{"id":1004768513,"date":"2025-08-14T04:36:29","date_gmt":"2025-08-14T12:36:29","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004768513"},"modified":"2025-08-18T07:21:30","modified_gmt":"2025-08-18T15:21:30","slug":"playboy-relocates-global-hq-to-miami","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/playboy-relocates-global-hq-to-miami\/","title":{"rendered":"Playboy Relocates Global HQ to Miami"},"content":{"rendered":"\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/04\/Rivani_Miami-Beach-featured.jpg\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"600\" data-attachment-id=\"1004710941\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/black-lion-pays-63m-for-miami-beach-office-building\/rivani_miami-beach-featured\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/04\/Rivani_Miami-Beach-featured.jpg\" data-orig-size=\"801,600\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Rivani_Miami-Beach-featured\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Black Lion Investment Group plans to transform The Lincoln at 1691 Michigan Ave. in Miami Beach, Fla., into Rivani, a luxury office destination. Image courtesy of Black Lion Investment Group&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/04\/Rivani_Miami-Beach-featured.jpg?w=801\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/04\/Rivani_Miami-Beach-featured.jpg\" alt=\"Black Lion Investment Group plans to transform The Lincoln at 1691 Michigan Ave. in Miami Beach, Fla., into Rivani, a luxury office destination.\" class=\"wp-image-1004710941\" style=\"width:400px\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/04\/Rivani_Miami-Beach-featured.jpg 801w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/04\/Rivani_Miami-Beach-featured.jpg?resize=300,225 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/04\/Rivani_Miami-Beach-featured.jpg?resize=768,575 768w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><\/a><figcaption class=\"wp-element-caption\">The Lincoln\u2019s conversion into The Rivani marks the launch of Robert Rivani\u2019s flagship office project, introducing a new standard for amenitized commercial space in Miami Beach.<br><em>Image courtesy of RIVANI<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Playboy has signed a 10-year lease at The Rivani, a 161,448-square-foot, Class X office building in Miami Beach, Fla. The company will relocate its global headquarters from Los Angeles to a 20,000-square-foot penthouse office suite, as reported by <em>The Real Deal<\/em>. Cushman &amp; Wakefield&#8217;s Tony Jones represented the tenant, while Newmark&#8217;s Jeremy Hakala negotiated on behalf of the landlord.\u00a0<\/p>\n\n\n\n<p>As part of the <a href=\"https:\/\/www.commercialsearch.com\/news\/where-are-most-corporate-relocations-taking-place\/\">corporate relocation<\/a>, Playboy is developing a members-only club in Miami Beach, in partnership with a hospitality firm. The venue will include a restaurant and a private space inspired by the former Playboy Mansion. Plans also call for the establishment of content studios, with capabilities for podcasting, photography and other digital production.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity has-very-light-gray-to-cyan-bluish-gray-gradient-background has-background is-style-wide\"\/>\n\n\n\n<p><strong>READ ALSO:<\/strong> <a href=\"https:\/\/www.commercialsearch.com\/news\/worth-the-risk-value-investors-chase-office-deals\/\">Worth the Risk: Value Investors Chase Office Deals<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity has-very-light-gray-to-cyan-bluish-gray-gradient-background has-background is-style-wide\"\/>\n\n\n\n<p>Black Lion Investment Group <a href=\"https:\/\/www.commercialsearch.com\/news\/black-lion-pays-63m-for-miami-beach-office-building\/\">acquired the office building at 1691 Michigan Ave.<\/a>\u2014previously known as The Lincoln\u2014in 2024 by for $62.5 million. Originally completed in 2003 and held under a ground lease with the City of Miami Beach, the property includes 116,658 square feet of office space, 43,166 square feet of retail and 318,000 square feet of parking.<\/p>\n\n\n\n<p>The firm led by President Robert Rivani\u2014now rebranded as RIVANI\u2014invested $100 million to redevelop and reposition the six-story asset into a luxury office property designed by Rockwell Group and Escala Forma Studio.<\/p>\n\n\n\n<p>Marketed as a Class X concept, The Rivani introduces a new tier of office design that prioritizes hospitality, wellness and lifestyle features beyond traditional Class A standards. Amenities include a full-service concierge, world-class spa, fitness and wellness center, meditation room, living room-style meeting spaces and private event venues, among others.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-miami-s-hot-office-market\">Miami\u2019s hot office market<\/h2>\n\n\n\n<p>Miami\u2019s office market posted strong mid-year fundamentals, according to <a href=\"https:\/\/www.commercialsearch.com\/news\/office-report-maturities-rise-as-vacancies-intensify\/\">a recent Yardi Matrix report<\/a>. Despite elevated vacancy rates across most major U.S. metros, the city recorded the lowest figure among the top 25 markets at the end of the second quarter.<\/p>\n\n\n\n<p>Miami\u2019s office vacancy rate stood at 14.3 percent in June\u2014well below the national average of 19.4 percent, despite a 230-basis-point increase year-over-year. The metro posted the lowest vacancy rate among major U.S. markets. Average asking rents reached $56.97 per square foot, placing Miami third nationally after Manhattan ($67.97 per square foot) and San Francisco ($63.01 per square foot).<\/p>\n\n\n\n<p>Investment activity remained moderated, as the metro\u2019s <a href=\"https:\/\/www.commercialsearch.com\/news\/top-markets-for-office-transactions\/\">office sales volume<\/a> amounted to only $330 million year-to-date as of June. However, its under-construction projects totaled approximately 1.5 million square feet, placing Miami on the third position nationally for pipeline size.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The company leased space at a luxury office building.<\/p>\n","protected":false},"author":3014,"featured_media":1004710941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21784,1492,21742,21747,32781],"tags":[52384,32790,32799,50999,34694],"class_list":["post-1004768513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brokerage","category-miami","category-latest","category-office","category-southeast","tag-black-lion-investment-group","tag-clarion-partners","tag-cushman-wakefield","tag-newmark","tag-rockwell-group"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Playboy Relocates Global HQ to Miami - Commercial Property Executive<\/title>\n<meta name=\"description\" content=\"Playboy has signed a 10-year lease at The Rivani, a 161,448-square-foot, Class X office building in Miami Beach, Fla.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/playboy-relocates-global-hq-to-miami\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Playboy Relocates Global HQ to Miami\" \/>\n<meta property=\"og:description\" content=\"Playboy has signed a 10-year lease at The Rivani, a 161,448-square-foot, Class X office building in Miami Beach, Fla.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/playboy-relocates-global-hq-to-miami\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-14T12:36:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-18T15:21:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/04\/Rivani_Miami-Beach-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"801\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Diana Firtea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/playboy-relocates-global-hq-to-miami\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/playboy-relocates-global-hq-to-miami\\\/\"},\"author\":{\"name\":\"Diana Firtea\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/#\\\/schema\\\/person\\\/a0c04b9de1387474e28c9ebdb0444e59\"},\"headline\":\"Playboy Relocates Global HQ to Miami\",\"datePublished\":\"2025-08-14T12:36:29+00:00\",\"dateModified\":\"2025-08-18T15:21:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/playboy-relocates-global-hq-to-miami\\\/\"},\"wordCount\":440,\"image\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/playboy-relocates-global-hq-to-miami\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/46\\\/2024\\\/04\\\/Rivani_Miami-Beach-featured.jpg\",\"keywords\":[\"Black Lion Investment Group\",\"Clarion Partners\",\"Cushman &amp; 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