{"id":1004772352,"date":"2025-10-07T00:25:08","date_gmt":"2025-10-07T08:25:08","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004772352"},"modified":"2026-04-16T04:27:15","modified_gmt":"2026-04-16T12:27:15","slug":"brokerage-roundtable-what-veterans-can-learn-from-fresh-talent","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/brokerage-roundtable-what-veterans-can-learn-from-fresh-talent\/","title":{"rendered":"Brokerage Roundtable: What Veterans Can Learn From Fresh Talent"},"content":{"rendered":"
\n
\"Four<\/a>
From left to right, top to bottom: Allie McCracken, Tobias Hipp, Benjamin Bouganim, Lexi Castellino. Images courtesy of Transwestern, Kidder Mathews, Cushman & Wakefield and JLL, respectively<\/em><\/figcaption><\/figure><\/div>\n\n\n

Seasoned brokers often share their knowledge with those just beginning to forge their career paths. But knowledge transfer can go both ways, and when generations learn from each other, the industry grows stronger, creating space for innovation and collaboration. <\/p>\n\n\n\n

Young brokers may have fewer years in the field, but they bring a different kind of expertise to the table. Quick to adapt and comfortable with the latest technological advancements, they help integrate digital fluency into daily operations, bridging traditional practices with modern workflows. <\/p>\n\n\n\n

To explore how they’re adding value to senior teams, we talked with young professionals from top real estate brokerage companies<\/a>, including JLL Associate Lexi Castellino, Cushman & Wakefield Senior Associate Benjamin Bouganim, Transwestern Vice President Allie McCracken and Kidder Mathews Senior Associate Tobias Hipp. <\/p>\n\n\n\n

\n\n\n\n

READ ALSO:<\/strong> 8 Ways to Up Your Brokerage Game<\/a><\/p>\n\n\n\n

\n\n\n\n

What do you think are your strengths? Are there any technologies or skills that you master that your senior colleagues might not?<\/strong><\/p>\n\n\n\n

Bouganim:<\/strong> Coming into the business, I leaned heavily on digital research tools, data aggregation platforms, and social media to build relationships and uncover opportunities. Many senior brokers are experts at cultivating business face-to-face, and I\u2019ve tried to complement that with a stronger online presence and use of tech to accelerate research, streamline prospecting, and position myself and my team as thought leaders. For me, platforms like LinkedIn and real-time market data sources have been instrumental in expanding my reach. <\/p>\n\n\n\n

At Cushman & Wakefield, that blend of traditional expertise with newer digital strategies has allowed us to deliver more value to clients and stay ahead of how the industry is evolving.<\/p>\n\n\n\n

Castellino:<\/strong> Since graduating, I’ve incorporated ChatGPT into my routine, and for tasks like market research, content creation and data analysis, I use JLL GPT, JLL’s proprietary AI assistant developed by our JLL Technologies team. I’ve found that my comfort with these newer technologies often helps me work more efficiently and could help bridge any potential digital gaps in the team.<\/p>\n\n\n\n

\n

I\u2019m fortunate to be part of a team that prioritizes staying ahead of new technology. We\u2019ve made it a point to stay curious and forward-thinking, keeping pace not only with today\u2019s evolving trends but also with those to come.<\/strong><\/p>\n\u2014Allie McCracken, Vice President, Transwestern<\/cite><\/blockquote>\n\n\n\n

Seasoned professionals often guide and mentor rising brokers\u2014but what about the reverse? What fresh perspective or skill have you brought to your team that\u2019s proven valuable?<\/strong><\/p>\n\n\n\n

Hipp:<\/strong> What I brought was eagerness to hit the market. Not knowing everything at first helped because it gave my mentor the chance to guide me toward what he knows it takes to be a great broker. I brought the energy\u2014kicking in doors, hammering the phones, trying to source deals from nothing\u2014and he helped me channel it into the right places. That combination pushed my professional development forward and showed us what we can accomplish together.<\/p>\n\n\n\n

\n
\n
\n

CPE Daily Newsletter<\/h2>\n\n\n\n

Every weekday, every important CRE story.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

\n \n \n \n \n \n\n