{"id":1004739192,"date":"2024-12-04T01:01:44","date_gmt":"2024-12-04T09:01:44","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004739192"},"modified":"2025-03-14T03:45:37","modified_gmt":"2025-03-14T11:45:37","slug":"crew-up-women-can-gain-a-competitive-advantage-by-using-ai-heres-how","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/crew-up-women-can-gain-a-competitive-advantage-by-using-ai-heres-how\/","title":{"rendered":"CREW Up: Women Can Gain a Competitive Advantage by Using AI. Here\u2019s How."},"content":{"rendered":"<iframe allow=\"autoplay *; encrypted-media *; fullscreen *; clipboard-write\" frameborder=\"0\" height=\"175\" style=\"width:100%;overflow:hidden;border-radius:10px;\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\" src=\"https:\/\/embed.podcasts.apple.com\/ro\/podcast\/crew-up-women-can-gain-a-competitive-advantage-by\/id1552202952?i=1000679176696\" ><\/iframe>\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/06\/CREW-Up.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" data-attachment-id=\"1004718058\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/crew-up-support-womens-professional-development-outside-the-office-says-ceo-wendy-man\/crew-up\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/06\/CREW-Up.jpg\" data-orig-size=\"900,675\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"CREW-Up\" data-image-description=\"&lt;p&gt;Image by monkeybusinessimages\/iStockphoto.com&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Image by monkeybusinessimages\/iStockphoto.com&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/06\/CREW-Up.jpg?w=900\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/06\/CREW-Up.jpg?w=900\" alt=\"Wendy Mann &amp; Laura Calugar\" class=\"wp-image-1004718058\" style=\"width:400px\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/06\/CREW-Up.jpg 900w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/06\/CREW-Up.jpg?resize=300,225 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/06\/CREW-Up.jpg?resize=768,576 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><figcaption class=\"wp-element-caption\">Wendy Mann talks to Laura Calugar about the organization&#8217;s latest study on the impact of AI on female CRE professionals. <em>Image by monkeybusinessimages\/iStockphoto.com<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Most commercial real estate companies are currently getting positioned to take a greater leap into <a href=\"https:\/\/www.commercialsearch.com\/news\/cretech-special-report-practical-tech-in-tough-times\/\">generative artificial intelligence<\/a>. CREW Network CEO Wendy Mann expects to see more extensions into AI over the next 24 months.<\/p>\n\n\n\n<p>A recent study conducted by the organization showed that as of right now there\u2019s still a very low level of actual usage of AI in day-to-day business. Less than a quarter of the respondents said they were working for companies actively using AI, and only 18 percent said they are encouraged to use this technology at work. Roughly 55 percent of the 1,000 CRE business professionals that participated in the survey indicated that their organization was still evaluating the <a href=\"https:\/\/crewnetwork.org\/resources\/gender-diversity-research\/research-papers\/leveraging-ai-as-a-business-advantage-in-cre-2024\">use of AI<\/a>.<\/p>\n\n\n\n<p>With CRE being a data-driven industry that needs reliable data to succeed, many professionals expressed their concerns about the unpredictable and unintended consequences of AI, including security and privacy, but also lack of transparency. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/02\/Wendy-Mann.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1004396111\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/crew-network-ceo-the-younger-generation-aspires-to-break-barriers\/wendy-mann-2\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/02\/Wendy-Mann.jpg\" data-orig-size=\"1200,899\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;5.6&quot;,&quot;credit&quot;:&quot;STEVE PUPPE&quot;,&quot;camera&quot;:&quot;NIKON D850&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1573827233&quot;,&quot;copyright&quot;:&quot;2018 STEVE PUPPE&quot;,&quot;focal_length&quot;:&quot;175&quot;,&quot;iso&quot;:&quot;160&quot;,&quot;shutter_speed&quot;:&quot;0.004&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Wendy Mann\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/02\/Wendy-Mann.jpg?w=1024\" height=\"767\" width=\"1024\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/02\/Wendy-Mann.jpg?w=1024\" alt=\"Wendy Mann, the CEO of CREW Network\" class=\"wp-image-1004396111\" style=\"width:400px\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/02\/Wendy-Mann.jpg 1200w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/02\/Wendy-Mann.jpg?resize=300,225 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/02\/Wendy-Mann.jpg?resize=768,575 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/02\/Wendy-Mann.jpg?resize=1024,767 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Generative AI is only as good as its inputs. If the inputs are biased, the outputs are biased, said Mann in this podcast episode.<em> Image courtesy of CREW Network <\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Additionally, as Mann puts it, generative AI is only as neutral as the information it canvasses, so the technology is far from being unbiased, as one would think. This is why it\u2019s critical for diverse teams to be involved in AI development to avoid perpetuating existing biases in the data used to train the AI systems.<\/p>\n\n\n\n<p>Women can use AI to strengthen their competitive advantage as part of their professional development. AI can help women and businesses as a whole gain a competitive advantage.<\/p>\n\n\n\n<p>\u201cDon\u2019t be shy about letting the technology do the heavy lifting for you,\u201d said Mann in this episode of our quarterly <em>CREW Up<\/em> series with CREW Network professionals.<\/p>\n\n\n\n<p>Here\u2019s what else she told <em>Commercial Property Executive<\/em> Senior Editor Laura Calugar: &nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How she views the AI revolution in CRE (1:12)<\/li>\n\n\n\n<li>The July 2024 CREW Network survey (3:11)<\/li>\n\n\n\n<li>How much do CRE professionals know about AI? (4:34)<\/li>\n\n\n\n<li>The ethical risks about AI (6:10)<\/li>\n\n\n\n<li>AI and disparities (8:48)<\/li>\n\n\n\n<li>Jobs at risk because of AI (10:02)<\/li>\n\n\n\n<li>Practical uses of AI in CRE (11:35)<\/li>\n\n\n\n<li>Effective ways to harness the power of AI for both businesses and women (15:07)<\/li>\n<\/ul>\n\n\n\n<p><em>Follow, rate and review CPE\u2019s podcasts on&nbsp;<a href=\"https:\/\/open.spotify.com\/show\/192KwbDpOsZbF3dBXfaDkS\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/podcasts.apple.com\/ro\/podcast\/commercial-property-executive\/id1552202952\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Podcasts<\/a>!&nbsp;<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CEO Wendy Mann talks with CPE\u2019s Laura Calugar about the AI revolution in CRE and its impact on female professionals.   <\/p>\n","protected":false},"author":238,"featured_media":1004718058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23891,21795],"tags":[33188,52574],"class_list":["post-1004739192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national","category-podcasts","tag-crew-network","tag-crew-up"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Women Can Gain a Competitive Advantage by Using AI - Commercial Property Executive<\/title>\n<meta name=\"description\" content=\"In this podcast, CREW Network CEO Wendy Mann talks to CPE&#039;s Laura Calugar about how women can leverage AI to gain a competitive advantage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/crew-up-women-can-gain-a-competitive-advantage-by-using-ai-heres-how\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CREW Up: Women Can Gain a Competitive Advantage by Using AI. 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