such as long-term ground leases, but also through related sponsorships and branding opportunities within the real estate of these projects,\u201d Verabian explained.<\/p>\n\n\n\n

Designers are tasked with delivering authentic environments that locals are expecting. \u201cThe development needs to be integrated into its surroundings and the community, rather than feeling like an artificial island physically separated from its community,\u201d he added.<\/p>\n\n\n\n

Having a full-service conference hotel can act as an effective cornerstone and further create a distinct vibe. These developments also create a critical mass of visitors, which better supports multifamily residential and helps extend neighborhood activity hours.<\/p>\n\n\n\n

In urban settings, Verabian is increasingly seeing uses like office and residential not only coexist on the same site but sometimes in the same building. In these types of projects, residential and office components will often have separate entrances and lobbies. But they benefit from the potential of shared services, amenities and common areas that promote interaction between the different user groups.<\/p>\n\n\n\n

Introducing Today\u2019s Mixed-Use
<\/strong>These are just some of the trends shaping new and reimagined projects:
<\/path><\/svg><\/span> Small boutique projects
<\/path><\/svg><\/span> Combined office\/residential buildings
<\/path><\/svg><\/span> More professional sports-related projects
<\/path><\/svg><\/span> Live entertainment in midsize music halls
<\/path><\/svg><\/span> More open spaces where people can convene
<\/path><\/svg><\/span> Health and wellness options
<\/path><\/svg><\/span> Hospitality-like design and services<\/p>\n\n\n\n

Another trend that has taken off in a big way is the integration of health and wellness as a core value\u2014not an afterthought. Buildings are being designed to deliver cleaner air, better daylight, biophilic connections and wellness-focused amenities that support both productivity and quality of life.<\/p>\n\n\n\n

Mixed-use properties are also getting an infusion of hospitality-like design and services integrated into other uses like office and residential, observed Verabian. Preserving high-touch, ground-level restaurant and retail spaces, while relocating more private resident or office lobby spaces higher in the building\u2014often above parking and incorporating views and gardens\u2014creates a welcome sense of security and privacy.<\/p>\n\n\n\n

Now the lobbies can function more like waiting rooms or transition spaces. According to Verabian, this can translate into shared services such as a neighborhood concierge, premium co-working or networking spaces for hosting industry or community events.<\/p>\n\n\n\n

\"17,000-square-foot\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
When Gensler repositioned the 17,000-square-foot Larchmont Mercantile building in Larchmont, Calif., it changed the neighborhood\u2019s center of gravity. The project was fully committed to being leased a year before it opened. Built in 1917, Larchmont Mercantile currently offers office suites above 14 storefronts and a curated mix of retail, service and caf\u00e9 tenants.
 Image by Mike Kelly, courtesy of Gensler<\/em><\/figcaption><\/figure>\n\n\n\n

More feet on the ground<\/h2>\n\n\n\n

Shopping center owners have been struggling with anchors moving out and impacting the value of their real estate. The slow decline of shopping centers, however, is interesting to mixed-use practitioners because shopping centers typically are located on prime sites in populated places.<\/p>\n\n\n\n

\u201cAll of the uses have their different struggles, but they\u2019re all looking to be in populated places,\u201d observed Duncan Paterson, leader of global mixed-use and retail centers at Gensler. As such, mixed-use is essential because it puts more feet on the ground during the course of the day.<\/p>\n\n\n\n

\u201cRetail has been the mortar between the bricks of other uses,\u201d added Paterson. \u201cRetail is how the activated ground plane happens, and that\u2019s something we strive for in our projects.\u201d<\/p>\n\n\n\n

The changing retail landscape is driving another trend of smaller boutique-ish mixed-use projects. According to Paterson, those are the ones that have a better chance of being built.<\/p>\n\n\n

\n
\"17,000-square-foot\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
When Gensler repositioned the 17,000-square-foot Larchmont Mercantile building in Larchmont, Calif., it changed the neighborhood\u2019s center of gravity. The project was fully committed to being leased a year before it opened. Built in 1917, Larchmont Mercantile currently offers office suites above 14 storefronts and a curated mix of retail, service and caf\u00e9 tenants.
Image by Mike Kelly, courtesy of Gensler<\/em><\/figcaption><\/figure><\/div>\n\n\n

