{"id":1004744476,"date":"2024-01-29T02:10:00","date_gmt":"2024-01-29T10:10:00","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004744476"},"modified":"2025-02-04T04:44:35","modified_gmt":"2025-02-04T12:44:35","slug":"coworking-trends-to-keep-an-eye-on-this-year","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/coworking-trends-to-keep-an-eye-on-this-year\/","title":{"rendered":"Coworking Trends to Keep an Eye On in 2024"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1315b79bad9&quot;}\" data-wp-interactive=\"core\/image\" class=\"alignright size-medium is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1004698172\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/coworking-industry-trends-to-keep-an-eye-on\/print_221005_workbox_468\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/print_221005_Workbox_468.jpg\" data-orig-size=\"7360,4912\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Workbox Minneapolis coworking space\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Workbox currently operates eight coworking spaces throughout Chicago, Columbus, Ohio, Minneapolis and Salt Lake City. Image courtesy of Workbox&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/print_221005_Workbox_468.jpg?w=1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" height=\"200\" width=\"300\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/print_221005_Workbox_468.jpg?w=300\" alt=\"coworking trends in 2024\" class=\"wp-image-1004698172\" style=\"width:400px\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/print_221005_Workbox_468.jpg 7360w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/print_221005_Workbox_468.jpg?resize=300,200 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/print_221005_Workbox_468.jpg?resize=768,513 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/print_221005_Workbox_468.jpg?resize=1024,683 1024w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/print_221005_Workbox_468.jpg?resize=1536,1025 1536w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/print_221005_Workbox_468.jpg?resize=2048,1367 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Workbox currently operates eight coworking spaces throughout Chicago; Columbus, Ohio; Minneapolis and Salt Lake City<em>. Image courtesy of Workbox<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>The coworking sector continues to show resilience, swiftly adapting to tenants&#8217; constantly changing needs and wants. With growth mainly fueled by the pandemic-induced rise in hybrid work, coworking providers are now taking workspaces to the next level, banking on the ever-increasing<a href=\"https:\/\/www.commercialsearch.com\/news\/from-traditional-office-to-coworking-making-the-switch\/\"> demand for flexible<\/a> and collaborative spaces. <\/p>\n\n\n\n<p>&#8220;The pandemic has changed work, and while some executives may be insisting on a <a href=\"https:\/\/www.commercialsearch.com\/news\/seeking-the-right-back-to-work-formula\/\">return to office<\/a>, they know remote work isn\u2019t going away,&#8221; said <strong>THRIVE | Coworking<\/strong> Chief Revenue Officer Chris Smith. <\/p>\n\n\n\n<p>Over the past few years, operators have been actively remodeling the fundamental characteristics of workspaces as we know them in the traditional office sector. Coworking is no longer just a space where people work remotely. It is now part of the flexibility and agility movement that the modern worker expects. And office owners are finding ways to cope with this shift by adding flex space to their offerings. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background is-style-wide\"\/>\n\n\n\n<p><strong>READ ALSO<\/strong>: <a href=\"https:\/\/www.commercialsearch.com\/news\/as-hybrid-work-expands-coworking-is-no-longer-the-exception\/\">As Hybrid Work Expands, Coworking Is No Longer the Exception<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background is-style-wide\"\/>\n\n\n\n<p>&#8220;Traditionally, building owners have used incentives such as free rent, tenant-improvement allowance and expansion or contraction options to entice tenants when necessary,&#8221; said <strong>CBRE<\/strong> Global Head of Occupier Thought Leadership Julie Whelan. &#8220;Now flex space is a factor in that equation. Building owners can offer access to on-demand space during peak office attendance times, free hours of shared meeting space in the building, or bundling a long-term lease with a short-term suite requirement. Thus, flex office and meeting space offerings are part of the building amenitization,&#8221; she added. <\/p>\n\n\n\n<p>According to a <a href=\"https:\/\/www.cbre.com\/insights\/briefs\/whats-next-for-flex-rising-demand-supports-viability-of-flexible-office-industry\" target=\"_blank\" rel=\"noreferrer noopener\">CBRE report<\/a> on flex space demand and the company\u2019s <a href=\"https:\/\/www.cbre.com\/insights\/reports\/spring-2023-us-office-occupier-sentiment-survey\" target=\"_blank\" rel=\"noreferrer noopener\">Spring 2023 U.S. Office Occupier Sentiment Survey<\/a>, most investors are adding flexible spaces to their portfolios to reduce capital expenditures, offer collaboration space on demand and enter new markets. The biggest challenge here is creating a winning formula for all the parties involved: the landlord, the tenant and the flexible space provider.