{"id":1004772974,"date":"2025-09-30T13:32:22","date_gmt":"2025-09-30T21:32:22","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004772974"},"modified":"2025-10-14T04:24:04","modified_gmt":"2025-10-14T12:24:04","slug":"whats-driving-corporate-office-moves","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/whats-driving-corporate-office-moves\/","title":{"rendered":"What\u2019s Driving Corporate Office Moves"},"content":{"rendered":"\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b7ad35cdaa&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1004772980\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/whats-driving-corporate-office-moves\/the_homer_building_atrium\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/09\/The_Homer_Building_Atrium.jpg\" data-orig-size=\"1200,675\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"The_Homer_Building_Atrium\" data-image-description=\"&lt;p&gt;Image received for the October 2025 Magazine&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Mitsui Fudosan America attracted corporate tenants with a $25 million renovation of The Homer Building in downtown Washington, D.C. The project added a state-of-the-art fitness center, a pickleball court, a two-story trophy conference center and a rooftop terrace. Image courtesy of JLL&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/09\/The_Homer_Building_Atrium.jpg?w=1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" height=\"576\" width=\"1024\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/09\/The_Homer_Building_Atrium.jpg?w=1024\" alt=\"A rendering of the atrium of The Homer Building, a trophy-class office building in downtown Washington, D.C.\" class=\"wp-image-1004772980\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/09\/The_Homer_Building_Atrium.jpg 1200w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/09\/The_Homer_Building_Atrium.jpg?resize=300,169 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/09\/The_Homer_Building_Atrium.jpg?resize=768,432 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/09\/The_Homer_Building_Atrium.jpg?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mitsui Fudosan America attracted corporate tenants with a $25 million renovation of The Homer Building in downtown Washington, D.C. The project added a state-of-the-art fitness center, a pickleball court, a two-story trophy conference center and a rooftop terrace.<em> Image courtesy of JLL<\/em><\/figcaption><\/figure>\n\n\n\n<p>The office market continues to take new turns, and corporate occupants are doing a lot to drive the changes. It wasn\u2019t long ago that some key trends would have surprised most stakeholders.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-fl-body-text-color has-text-color has-background wp-element-button\" href=\"https:\/\/mydigitalpublication.com\/publication\/?i=853682\" style=\"background-color:#1bb1ae\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>READ THE MAGAZINE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For starters, absorption is heading in the right direction. Even though new supply outpaced demand during the second quarter, the market scored its fifth-consecutive quarter of positive net absorption. Leasing ticked up slightly, with spaces between 10,000 and 20,000 square feet accounting for more than half of all activity. According to CBRE\u2019s <a href=\"https:\/\/www.cbre.com\/insights\/reports\/2025-americas-office-occupier-sentiment-survey\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2025 Americas Office Occupier Sentiment Survey<\/a>, 77 percent of respondents now expect employees to spend at least three days a week in the office.<\/p>\n\n\n\n<p>Against this mix of tough conditions and encouraging signs, the key corporate user category is showing distinct preferences. These patterns are showing up as three major trends that owners and managers should keep top of mind.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-chasing-quality\">Chasing quality<\/h2>\n\n\n\n<p>Corporate tenants are increasingly moving to newer, amenity-rich Class A properties. The primary driver of this trend: attracting and retaining employees, who want a pleasant workplace, with flexible spaces that allow them to work both individually and collaboratively.<\/p>\n\n\n\n<p>Corporate <a href=\"https:\/\/www.commercialsearch.com\/news\/where-are-most-corporate-relocations-taking-place\/\">relocations to new markets<\/a> make headlines, but moves to a new property within a corporate tenant\u2019s longtime home reveal just as much about tenants\u2019 intentions. In one of the largest such decisions this year, Siemens Energy <a href=\"https:\/\/www.commercialsearch.com\/news\/recharge-siemens-energy-to-relocate-orlando-offices\/\">revealed plans<\/a> this summer to leave its U.S. headquarters in Orlando\u2019s Alafaya Trail submarket, where the company has been for more than 40 years.