{"id":1004740826,"date":"2024-12-17T10:06:41","date_gmt":"2024-12-17T18:06:41","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004740826"},"modified":"2024-12-18T09:37:41","modified_gmt":"2024-12-18T17:37:41","slug":"executive-council-how-much-should-cre-professionals-be-using-ai","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/executive-council-how-much-should-cre-professionals-be-using-ai\/","title":{"rendered":"CPE Executive Council: How Much Should CRE Professionals Be Using AI?"},"content":{"rendered":"
\n
\"Executive<\/figure><\/div>\n\n\n

AI has a lot of uses. As it gets more sophisticated, it has permeated many areas of the industry. However, AI of course should not replace the human touch. For commercial real estate professionals, what should you use AI for, and how much should you be using it? The CPE Executive Council shares their insights.<\/p>\n\n\n\n

\n\n\n
\n
\"Mark
Mark Rose<\/figcaption><\/figure><\/div>\n\n\n

Wave of the Future<\/strong><\/p>\n\n\n\n

AI is embedded in every one of the 30+ applications Avison Young supports its clients and people with. We have also built proprietary AI based applications where data, analytics, algorithms and productivity are the focus. AI and Generative AI delivers better traditional day-to-day services and could be transformative in the future. \u2014Mark Rose, CEO, Avison Young<\/a><\/p>\n\n\n\n

\n\n\n
\n
\"Ryan
Ryan Severino<\/figcaption><\/figure><\/div>\n\n\n

Upping the Ante<\/strong><\/p>\n\n\n\n

I am utilizing it quite a great deal\u2014more and more over time. We have an incredibly sophisticated data science operation at BGO, possibly the most sophisticated in the CRE investment industry. We are increasingly using it to forecast and rank markets, choose development sites, help with portfolio allocation, and assist asset managers (among other things). We continue to invest in staff and capabilities so I\u2019d expect it to become an even more important part of our investment process and my job. \u2014Ryan Severino, Chief Economist & Head of U.S. Research, BGO<\/a><\/p>\n\n\n\n

\n\n\n
\n
\"Dave
Dave Ebeling<\/figcaption><\/figure><\/div>\n\n\n

Keeping it Traditional<\/strong><\/p>\n\n\n\n

To be 100 percent honest, I don\u2019t use AI at all.\u00a0As a public relations professional that solely works with the commercial and multifamily real estate industries, I want every e-mail, text, press release, pitch, byline article, etc. that I sent to clients, reporters and colleagues to come from my heart and to be authentic.\u00a0Not using AI is what is best for me in my role. \u2014Dave Ebeling, Owner,\u00a0Ebeling Communications<\/a><\/p>\n\n\n\n

\n\n\n
\n
\"Lanie
Lanie Beck<\/figcaption><\/figure><\/div>\n\n\n

A Creative Partner<\/strong><\/p>\n\n\n\n

I use AI tools as a creative partner in my role as a marketing professional in commercial real estate. These tools are invaluable for sparking ideas, brainstorming content angles, getting over writer\u2019s block and streamlining initial drafts. They help me explore different perspectives and save time by eliminating creative bottlenecks. However, human oversight remains essential. I carefully review, refine and customize every piece of content I produce to align with our unique strategy and voice. For me, AI isn\u2019t about replacing creativity. It\u2019s about enhancing it. \u2014Lanie Beck, Senior Director, Content & Marketing Research, Northmarq<\/a><\/p>\n\n\n\n