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-coworking-comes-into-play-trends-and-dynamics\">Where coworking comes into play: trends and dynamics <\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1315b79c826&quot;}\" data-wp-interactive=\"core\/image\" class=\"alignleft size-medium is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1004698405\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/coworking-industry-trends-to-keep-an-eye-on\/gainesville-lobby1-2\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/Gainesville-lobby1-1.jpeg\" data-orig-size=\"2000,1501\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"THRIVE Coworking Gainesville lobby1\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;THRIVE Coworking has opened five locations in 2023, including one in Gainesville, Ga., within a 1900-built historical building. Image courtesy of THRIVE Coworking&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/Gainesville-lobby1-1.jpeg?w=1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" height=\"225\" width=\"300\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/Gainesville-lobby1-1.jpeg?w=300\" alt=\"\" class=\"wp-image-1004698405\" style=\"width:400px\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/Gainesville-lobby1-1.jpeg 2000w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/Gainesville-lobby1-1.jpeg?resize=300,225 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/Gainesville-lobby1-1.jpeg?resize=768,576 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/Gainesville-lobby1-1.jpeg?resize=1024,769 1024w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/Gainesville-lobby1-1.jpeg?resize=1536,1153 1536w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">THRIVE Coworking has opened five locations in 2023, including one in Gainesville, Ga., within a 1900-built historical building.<em> Image courtesy of THRIVE Coworking<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>As industry players navigate through the shifts in traditional office spaces, coworking is seen as a viable investment alternative because it offers exactly what today&#8217;s tenants and office users want: adaptable facilities that encourage teamwork, flexible scheduling and a <a href=\"https:\/\/www.commercialsearch.com\/news\/how-lifestyle-offices-are-redefining-work-life-balance-urban-xs-ceo-weighs-in\/\">better work-life dynamic<\/a>.<\/p>\n\n\n\n<p>As more businesses permanently adopt a combination of in-office and remote work, hybrid models play a critical role in coworking\u2019s overall growth.<\/p>\n\n\n\n<p>&#8220;Overall, demand for coworking is solid across a range of occupier types as companies adjust their real estate strategies to better manage hybrid working patterns,&#8221; Whelan noted. &#8220;Occupier strategies often include a portion of space dedicated to coworking\u2014especially for requirements of 50 desks or fewer.&#8221;<\/p>\n\n\n\n<p>Peter Kolaczynski, associate director at <strong>CommercialEdge<\/strong>, believes that cost savings are the main factor driving demand for coworking space nowadays. Additionally, with more <a href=\"https:\/\/www.commercialsearch.com\/news\/how-vacant-office-spaces-get-new-life\/\">vacant space in office<\/a> buildings, an increasing number of landlords are embracing management-style agreements with operators. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1315b79cd56&quot;}\" data-wp-interactive=\"core\/image\" class=\"aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1004698505\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/coworking-industry-trends-to-keep-an-eye-on\/questwpb-030\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/QuestWPB-030.jpg\" data-orig-size=\"6720,4480\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;7.1&quot;,&quot;credit&quot;:&quot;YALE GURNEY PICTURES&quot;,&quot;camera&quot;:&quot;Canon EOS 5D Mark IV&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1677518649&quot;,&quot;copyright&quot;:&quot;YALE GURNEY PICTURES&quot;,&quot;focal_length&quot;:&quot;22&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.6&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Quest Workspaces WPB-030\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Quest Workspaces&#8217; location in West Palm Beach, Fla. offers access to a rooftop garden, hair salon, a gym and valet parking. Image courtesy of Quest Workspaces&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/QuestWPB-030.jpg?w=1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" height=\"683\" width=\"1024\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/QuestWPB-030.jpg?w=1024\" alt=\"\" class=\"wp-image-1004698505\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/QuestWPB-030.jpg 6720w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/QuestWPB-030.jpg?resize=300,200 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/QuestWPB-030.jpg?resize=768,512 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/QuestWPB-030.jpg?resize=1024,683 1024w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/QuestWPB-030.jpg?resize=1536,1024 1536w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/QuestWPB-030.jpg?resize=2048,1365 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Quest Workspaces&#8217; location in West Palm Beach, Fla. offers access to a rooftop garden, hair salon, a gym and valet parking.