<\/p>\n\n\n\n<p>In 2027, the company will move to Lake Nona, Tavistock\u2019s 17-square-mile master-planned development in Orlando. For its new home, Siemens Energy selected 242,000 square feet at 6876 Marwick Lane, which is located within Lake Nona Town Center, a 100-acre destination that features retail, entertainment and dining.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-color has-link-color wp-elements-8d6a2101f7ed4969968396f6aae9d798 is-layout-flow wp-block-quote-is-layout-flow\" style=\"color:#3d5360\">\n<p><strong>Companies want to go to a building that feels full of life.<\/strong><\/p>\n<cite>\u2014Jim Adler, Executive Vice President, NAI Hiffman<\/cite><\/blockquote>\n\n\n\n<p>The move exemplifies the new generation of office-use strategies favored by corporate office tenants, including flexible layouts in work areas, improved spaces for meetings and collaboration, and upgraded technology and amenities. Flexibility is a particularly high priority, as Siemens continues the hybrid work structure it\u2019s implemented in recent years. &nbsp;<\/p>\n\n\n\n<p>In a competitive corporate office market, tenants will also gravitate toward historic properties that offer modern upgrades. Mitsui Fudosan America invested $25 million to renovate The Homer Building, a century-old property in downtown Washington, D.C.<\/p>\n\n\n\n<p>Improvements to the 460,000-square-foot property included a state-of-the-art fitness center, complete with a pickleball court, as well as a glass-enclosed, two-story conference center and a rooftop terrace that offers views of the Capitol and surrounding monuments. Another built-in advantage for prospective tenants is that the building is located above Metro Center Station, a transit hub.<\/p>\n\n\n\n<p>Attracted by upgraded amenities, JLL leased 28,000 square feet to international law firm Clark Hill, which is scheduled for an early 2026 move-in. That lease followed a June 2024 commitment by The BGR Group, a public affairs consultant, to take 40,000 square feet at the property. The firm similarly cited the planned renovations and the distinctive design of the building, which was completed in 1913 and previously renovated in 1990.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b7ad35e274&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1004772979\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/whats-driving-corporate-office-moves\/marwick-lane-photo-1\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/09\/Lake-Nona_Siemens-HQ_Warwick_Lane_Tavistock.jpg\" data-orig-size=\"1200,800\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Tavistock Development Company&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;Siemens Energy is moving its U.S. offices to 6876 Marwick Lane, Lake Nona Town Center. (PRNewsfoto\/Tavistock Development Company)&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;This image must be used within the context of the news release it accompanied. Request permission from issuer for other uses.&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Marwick-Lane-Photo-1&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Marwick-Lane-Photo-1\" data-image-description=\"&lt;p&gt;Image received for the October 2025 Magazine&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;As a bonus for employees, Siemens Energy\u2019s new U.S. headquarters will offer employees access to a 100-acre entertainment and retail district within the 17-square-mile Lake Nona development. Image courtesy of PRNewsfoto\/Tavistock Development Corp.&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/09\/Lake-Nona_Siemens-HQ_Warwick_Lane_Tavistock.jpg?w=1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" height=\"683\" width=\"1024\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/09\/Lake-Nona_Siemens-HQ_Warwick_Lane_Tavistock.jpg?w=1024\" alt=\"Twilight view of modern, multistory office building with brown and gray highlights\" class=\"wp-image-1004772979\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/09\/Lake-Nona_Siemens-HQ_Warwick_Lane_Tavistock.jpg 1200w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/09\/Lake-Nona_Siemens-HQ_Warwick_Lane_Tavistock.jpg?resize=300,200 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/09\/Lake-Nona_Siemens-HQ_Warwick_Lane_Tavistock.jpg?resize=768,512 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/09\/Lake-Nona_Siemens-HQ_Warwick_Lane_Tavistock.jpg?resize=1024,683 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">As a bonus for employees, Siemens Energy\u2019s new U.S. headquarters will offer employees access to a 100-acre entertainment and retail district within the 17-square-mile Lake Nona development.