When Gensler reimagined the 17,000-square-foot Larchmont Mercantile building in Larchmont, Calif., the 1917-completed building was 100 percent preleased a year before it opened. \u201cThis is unheard of, especially in a challenging street retail economy,\u201d said Paterson.<\/p>\n\n\n\n

The property boasts 14 storefronts along Larchmont Boulevard with two boutique office suites above and a curated mix of retail, service and caf\u00e9 tenants. Larchmont Mercantile covers nearly a full block and it quickly became a catalyst for growth while changing the center of gravity in the neighborhood. \u201cThat\u2019s what good mixed-use does,\u201d said Paterson.<\/p>\n\n\n\n

Similarly, but on a much larger scale, when Fifth + Broadway opened in 2021, it transformed downtown Nashville and brought people back to the city with more than 239,000 square feet of entertainment, retail and cultural amenities, a Class A office tower, apartments and much more.<\/p>\n\n\n\n

According to Paterson, one of the hottest new markets that\u2019s currently spawning mixed-use development is sports and live entertainment. In the U.S., all the major leagues are creating or have plans to add teams, and when you expand a league because of their popularity, someone builds an arena or a stadium. There are major undertakings in the same vein as LA live in Los Angeles 20 years ago. Not only did Staples Center reenergize South Park but it also led to many blocks of mixed-use development around it.
\u201cWhen you see a dozen of these things happening in the next few years, you (can expect) huge mixed-use developments, the very large-scale ones that thrive on big population shifts,\u201d noted Paterson. \u201cWhen 20,000 people come to watch a game 80 times a year, that\u2019s a big deal.\u201d<\/p>\n\n\n\n

The other hot market is live entertainment at midsize music halls. In the era of Spotify and internet streaming, artists make their money touring. \u201cThe big arenas are one-offs and rare,\u201d said Paterson. But the music industry urgently needs to revamp and develop live venues, particularly the smaller ones.
\u201cI have three active projects right now with music clubs in them,\u201d he added. \u201cThis is really heartening because those are the things that can help revamp a community. Cities vie for (these projects).\u201d They want them because they generate positive energy and tax dollars and put feet on the street.<\/p>\n\n\n\n

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Read the November 2025 issue of CPE<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Retail is still the glue, but the other components are changing. <\/p>\n","protected":false},"author":894,"featured_media":1004775897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21782,1521,21808,21752,51037],"tags":[],"class_list":["post-1004775883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development","category-digital","category-featured","category-mixed-use","category-trends"],"acf":[],"yoast_head":"\nWhat's Driving Mixed-Use Design - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/whats-driving-mixed-use-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What's Driving Mixed-Use Design\" \/>\n<meta property=\"og:description\" content=\"Retail is still the glue, but the other components are changing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/whats-driving-mixed-use-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-30T03:25:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-12T10:41:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/10\/SITELAB-Urban-Studio-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Diana Mosher\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/whats-driving-mixed-use-design\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/whats-driving-mixed-use-design\/\",\"name\":\"What's Driving Mixed-Use Design - Commercial Property Executive\",\"isPartOf\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/whats-driving-mixed-use-design\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/whats-driving-mixed-use-design\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/10\/SITELAB-Urban-Studio-featured.jpg\",\"datePublished\":\"2025-10-30T03:25:43+00:00\",\"dateModified\":\"2025-11-12T10:41:25+00:00\",\"author\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/1c9a21b40f0bcd757c66219797993b0f\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/whats-driving-mixed-use-design\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.commercialsearch.com\/news\/whats-driving-mixed-use-design\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/whats-driving-mixed-use-design\/#primaryimage\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/10\/SITELAB-Urban-Studio-featured.jpg\",\"contentUrl\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/10\/SITELAB-Urban-Studio-featured.jpg\",\"width\":1200,\"height\":900,\"caption\":\"In North Bayshore, Calif., SITELAB urban studio has proposed a new mixed-use destination centered on Google\u2019s headquarters while also introducing 34 acres of new open spaces, up to 7,000 housing units, an elementary school and retail space. 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