<em> Image courtesy of Quest Workspaces<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Meanwhile, new approaches to coworking are also gaining traction. <strong>Quest Workspaces<\/strong> is now offering short-term rentals by month or by week, but the company\u2019s packages also include on-demand services by hour. CEO Laura Kozelouzek told <em>Commercial Property Executive<\/em> that Quest provides a <a href=\"https:\/\/www.commercialsearch.com\/news\/how-the-quest-for-suburban-flex-office-is-intensifying\/\">high-end experience<\/a> combined with hospitality-centric services, which becomes a differentiator in the sector. <\/p>\n\n\n\n<p>Other trends emerging in the sector are all access and pay-as-you-go solutions, according to Christelle Bron, CBRE\u2019s Americas agile practice leader. &#8220;WeWork saw a 21 percent year-over-year increase in this product segment in 2023,&#8221; said Bron.<\/p>\n\n\n\n<p>Another trend gaining momentum is coworking spaces in retail centers and apartment buildings, with the <a href=\"https:\/\/www.commercialsearch.com\/news\/evolving-workspaces-tips-for-modern-organizations\/\">shared space model<\/a> penetrating both industrial and retail fields for individual services, said Kolaczynski.<\/p>\n\n\n\n<p>As for the layout of the spaces, many operators noticed an increased interest in private offices as opposed to mostly shared workspaces, with new company formation fueling the growth of smaller office layouts in coworking spaces.<\/p>\n\n\n\n<p>&#8220;For a fraction of the cost of a traditional office, an entrepreneur can have their own space, personalize it however they like, and enjoy all the perks without the headaches and maintenance associated with leasing a standalone brick-and-mortar office,&#8221; Smith said. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-biggest-challenges-for-coworking-in-2024\">What are the biggest challenges for coworking in 2024?<\/h2>\n\n\n\n<p>Although most operators view coworking as a <a href=\"https:\/\/www.commercialsearch.com\/news\/the-future-has-never-been-brighter-for-coworking-says-serendipity-labs-ceo\/\">hotspot in the industry<\/a>, there are some challenges ahead in the sector, mainly originating from the ongoing economic uncertainty and the need to constantly adapt to tenants&#8217; expectations. Finding the right balance between affordability, high-quality services, as well as partnering with the right investors, might also pose challenges going forward.<\/p>\n\n\n\n<p>&#8220;I think the biggest challenge in the market today is the capital market environment which has led to more bank involvement in every deal we source&#8221; said John Wallace, CEO of <strong>Workbox<\/strong>, an operator with coworking locations across four states. &#8220;We utilize shared economic agreements which produce more cash flow variability than typical conventional leases, so we spend more time educating parties of the merit than in more normal markets.&#8221; <\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background is-style-wide\"\/>\n\n\n\n<p><strong>READ ALSO: <\/strong><a href=\"https:\/\/www.commercialsearch.com\/news\/office-trends-in-2024-how-much-will-the-sector-change\/\">Office Trends in 2024\u2014How Much Will the Sector Change?<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background is-style-wide\"\/>\n\n\n\n<p>But despite the economic unpredictability, Smith believes that the low unemployment rate fueled by Gen Z and Millennials in the workforce will continue to drive demand for <a href=\"https:\/\/www.commercialsearch.com\/news\/jlls-take-on-rising-demand-for-flex-office-solutions\/\">hybrid work settings<\/a>, ultimately benefitting the coworking sector. Kozelouzek is even more optimistic, looking at the <a href=\"https:\/\/www.commercialsearch.com\/news\/what-to-expect-for-cre-in-2024\/\">economic volatility<\/a> as an environment that supports demand for coworking space due to more flexibility at minimal costs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-rapid-expansion\">Rapid expansion<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1315b79d736&quot;}\" data-wp-interactive=\"core\/image\" class=\"alignright size-medium is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1004698530\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/coworking-industry-trends-to-keep-an-eye-on\/website-1-1\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/Website-1-1.jpg\" data-orig-size=\"8634,5756\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;JIM BRUECKNER&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1570324454&quot;,&quot;copyright&quot;:&quot;JIM BRUECKNER&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Workbox Salt Lake City\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Workbox&#8217; Salt Lake City encompasses 50 office spaces, alongside conference rooms, photo booths and a wellness room. Image courtesy of Workbox&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/Website-1-1.jpg?w=1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" height=\"200\" width=\"300\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/Website-1-1.jpg?w=300\" alt=\"\" class=\"wp-image-1004698530\" style=\"width:400px\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/Website-1-1.jpg 8634w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/Website-1-1.jpg?resize=300,200 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/Website-1-1.jpg?resize=768,512 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/Website-1-1.jpg?resize=1024,683 1024w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/Website-1-1.jpg?resize=1536,1024 1536w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/Website-1-1.jpg?resize=2048,1365 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Workbox&#8217; Salt Lake City encompasses 50 office spaces, alongside conference rooms, photo booths and a wellness room.