<em> Image courtesy of PRNewsfoto\/Tavistock Development Corp.<\/em><\/figcaption><\/figure>\n\n\n\n<p>A more contemporary example of a property that\u2019s capitalizing on corporate tenants\u2019 flight to quality is Hub 1415, a 721,936-square-foot, Class A office campus in Naperville, Ill. The property has scored two significant corporate signings this year. In July, Ocean Network Express, a shipping company, took 40,000 square feet at the suburban property. That followed Liberty Mutual\u2019s 20,000-square-foot lease in March.<\/p>\n\n\n\n<p>Located on an expansive campus, the property consists of two five-story towers connected by a central skyway, with a common atrium. The building\u2019s owner, RMR Group, invested in amenities and other improvements to enhance the property\u2019s appeal to office workers.<\/p>\n\n\n\n<p>\u201c(RMR Group) created a huge soft-seating tenant lounge in the lobby, with soaring ceilings, artwork and access to a coffee shop,\u201d recounted Jim Adler, an executive vice president at NAI Hiffman. \u201cWe\u2019ve had a lot of success leasing that building. Companies want to go to a building that feels full of life.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cbd-or-suburbs-both-please\">CBD or suburbs? Both, please<\/h2>\n\n\n\n<p>Corporate tenants looking to reduce rent outlays and improve NOI might have good reason to prefer the suburbs, but that\u2019s not necessarily the case.<\/p>\n\n\n\n<p>\u201cWe haven\u2019t seen any urban exodus to the suburbs for any reason,\u201d said Adler. \u201cCompanies based in the suburbs tend to like being there because their workforce is there and the rent is probably less than downtown. But the CBD offers different attributes than the suburbs, and here in Chicago, one is not outperforming the other.\u201d<\/p>\n\n\n\n<p>Corporate tenants that do opt for CBDs tend to share a single priority. \u201cTalent is the No. 1 driver of location decisions among tenants, regardless of what market you\u2019re in,\u201d observed Katy Redmond, senior managing director for leasing advisory at JLL. Over the past 18 months, the talent hunt has prompted a half-dozen substantial JLL clients to migrate from the suburbs to downtown Boston, where prospective employees are most likely to live, she noted. The urban setting offers a worker-friendly combination of new buildings and walkability.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-color has-link-color wp-elements-fb7630727b920c3eaa8d29a2ebc7f534 is-layout-flow wp-block-quote-is-layout-flow\" style=\"color:#3d5360\">\n<p><strong>Do you have space where people feel it\u2019s worth going in\u2014that it will be more productive and a better experience in the office than working from home?<\/strong><\/p>\n<cite>\u2014Whitley Collins, Global President, Occupier Leasing, Advisory Services, CBRE<\/cite><\/blockquote>\n\n\n\n<p>Another trend to watch is office tenants\u2019 growing preference for lifestyle office markets, also known as live-work-play districts. Often located in the suburbs, these are typically walkable, mixed-use locations. Although lifestyle office markets currently comprise just 4 percent of U.S. office space, JLL projects that these properties will account for 30 percent of the national inventory by 2040, as both workers and businesses favor locations offering convenience, community and experiences beyond just the workplace.<\/p>\n\n\n\n<p>According to a <a href=\"https:\/\/www.jll.com\/en-us\/insights\/lifestyle-office-markets-2025\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">recent JLL report<\/a>, this niche is dramatically outperforming the rest of the U.S. The category commands a 32 percent rent premium over other Class A office space and its assets lease up twice as fast, JLL reported.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1b7ad35efac&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1004772978\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/whats-driving-corporate-office-moves\/hub_1415\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/09\/Hub_1415.jpg\" data-orig-size=\"1200,628\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Hub_1415\" data-image-description=\"&lt;p&gt;Image received for the October 2025 Magazine&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Hub 1415, a 721,936-square-foot,&lt;br \/&gt;\nClass A office building in Naperville, Ill., is an example of the modern highly amenitized buildings that are attracting corporate tenants. NAI Hiffman has arranged multiple leases at this suburban property. Image courtesy of NAI Hiffman&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/09\/Hub_1415.jpg?w=1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" height=\"536\" width=\"1024\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/09\/Hub_1415.jpg?w=1024\" alt=\"A photograph of Hub 1415, a 721,936-square-foot Class A office building in Naperville, Ill.