{"id":1004759632,"date":"2025-05-29T06:08:46","date_gmt":"2025-05-29T14:08:46","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004759632"},"modified":"2025-07-28T12:05:08","modified_gmt":"2025-07-28T20:05:08","slug":"posting-smarter-not-harder","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/posting-smarter-not-harder\/","title":{"rendered":"Posting Smarter, Not Harder"},"content":{"rendered":"
\n
\"Jessica
Jessica Fiur, Editor-in-Chief<\/em><\/figcaption><\/figure><\/div>\n\n\n

Back in the day, I used to spend an inordinate amount of time crafting the perfect Facebook status (and to age myself even further, my AIM away message). How could I let everyone know about the fun trip I went on without it sounding like bragging (I was totally bragging)? How could I get attention about being upset while saying I didn\u2019t want to talk about it? Which Blink-182 lyric expressed what I was feeling deep in my soul at that very moment?<\/p>\n\n\n\n

<\/div>\n\n\n\n
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READ THE MAGAZINE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

It was a lot of work.<\/p>\n\n\n\n

But now, really, who has the time?<\/p>\n\n\n\n

Don\u2019t get me wrong: I obviously still want the attention. (Isn\u2019t that the whole point of social media?) But I no longer have the time or inclination to figure out the perfect thing to say. Enter: artificial intelligence! Between ChatGPT and AI features built into social media sites such as LinkedIn and Instagram, I can put in the general gist, get a good caption and move on with the other things I need to work on during the day.<\/p>\n\n\n\n

And AI isn\u2019t just useful for when I\u2019m feeling angsty. Commercial real estate brokers, among others, are making great use of it for marketing on social media, as writer Greg Isaacson expressed in his article, \u201cBrokers and Bots.\u201d It makes that crucial aspect of their job easier, freeing up time for them to work directly with clients.<\/p>\n\n\n\n

\u201cProbably the strongest AI use case that exists today, and it\u2019s practical and real and works well, is generative AI for developing marketing content,\u201d David Franklin of Yardi told Isaacson.<\/p>\n\n\n\n

Of course, it\u2019s not as simple as typing a prompt and getting the perfect response that will boost your business. You have to train AI to write in your voice. And make sure it\u2019s not saying the same exact thing other brokers have posted. And edit to make sure it sounds like a human wrote it, not a robot. But still, it\u2019s much easier than poring over all the lyrics (in tiny, tiny fonts) in all your CDs.<\/p>\n\n\n\n

Find out other ways AI can make your life easier in Isaacson\u2019s article.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Read the June 2025 issue of CPE.<\/a><\/strong><\/em><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Brokers are jumping on the artificial intelligence bandwagon for content marketing. As they should.<\/p>\n","protected":false},"author":443,"featured_media":1004526511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1521,21788],"tags":[],"class_list":["post-1004759632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-editors-notes"],"acf":[],"yoast_head":"\nPosting Smarter, Not Harder - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/posting-smarter-not-harder\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Posting Smarter, Not Harder\" \/>\n<meta property=\"og:description\" content=\"Brokers are jumping on the artificial intelligence bandwagon for content marketing. 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