<em> Image courtesy of Workbox<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>With the sector constantly growing, more companies are expanding their portfolios in markets where they&#8217;ve previously been active in, but don\u2019t refrain from entering new areas either.  <\/p>\n\n\n\n<p>Established industry player <strong>Industrious<\/strong> opened its first Boston location in March of 2023. The company opened a 21,550-square-foot&nbsp;<a href=\"https:\/\/www.commercialsearch.com\/coworking-space\/us\/ma\/cambridge\/?CoworkingWorkspaceTypes=0\" target=\"_blank\" rel=\"noreferrer noopener\">coworking space<\/a> at a Harvard Square property owned by Carpenter &amp; Co. Workbox also made its debut in Salt Lake City with a three-story location encompassing <a href=\"https:\/\/www.commercialsearch.com\/news\/workbox-enters-salt-lake-city\/\">19,972 square feet<\/a>. <\/p>\n\n\n\n<p>&#8220;We leverage our unique market segmentation to provide outsized value to our customer base and ultimately higher occupancy and revenue rates for our landlord partners,&#8221; said Wallace. &#8220;Our strategy focuses almost exclusively on takeovers of underperforming assets that would otherwise require heavy capital infusions to repurpose.&#8221;<\/p>\n\n\n\n<p>In the past year, THRIVE | Coworking also grew its portfolio, adding five locations in five months, including a space in Gainesville, Fla., within a 1900-built historical building. The provider also added a new <a href=\"https:\/\/www.commercialsearch.com\/news\/thrive-to-open-south-carolina-coworking-location\/\">21,450-square-foot&nbsp;coworking space<\/a> in Greenville, S.C., to its footprint. As for 2024, the company plans to open a new location in Bozeman, Mont., and four new spaces in Winston-Salem and Chapel Hill, N.C., Duluth, Ga., as well as Birmingham, Ala. The provider caters to a wide range of industries, from lawyers and accountants, to marketers and realtors of all ages.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1315b79db29&quot;}\" data-wp-interactive=\"core\/image\" class=\"alignleft size-medium is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1004698539\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/coworking-industry-trends-to-keep-an-eye-on\/snellville-patio\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/snellville-patio.jpg\" data-orig-size=\"4032,3024\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"THRIVE Snellville patio\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;THRIVE | Coworking also opened a new location in Snellville, Ga., part of the 18-acre project Grove at Towne Center. Image courtesy of THRIVE | Coworking&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/snellville-patio.jpg?w=1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" height=\"225\" width=\"300\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/snellville-patio.jpg?w=300\" alt=\"\" class=\"wp-image-1004698539\" style=\"width:400px\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/snellville-patio.jpg 4032w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/snellville-patio.jpg?resize=300,225 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/snellville-patio.jpg?resize=768,576 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/snellville-patio.jpg?resize=1024,768 1024w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/snellville-patio.jpg?resize=1536,1152 1536w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/snellville-patio.jpg?resize=2048,1536 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">THRIVE | Coworking also opened a new location in Snellville, Ga., part of the 18-acre project Grove at Towne Center. <em>Image courtesy of THRIVE | Coworking<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Despite coworking expanding to new markets, higher penetrated markets such as Miami; Nashville, Tenn.; Austin, Texas; and New York City, are still registering the highest demand. NYC leads the sector in terms of square footage, while Miami remains the most penetrated market. Quest Workspaces, for example, generated 30 percent growth in 2023 by expanding in South Florida and <a href=\"https:\/\/www.commercialsearch.com\/news\/quest-workspaces-expands-miami-footprint\/\">adding new locations<\/a> in Miami-Dade County.<\/p>\n\n\n\n<p>One thing that has shifted for sure in both traditional office space and coworking is the creativity around catering to tenants&#8217; individual needs. Besides free drinks and snacks, it&#8217;s convenience that matters most to tenants, especially proximity to their homes and position in vibrant neighborhoods, according to Smith. <a href=\"https:\/\/www.commercialsearch.com\/news\/how-coworking-creates-a-sense-of-community\/\">Fostering a sense of community<\/a> is also a priority for some companies. <\/p>\n\n\n\n<p>&#8220;They like the ability to network and meet new people, and the monthly breakfasts, lunches and happy hours are a great way for the community to benefit from each other, leading to more resources and new business opportunities,&#8221; Smith added.