\" class=\"wp-image-1004772978\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/09\/Hub_1415.jpg 1200w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/09\/Hub_1415.jpg?resize=300,157 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/09\/Hub_1415.jpg?resize=768,402 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/09\/Hub_1415.jpg?resize=1024,536 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Hub 1415, a 721,936-square-foot, Class A office building in Naperville, Ill., is an example of the modern highly amenitized buildings that are attracting corporate tenants. NAI Hiffman has arranged multiple leases at this suburban property. <em>Image courtesy of NAI Hiffman<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-goldilocks-principle\">The Goldilocks principle<\/h2>\n\n\n\n<p>Many corporate tenants are still trying to figure out their long-term return-to-office policy, and that\u2019s affecting their leasing decisions. \u201cThere are a lot of companies that are afraid of mandates, but they want people back in, so those companies are taking better space, and really paying attention to where that space is located,\u201d noted Whitley Collins, global president of occupier leasing, advisory services at CBRE.<\/p>\n\n\n\n<p>He poses a fundamental question for owners and managers serving corporate occupiers: \u201cDo you have space where people feel it\u2019s worth going in\u2014that it will be more productive and a better experience in the office than working from home?\u201d<\/p>\n\n\n\n<p>Another factor that corporate office decisionmakers consider is the hard-to-define X factor called \u201cbuzz.\u201d This is generated by a vibrant workplace\u2014not a space with desks that are vacant because employees are working from home.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-color has-link-color wp-elements-7b90357cf0f000daffd5bc99e689c931 is-layout-flow wp-block-quote-is-layout-flow\" style=\"color:#3d5360\">\n<p><strong>Talent is the No. 1 driver of location decisions among tenants, regardless of what market you\u2019re in<\/strong>.<\/p>\n<cite>\u2014Katy Redmond, Senior Managing Director, Leasing Advisory, JLL<\/cite><\/blockquote>\n\n\n\n<p>\u201cIt\u2019s bad for the energy of the office if someone has dedicated office space, and no one is there,\u201d said Collins. \u201cIf you give people dedicated space and then allow them not to come in, that creates an environment that no one wants to be in.\u201d<\/p>\n\n\n\n<p>In its occupier sentiment survey, CBRE found that more than half of organizations report a lack of vibrancy in the office as a central challenge. That\u2019s why it\u2019s advisable to take a Goldilocks approach and not take too much space, or too little, but just the right amount. That enables the staff to work effectively without the empty desks that create a negative environment.<\/p>\n\n\n\n<p>Owners, managers and advisers can also remind their clients to make sure they understand how their employees are using the space by tracking badge data and login trends.<\/p>\n\n\n\n<p>\u201cEvery occupier\u2014whether you\u2019re a 5,000-square-foot startup or a big corporation\u2014is going to have a higher yield on their real estate investment, better control over real estate costs and be able to better forecast how they need to spend on workplace design,\u201d observed Redmond. \u201cIf you\u2019re not tracking that utilization today, and if you\u2019re not using that data to inform your real estate decisions, you\u2019re just guessing.\u201d<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#16a19a33\"><em><a href=\"https:\/\/mydigitalpublication.com\/publication\/?i=853682\" target=\"_blank\" rel=\"noreferrer noopener\">Read the October 2025 issue of CPE.<\/a><\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tenants on the hunt for new space are focusing on three key issues.<\/p>\n","protected":false},"author":888,"featured_media":1004772981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21781,1521,21808,51037],"tags":[32789,32796,33414],"class_list":["post-1004772974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-real-estate","category-digital","category-featured","category-trends","tag-cbre","tag-jll","tag-nai-hiffman"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - 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