\n\n\n\n

Interested in joining the CPE Executive Council and being featured in future articles? Email Jessica Fiur<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Artificial intelligence keeps getting smarter and has more and more uses. The CPE Executive Council shares some of the applications, as well as when and how it can be used.<\/p>\n","protected":false},"author":443,"featured_media":1004741097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[52209],"tags":[33022,52263,52272,50380],"class_list":["post-1004740826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-executive-council","tag-avison-young","tag-bgo","tag-ebeling-communications","tag-northmarq"],"acf":[],"yoast_head":"\nCPE Executive Council: How Much Should CRE Professionals Be Using AI? - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/executive-council-how-much-should-cre-professionals-be-using-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CPE Executive Council: How Much Should CRE Professionals Be Using AI?\" \/>\n<meta property=\"og:description\" content=\"Artificial intelligence keeps getting smarter and has more and more uses. The CPE Executive Council shares some of the applications, as well as when and how it can be used.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/executive-council-how-much-should-cre-professionals-be-using-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-17T18:06:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-18T17:37:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/12\/CPE_Executive_Council_Headshots-121724.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jessica Fiur\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/executive-council-how-much-should-cre-professionals-be-using-ai\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/executive-council-how-much-should-cre-professionals-be-using-ai\/\",\"name\":\"CPE Executive Council: How Much Should CRE Professionals Be Using AI? - Commercial Property Executive\",\"isPartOf\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/executive-council-how-much-should-cre-professionals-be-using-ai\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/executive-council-how-much-should-cre-professionals-be-using-ai\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/12\/CPE_Executive_Council_Headshots-121724.jpg\",\"datePublished\":\"2024-12-17T18:06:41+00:00\",\"dateModified\":\"2024-12-18T17:37:41+00:00\",\"author\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/0bf67d338f2b97c9e1194fabf816e9c3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/executive-council-how-much-should-cre-professionals-be-using-ai\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.commercialsearch.com\/news\/executive-council-how-much-should-cre-professionals-be-using-ai\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/executive-council-how-much-should-cre-professionals-be-using-ai\/#primaryimage\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/12\/CPE_Executive_Council_Headshots-121724.jpg\",\"contentUrl\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/12\/CPE_Executive_Council_Headshots-121724.jpg\",\"width\":800,\"height\":620,\"caption\":\"Executive Council with Rose, Servino, Ebeling and Beck\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/executive-council-how-much-should-cre-professionals-be-using-ai\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.commercialsearch.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CPE Executive Council: How Much Should CRE Professionals Be Using AI?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#website\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/\",\"name\":\"Commercial Property Executive\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.commercialsearch.com\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/0bf67d338f2b97c9e1194fabf816e9c3\",\"name\":\"Jessica Fiur\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2023\/06\/Jessica-Fiur-Headshot-for-online-1.jpg?w=96\",\"contentUrl\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2023\/06\/Jessica-Fiur-Headshot-for-online-1.jpg?w=96\",\"caption\":\"Jessica Fiur\"},\"description\":\"Jessica Fiur is the editor-in-chief at Multi-Housing News and Commercial Property Executive and writes the award-winning blog What Renters Want. Jessica has been with the company since 2011 and previously was with Weekly Reader and IQPC. Contact Jessica at jessica.fiur@cpe-mhn.com, on Twitter @jfiur or on LinkedIn https:\/\/www.linkedin.com\/in\/jessicafiur\/.\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/author\/jessica-fiur\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"CPE Executive Council: How Much Should CRE Professionals Be Using AI? - Commercial Property Executive","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.commercialsearch.com\/news\/executive-council-how-much-should-cre-professionals-be-using-ai\/","og_locale":"en_US","og_type":"article","og_title":"CPE Executive Council: How Much Should CRE Professionals Be Using AI?","og_description":"Artificial intelligence keeps getting smarter and has more and more uses. The CPE Executive Council shares some of the applications, as well as when and how it can be used.","og_url":"https:\/\/www.commercialsearch.com\/news\/executive-council-how-much-should-cre-professionals-be-using-ai\/","og_site_name":"Commercial Property Executive","article_publisher":"https:\/\/www.facebook.com\/CPExecutive","article_published_time":"2024-12-17T18:06:41+00:00","article_modified_time":"2024-12-18T17:37:41+00:00","og_image":[{"width":800,"height":620,"url":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/12\/CPE_Executive_Council_Headshots-121724.jpg","type":"image\/jpeg"}],"author":"Jessica Fiur","twitter_card":"summary_large_image","twitter_creator":"@cpexecutive","twitter_site":"@cpexecutive","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.commercialsearch.com\/news\/executive-council-how-much-should-cre-professionals-be-using-ai\/","url":"https:\/\/www.commercialsearch.com\/news\/executive-council-how-much-should-cre-professionals-be-using-ai\/","name":"CPE Executive Council: How Much Should CRE Professionals Be Using AI? - Commercial Property Executive","isPartOf":{"@id":"https:\/\/www.commercialsearch.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.commercialsearch.com\/news\/executive-council-how-much-should-cre-professionals-be-using-ai\/#primaryimage"},"image":{"@id":"https:\/\/www.commercialsearch.com\/news\/executive-council-how-much-should-cre-professionals-be-using-ai\/#primaryimage"},"thumbnailUrl":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/12\/CPE_Executive_Council_Headshots-121724.jpg","datePublished":"2024-12-17T18:06:41+00:00","dateModified":"2024-12-18T17:37:41+00:00","author":{"@id":"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/0bf67d338f2b97c9e1194fabf816e9c3"},"breadcrumb":{"@id":"https:\/\/www.commercialsearch.com\/news\/executive-council-how-much-should-cre-professionals-be-using-ai\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.commercialsearch.com\/news\/executive-council-how-much-should-cre-professionals-be-using-ai\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.commercialsearch.com\/news\/executive-council-how-much-should-cre-professionals-be-using-ai\/#primaryimage","url":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/12\/CPE_Executive_Council_Headshots-121724.jpg","contentUrl":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/12\/CPE_Executive_Council_Headshots-121724.jpg","width":800,"height":620,"caption":"Executive Council with Rose, Servino, Ebeling and Beck"},{"@type":"BreadcrumbList","@id":"https:\/\/www.commercialsearch.com\/news\/executive-council-how-much-should-cre-professionals-be-using-ai\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.commercialsearch.com\/news\/"},{"@type":"ListItem","position":2,"name":"CPE Executive Council: How Much Should CRE Professionals Be Using AI?"}]},{"@type":"WebSite","@id":"https:\/\/www.commercialsearch.com\/news\/#website","url":"https:\/\/www.commercialsearch.com\/news\/","name":"Commercial Property Executive","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.commercialsearch.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/0bf67d338f2b97c9e1194fabf816e9c3","name":"Jessica Fiur","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2023\/06\/Jessica-Fiur-Headshot-for-online-1.jpg?w=96","contentUrl":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2023\/06\/Jessica-Fiur-Headshot-for-online-1.jpg?w=96","caption":"Jessica Fiur"},"description":"Jessica Fiur is the editor-in-chief at Multi-Housing News and Commercial Property Executive and writes the award-winning blog What Renters Want. Jessica has been with the company since 2011 and previously was with Weekly Reader and IQPC. Contact Jessica at jessica.fiur@cpe-mhn.com, on Twitter @jfiur or on LinkedIn https:\/\/www.linkedin.com\/in\/jessicafiur\/.","url":"https:\/\/www.commercialsearch.com\/news\/author\/jessica-fiur\/"}]}},"jetpack_featured_media_url":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/12\/CPE_Executive_Council_Headshots-121724.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts\/1004740826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/users\/443"}],"replies":[{"embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/comments?post=1004740826"}],"version-history":[{"count":8,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts\/1004740826\/revisions"}],"predecessor-version":[{"id":1004741326,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts\/1004740826\/revisions\/1004741326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/media\/1004741097"}],"wp:attachment":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/media?parent=1004740826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/categories?post=1004740826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/tags?post=1004740826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}