{"id":1004748273,"date":"2025-02-24T05:20:01","date_gmt":"2025-02-24T13:20:01","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004748273"},"modified":"2025-02-24T06:55:03","modified_gmt":"2025-02-24T14:55:03","slug":"scheels-to-open-3rd-wisconsin-store","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/scheels-to-open-3rd-wisconsin-store\/","title":{"rendered":"Brookfield Scores Big Lease at Milwaukee Mall"},"content":{"rendered":"\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/02\/Scheels-store-in-Wauwatosa-Wis.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"533\" height=\"400\" data-attachment-id=\"1004748275\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/scheels-2\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/02\/Scheels-store-in-Wauwatosa-Wis-edited.jpg\" data-orig-size=\"533,400\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;SCHEELS&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;SCHEELS is a destination All Sports retailer with locations across the United States&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;SCHEELS&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"SCHEELS\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;SCHEELS is a destination All Sports retailer with locations across the United States&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/02\/Scheels-store-in-Wauwatosa-Wis-edited.jpg?w=533\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/02\/Scheels-store-in-Wauwatosa-Wis-edited.jpg\" alt=\"Exterior shot of a Scheels store, similar to the 210,000-square-foot one that will open in Wauwatosa, Wis. in the Spring of 2027.\" class=\"wp-image-1004748275\" style=\"width:400px\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/02\/Scheels-store-in-Wauwatosa-Wis-edited.jpg 533w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2025\/02\/Scheels-store-in-Wauwatosa-Wis-edited.jpg?resize=300,225 300w\" sizes=\"auto, (max-width: 533px) 100vw, 533px\" \/><\/a><figcaption class=\"wp-element-caption\">The SCHEELS store in Wauwatosa will be the company&#8217;s 36th location nationwide. <em>Image courtesy of SCHEELS<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>SCHEELS has signed a 210,000-square-foot lease at Brookfield Properties\u2019 Mayfair Mall, a 1.2 million-square-foot property in Wauwatosa, Wis. The vacant space will undergo a full renovation and expansion before the opening of the new store, set for the spring of 2027.<\/p>\n\n\n\n<p>SCHEELS leased the space that was previously occupied by Boston Store. The latter closed its doors in 2018, when its parent company The Bon-Ton Stores Inc. went out of business, <em>BizTimes<\/em> reported.<\/p>\n\n\n\n<p>The Wauwatosa location is slated to become Wisconsin&#8217;s&nbsp;largest all-sports store and employ more than 500 people. The company has two more locations in the state, in Appleton and Eau Claire.<\/p>\n\n\n\n<p>It will also be the 36th SCHEELS nationwide. The firm&#8217;s 35th location, a <a href=\"https:\/\/www.commercialsearch.com\/news\/scheels-to-open-2nd-texas-store\/\">240,000-square-foot property in Cedar Park<\/a>, Texas, is scheduled to open in the fall of 2026.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mayfair-mall-up-close\">Mayfair Mall, up close<\/h2>\n\n\n\n<p>Mayfair is an enclosed, two-level mall that was completed in 1957 and renovated in 2001. Its roster includes Macy\u2019s and Nordstrom as anchor tenants, but also Barnes &amp; Noble, Urban Outfitters, Gap, Five Guys and Victoria\u2019s Secret, among others. <\/p>\n\n\n\n<p>The mall occupies an 84-acre site at 2500 N. Mayfair Road near Interstate 41, less than 11 miles west of downtown Milwaukee.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-redevelopment-plans-in-motion\">Redevelopment plans in motion<\/h2>\n\n\n\n<p>In 2022, the city of Wauwatosa acquired the 15-acre Boston Store property with the intention of bringing it back to life and signed a development agreement with Brookfield in 2024. The agreement involved securing a new retail anchor for the vacant space and redeveloping the adjacent land into a multifamily community. The site is at the south end of Mayfair.<\/p>\n\n\n\n<p>Brookfield initially secured Dick&#8217;s Sporting Goods as a tenant, according to <em>Milwaukee Business Journal<\/em>. However, the company decided to refuse the location in August 2024.<\/p>\n\n\n\n<p>Now, with the SCHEELS contract in place, the city will transfer the store and 7 adjacent acres to Brookfield in exchange for about 4 acres owned by the property company, located to the south of the store, the same source reveals. More than 900 housing units and additional retail space will be developed across four buildings on that parcel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This will be the largest all-sports store in the state.<\/p>\n","protected":false},"author":3619,"featured_media":1004748275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21784,13,21742,21749],"tags":[33497,52195],"class_list":["post-1004748273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brokerage","category-midwest","category-latest","category-retail","tag-brookfield-properties","tag-scheels"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brookfield Scores Big Lease at Milwaukee Mall - Commercial Property Executive<\/title>\n<meta name=\"description\" content=\"SCHEELS has signed a 210,000-square-foot lease at Brookfield Properties\u2019 Mayfair Mall in Wauwatosa, Wis. 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