<\/p>\n\n\n\n<p>Most of Workbox&#8217;s tenants are companies between three and 50 employees, who benefit from strategic advising via experienced mentors and professionals, and have access to a range of potential investors. <\/p>\n\n\n\n<p>And with the sector on an upward trajectory, coworking is also welcoming new operators. <strong>Comerica<\/strong> <strong>Bank<\/strong>, for example, launched a <a href=\"https:\/\/www.commercialsearch.com\/news\/comerica-bank-launches-coworking-program\/\">$3 million flex office initiative<\/a>, planning to repurpose 10,000 square feet into flex spaces. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-next-for-coworking\">What\u2019s next for coworking?<\/h2>\n\n\n\n<p>In the year ahead, Whelan believes that the sector will find more stable ground and that the newfound business models\u2014such as the one in which landlords and providers collaborate more as opposed to providers leasing the space themselves\u2014will fuel supply growth. She noted that the term &#8220;coworking&#8221; needs to be broadened, as nowadays it includes so much more than just on-demand, short-term space. Flexible office suites now encompass both standalone offerings, as well as services within a coworking space, with access to shared amenities. <\/p>\n\n\n\n<p>&#8220;Most enterprise users have a limited need for true coworking space,&#8221; said Whelan. &#8220;They\u2019re usually looking for flexible space that gives them a level of branding and privacy while also offering more flexibility than a traditional 7- to 10-year lease.&#8221; <\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background is-style-wide\"\/>\n\n\n\n<p><strong>READ ALSO<\/strong>: <a href=\"https:\/\/www.commercialsearch.com\/news\/why-coworking-is-catching\/\">Why Coworking Is Catching On<\/a> <\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background is-style-wide\"\/>\n\n\n\n<p>Kozelouzek expects more commercial real estate landlords to add flex products to their buildings&#8217; offerings, such as team workspaces and more meeting rooms.<\/p>\n\n\n\n<p>&#8220;We are already seeing several operators take off within the retail community, specifically related to health and beauty,&#8221; she said. &#8220;With industrial vacancies still tight, I&#8217;m expecting the idea of meeting small business needs of blended office, shipping and distribution flex spaces under <a href=\"https:\/\/www.commercialsearch.com\/news\/the-rise-of-co-warehousing-whats-the-appeal\/\">a shared space model<\/a> to gain popularity.&#8221;<\/p>\n\n\n\n<p>Though there are multiple uncertainties today, one thing is for sure: The &#8220;one-size-fits-all strategy&#8221; will no longer be effective as shared economic structures strengthen their position in the sector. Strategies that mirror the hotel sector, that push operators to better segment their customers and bring value to targeted subsets of the market, will have a favorable outcome going forward, Wallace expects. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s ahead for the coworking sector? Find out in the last installment of our outlook series.<\/p>\n","protected":false},"author":2703,"featured_media":1004698180,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[52118,21808,23891],"tags":[50647,32789,50674,45551,52294,52293],"class_list":["post-1004744476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coworking","category-featured","category-national","tag-keypredictions","tag-cbre","tag-commercialedge","tag-quest-workspaces","tag-thrive-coworking","tag-workbox"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coworking Trends to Keep an Eye On in 2024 - Commercial Property Executive<\/title>\n<meta name=\"description\" content=\"Industry experts weigh in on what\u2019s ahead for the coworking sector in 2024 in the last installment of CPE&#039;s outlook series.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/coworking-trends-to-keep-an-eye-on-this-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coworking Trends to Keep an Eye On in 2024\" \/>\n<meta property=\"og:description\" content=\"Industry experts weigh in on what\u2019s ahead for the coworking sector in 2024 in the last installment of CPE&#039;s outlook series.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/coworking-trends-to-keep-an-eye-on-this-year\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-29T10:10:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-04T12:44:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/01\/MicrosoftTeams-image-24.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"930\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Olivia Bunescu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/coworking-trends-to-keep-an-eye-on-this-year\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/coworking-trends-to-keep-an-eye-on-this-year\/\",\"name\":\"Coworking Trends to Keep an Eye On in 2024 - 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